Increase Your Listeners with Enhanced Apple Podcasts Audio Transcript Search in iOS 13 | Rev (2024)

Recently, Apple announcedthat in iOS 13 they’ll be providing searchable audio transcripts for eligible Apple podcasts. If your show is transcribed, that means that when listeners search for certain terms the app looks for those terms in your podcast transcripts as well as in your titles and topics.

It was also announced at the WWDC 2019 that Apple Podcasts is also coming for Mac, separate from its previous home in iTunes. This means even more opportunity to reach new audiences.

How do listeners find podcasts?

Podcasts are soaring in popularity, largely because they’re the ultimate multi-tasking tool. People can listen while working out at the gym, walking the dog, mowing the lawn, doing housework, driving to work, etc. None of those things can be safely done while reading a blog post!

Just how popular are podcasts?

  • 51% of Americans have listened to a podcast.
  • 32% of Americans (that’s about 90 million) listen to podcasts monthly.
  • 22% of Americans listen to podcasts weekly.
  • Age isn’t much of a factor when it comes to listening habits, which means podcasts have hit that sweet spot where adoption is pervasive across all age brackets.

But such popularity also has a downside. Podcasters have to put in a lot of effort just to get noticed. That’s especially important to podcasters wanting to drive traffic to their website, sell a product or service, or attract paid sponsors.

With nobody knowing exactly what the secret formula is at any given time, that left podcasters everywhere jumping through hoops to be discovered.

How do you search podcast transcripts?

We don’t know Apple’s search algorithm with the new automatically transcribed podcasts. Whether they only transcribe popular shows or a selected few, we do know the archive isn’t extensive.

To search podcast transcripts in the Apple Podcasts app, you simply search for the key term in the search bar.

Go to the Podcasts app, type your key term into the search bar, and search!

You won’t see the transcript itself (a snippet, at best) unless you copy and pasted a transcript into the show notes.

The search term will likely only yield a result for the spoken content in your episode if you’ve put your own transcript in the show notes, especially with this feature being so new and unclear on its exclusivity.

Why are searchable transcripts such a big deal?

For podcasters wanting to show up in iTunes searches, the secret to success has been something like the hunt for Bigfoot, with everybody vouching for their own “trick”:

  • Land a spot on Apple’s “New & Noteworthy” list by hitting the jackpot with their mysterious algorithm of subscribers, new subscribers, ratings, and reviews.
  • Contact Apple and beg them to include your podcast in one of their hand-picked lists.
  • Create cover art with a clean design and clearly visible title.
  • Focus on podcast SEO by including an SEO-optimized title and subtitle (i.e., they should clearly convey what your podcast is about).

Other than those four things and a few other tips that sound like they should be part of some conspiracy show, podcasters have had to sit by and hope listeners would stumble across their podcasts while browsing categories. With the iOS 13 update, however, users can find them by search terms that appear in the transcripts of the podcast, not just the titles and subtitles.

How does this affect my podcast on Apple?

There’s definitely a few potential pros and cons.

  • PRO: If Apple decides to automatically transcribe your podcast, any spoken words said in the episode are now be searchable from the Apple Podcasts app.
  • CON: Apple probably isn’t making this available to every podcaster. Even podcasters who make the cut once may not get a transcript for every episode. Podcasters with established shows and large audiences stand to gain the most.
  • CON: Podcasters don’t own their transcripts; Apple does. You won’t be able to download them to post on your website or other platforms.
  • CON: The transcript could contain mistakes. Not only could that damage your search rankings; your brand image could take a beating, too, if the transcript contained embarrassing or offensive errors.

So, for many podcasters, this new update may not provide much benefit. Unlike getting your own podcast transcript, you can’t download it or do anything with it.

In fact, this update could even put you at a disadvantage, since the bigger fish have a better chance of showing up in search results.

However, if you’re already currently following best practices for podcast SEO, then you have nothing to worry about.

How do I improve my podcast SEO?

At the very least, make sure you’ve optimized your podcast SEO by including things like titles, speaker names, topics, etc.

The best optimization, however, is to include a full transcript of your episode in your show notes. This transcription is owned by you, not Apple — that you can include in your podcast description and post on your own website.

We can transcribe your podcast for $1/minute, leveling the playing field for those not included in Apple’s transcription service. And, unlike Apple, we guarantee a 99% accuracy rate. Plus, you own the audio transcript. You can use it for pull quotes, tweets, Instagram captions, and anything else you need to tell your story.

On a budget? Our automated transcription service only costs $.25/minute at 80% accuracy.

Get accurate audio transcripts for your podcast

Apple may have good intentions, but if their transcription search rolls out the way they’ve described it, it gives the biggest boost to those who need it the least. Podcasters who are still growing their following need to level the playing field by making sure their podcasts are just as searchable as those chosen by Apple.

