10 ways to make money as a music producer (2024)

In today’s world, music producers need to think laterally about how to earn money in an ultra-competitive industry.So many producers now have access to relatively affordable, high-quality studio gear, not to mention vastly morepowerful laptops. That means more people with not only the skills but the gear to produce high-quality music orprovide professional production services.

Meanwhile, the elevation of the music producer as an artist and the rise and rise of EDM have bestowed fame andfortune upon a growing crowd of elite producers.

For most producers, however, financial returns are mixed. Hard work, long hours and low pay can be expected whilelearning your craft. But all is not lost. Far from it… In fact, there have never been more opportunities to makemoney as a music producer.

New media