Having a copy of your podcast transcript means that you can use it to create as much additional content as you want. Grab a quote to Tweet or to use as a caption for an Instagram post, or use part of the podcast as the starting point for a blog post. When you own it, the sky’s the limit.

Increase Your Listeners with Enhanced Apple Podcasts Audio Transcript Search in iOS 13 | Rev (2024)

FAQs

How do I get my Apple podcast transcripts? ›

How to Transcribe Apple Podcasts Automatically?
  1. Upload your recording to the transcription platform.
  2. Allow it to transcribe the content, which should only take a few minutes.
  3. Read through the file and make any necessary changes.
  4. Download the text in your chosen file format.

How do I boost my podcast on Apple? ›

Explore best practices for marketing a podcast.
  1. Create your assets. Apple Podcasts makes it easier to promote your show with customizable marketing materials. ...
  2. Present your podcast. Package your show for Apple Podcasts by creating a complementary visual and verbal design. ...
  3. Make a great podcast trailer.

What are the benefits of podcast transcripts? ›

The benefit of a podcast transcript is that it helps search engines like Google, Yahoo, and Bing to index your episode and make it quickly found online. Search engines do not index the information recorded within digital audio files, so generating a transcript makes your podcast searchable online.

How do I find my most listened to podcasts on Apple? ›

Open Apple Podcasts and navigate to the Top Podcasts section. The first chart will show the top podcasts and episodes in your country. Click “All Categories” to view every sub-category Apple Podcasts uses to group shows together.

Are podcast transcripts worth it? ›

If your podcast is audio only, the transcript can significantly benefit your audience by allowing them to follow along as they listen. If you have a video podcast, your audience can peek at the transcript for greater context while watching your broadcast.

How do I get a full transcript of a podcast? ›

There are many options:
  1. Use any speech-to-text tools that you can find on the Internet: Google "Speech To Text"
  2. Transcribe the audio yourself: Listen to the audio, then write down words.
  3. Hire a person to transcribe for you: Google "Hire Transcriber"
Oct 11, 2022

How do I increase the number of listeners to my podcast? ›

6 Tips to Increase Podcast Listeners
  1. Create a Podcast trailer.
  2. Use Call to Actions.
  3. Promote your Podcast on social media.
  4. Repurpose your Podcast content.
  5. Podcast SEO.
  6. Invite guests and star as a guest.

How can I increase my podcast traffic? ›

Here's a quick recap:
  1. Build an email list or outreach list before your podcast launches. ...
  2. Record 3-5 podcast episodes before you launch.
  3. Pick a launch date. ...
  4. Create assets like images, clips, and shareable quotes.
  5. Launch day!
  6. Message your list to ask them to listen and review.
  7. Keep publishing new episodes consistently.
Mar 19, 2023

Does Apple podcast pay podcasters? ›

With Apple Podcasts Subscriptions, you receive 70% of the subscription price at each billing cycle, minus applicable taxes. After a subscriber accumulates one year of paid service, your net revenue increases to 85% of the subscription price, minus applicable taxes.

How do you get a transcript of a podcast for free? ›

Did you know that RSS.com offers free, automatic transcriptions for your podcast episodes? Generating a free episode transcript with RSS.com is simple, just follow these steps: Step 1: Log in to your RSS.com dashboard, or create a free RSS.com account here. Step 2: Select the transcripts icon on one of your episodes.

Does Apple podcast have transcripts? ›

To search podcast transcripts in the Apple Podcasts app, you simply search for the key term in the search bar. Go to the Podcasts app, type your key term into the search bar, and search!

Why are audio transcripts important? ›

Not only does audio transcription make it easier for a user to access content, it can also help clear up confusion caused by regional dialect, audible distractions, background noise, or breaks in speech. Audio transcription also holds benefits for the content creators too.

What is the number 1 podcast on Apple podcast? ›

1 ▲55audiochuck CounterClock
2 ▲1The New York Times The Daily
3 ▶–NBC News Dateline NBC
4 ▲1audiochuck Crime Junkie
5 ▼3Lemonada Media Wiser Than Me with Julia Louis-Dreyfus
95 more rows

What is the number 1 most listened to podcast? ›

1. The Joe Rogan Experience. The Joe Rogan Experience is a popular podcast hosted by comedian and UFC commentator Joe Rogan.

How do you tell if your podcast is doing well? ›

Here's a list of eight methods you might use to measure the success of your podcast:
  1. Number of listeners. ...
  2. Number of downloads per episode. ...
  3. Sponsors and advertisem*nts. ...
  4. Audience and critic reviews. ...
  5. Website and social media traffic. ...
  6. Engagement with promotional materials. ...
  7. Networking and referrals. ...
  8. Recycled content.
Jun 24, 2022

How much should I charge to transcribe a podcast? ›

Transcription: If you want to offer transcripts of your episodes, you'll need to pay a transcription service to do this for you. This can cost around $1 per minute of audio, so a one-hour episode would cost around $60 to transcribe. Cover Art: A professional-looking cover image is essential for attracting listeners.

How much does it cost to transcribe a podcast? ›

Podcast Transcription Service | From $0.84/min.

Is listening to a podcast as good as reading a book? ›

One study by Beth Rogowsky, associate professor of education at Bloomsburg University of Pennsylvania, asking students either to read a nonfiction book or listen to the audio version, found no significant differences in how much of it they absorbed.

How do I get an automatic audio transcript? ›

Upload your audio file to VEED and click on the Subtitles tool on the left menu. You can upload an MP3 file, WAV, and other popular audio file types. Click on 'Auto Transcribe' and VEED will transcribe the audio or speech to text for you. Then click on Options and download the TXT, VTT, or SRT file!

How long does it take to transcribe a podcast? ›

The average person can transcribe one audio hour in about 4 hours. It takes most people about one hour to transcribe 15 minutes of a clear, slow audio file. If any of the factors we mentioned above change the quality of the recording, that time might go up.

How do I get 1000 listeners for my podcast? ›

Use actionable language that accurately reflects the content of your episode, and be sure to include relevant keywords that will help your podcast rank in search engines. Keep your episodes updated regularly, and promote new ones across your social media channels and website to help drive traffic and build an audience.

How do I make my podcast go viral? ›

In Summary
  1. Become an early mover in a niche.
  2. Release frequent content.
  3. Use all distribution networks.
  4. Create a separate website that captures leads and makes the podcasts available.
  5. Grow your mailing lists.
  6. Interview guests and send them links to their episodes.
  7. Send guests links to their episodes.

How many listeners do you need for a successful podcast? ›

5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.

What is the best gain settings for podcast? ›

There are two levels that you will want to consider: Peak and LUFs (short term). Peak level represents the amount of signal before the sound starts to distort. Generally, a peak level of -1.0 dB is good for podcasts, as this level will ensure your audio sounds good when it's converted to a lossy format like MP3 or AAC.

What is the best day to publish a podcast? ›

Research suggests that Wednesday, Tuesdays, and Thursdays (in that specific order) are the best days for podcast episodes to be released. However, it all depends on your personal schedule and that of your target audience's.

How do I get more podcast listeners for free? ›

One of the most effective ways to significantly increase the podcast audience you have is to partner with other podcasters in your niche. This could involve guest appearances on each other's shows, joint episodes, or even just cross-promotion through social media and email newsletters.

What is the average income of podcast listeners? ›

Typically, a podcaster with around 10,000 downloads per episode can expect to earn somewhere between $500 to $900. Very successful podcasts can earn much more, reaching up to $30 million in annual income.

How many followers do you need to make money from a podcast? ›

To put harder numbers on it, many sponsorship agencies look for 3000 to 5000 listeners, per episode, before they'll take you on. But, if you're doing it yourself, it's perfectly possible to earn a decent sponsorship income once you pass the 200 to 300 mark, especially if you have a particularly niche audience.

How much do podcasts make per 1,000 views? ›

Podcasters charge for ads based on the number of people who have listened to the episode. This is known as cost per thousand impressions or CPM, which can range from $20 CPM to $100 CPM usually calculated at a dollar per 1,000 listeners.

Is there an app that will transcribe a podcast? ›

Castle is a really straightforward podcast player. If you're already comfortable with searching for podcasts that you want to hear, and need transcripts to aid listening (rather than replace it), it does the job.

How do you transcribe audio easily? ›

Here are 5 of the best ways to transcribe audio files to text to help you out:
  1. Try AI-Powered Automated Transcription Software. Also Great. ...
  2. Use a Human Transcription Service. ...
  3. Try Microsoft Word's Transcription Feature. ...
  4. Manually Transcribe Your Audio Into Text. ...
  5. Check Out Google Keyboard.
Feb 28, 2023

How many podcasts have transcripts? ›

As of March 2022, only 1% of today's podcasts offer transcripts. That means 99% of podcasts are exclusionary to the 11.5 million Americans who are D/deaf or hard of hearing.

Does Apple have a transcribe feature? ›

The Rev Voice Recorder, SpeakWrite and TranscribeMe for iOS and Android are among the free apps that can do this, but you need to pay for the transcription; fees typically range from about 79 cents to $1 per minute of audio. Android users have many of the same tools available for dictation and transcription.

Does Apple check transcripts? ›

By default, Apple stores transcripts of your audio interactions and your text inputs for two years and may review a subset of these transcripts.

Is there a live transcribe for Apple? ›

Live Transcribe is an app that provides real-time speech-to-text transcription to make voice notes easily using only your iPhone. The app contains Yearly subscription at price $19.99.

What is the difference between voice recording and transcription? ›

While the transcription only keeps the text, the recording keeps all of the sound data. Meaning if there was a 3-hour meeting it will have the audio file for that whole session. If a business constantly has meetings and only keeps the recording it makes it hard to ensure efficient information flow.

What should an audio transcript look like? ›

Typically, a transcript of a verbatim conversation includes interjections or interruptions, repetitions and non-speech signals such as crying, laughing and sighing. It captures pauses, hesitations and mood and tone can be included too.

Does your transcript matter? ›

Your transcripts can unlock academic doors. They're key to transferring credits from one university to another and are the best way to verify your prior academic performance.

What is the top Apple podcast right now? ›

Current Top 10 See full chart
  • 1 CounterClock.
  • 2 The Daily.
  • 3 Dateline NBC.
  • 4 Crime Junkie.
  • 5 Wiser Than Me with Julia Louis-Dreyfus.
  • 7 Huberman Lab.
  • 8 SmartLess.
  • 10 The Ben Shapiro Show.

What percentage of podcast listeners use Apple Podcasts? ›

In total, 1 in 4 podcast listeners use Spotify for podcast listening. While 1 in 5 use Apple Podcasts. And as of February 2022, Spotify has 32.5 million US listeners.

Can you see how many listeners a podcast has on Apple Podcasts? ›

Apps such as Spotify and Apple Podcasts have no way for the public to see how many listeners or streams a show has. Only the podcast host or publisher has access to these stats.

How many downloads do the top 1% of podcasts get? ›

Two Hosting Platforms

> 105 downloads, top 25% of podcasts. > 405 downloads, top 10% of podcasts. > 975 downloads, top 5% of podcasts. > 4,588 downloads, top 1% of podcasts.

Who is the most downloaded podcast? ›

This American Life. As of writing, This American Life is the most popular podcast in the United States, with around one million people downloading each episode.

What to avoid when starting a podcast? ›

10 Beginner Mistakes Podcasters Need to Avoid
  1. Your Focus Is on the Best Equipment.
  2. You're Starting Your Podcast Without A Niche.
  3. Obsessing over Statistics Will Lead You down a Dark Hole.
  4. You're Waiting for Your Audience to Find You.
  5. Starting Your Podcast Without Pre-Recorded Episodes.
  6. Talking down to Your Audience.

Is 100 downloads a week good for a podcast? ›

more than 112 downloads, you're in the top 25% of podcasts. more than 443 downloads, you're in the top 10% of podcasts. more than 1,083 downloads, you're in the top 5% of podcasts.

Is there a transcript for podcast? ›

A podcast transcript is a word-for-word account of your episodes. You or an automated software simply listen to your episode and write down every word spoken by you or your guests.

Can iPhone transcribe a podcast? ›

With Live Captions turned on, iPhone automatically transcribes the dialogue in apps or around you.

Which podcast app has transcripts? ›

Is Castle's Transcription Feature Any Good? Artificial intelligence powers Castle's transcription engine. Users can generate a transcript for a new episode right away. Once generated, it's available for all Castle users playing that episode, not only the user who generated it.

Can you view transcripts of Apple podcasts? ›

To search podcast transcripts in the Apple Podcasts app, you simply search for the key term in the search bar. Go to the Podcasts app, type your key term into the search bar, and search! You won't see the transcript itself (a snippet, at best) unless you copy and pasted a transcript into the show notes.

How much does podcast transcription cost? ›

Some transcribers charge by how long it takes them to do the work, others by how much audio you supply. In most cases, it's between $1-$2 per minute of transcribed audio. If you look at a site like Upwork or fiverr.com, you can find a fair number of freelance transcribers.

Does Apple have a transcription app? ›

Transcribe is your own Personal Assistant for transcribing videos and voice memos into text. Leveraging almost-instant Artificial Intelligence technologies, Transcribe provides quality, readable transcriptions with just a tap of a button.

Is there an Apple version of Live transcribe? ›

I started talking to the Deaf and hard of hearing online communities about speech-to-text apps. While Google's Live Transcribe was a terrific speech-to-text service on Android platforms, the equivalent did not exist on iOS platforms. So we built Live Transcribe for iOS, a fully-featured speech-to-text app.

Is there an app that will transcribe audio? ›

TranscribeMe offers an app that provides both human and ASR transcriptions. Similarly to Rev, TranscribeMe allows you to record high-quality audio within the app. The recording can then be transcribed into an unedited first draft of text, which comes at a baseline price of $0.79 USD (around 60p) per minute.

Is there a free way to transcribe audio? ›

Transcribe is a streamlined tool that provides two options for transcription, depending on your preferred style. Transcribe your file in the traditional method by typing it out, or use Transcribe's dictation feature, which converts your voice into text using voice recognition.

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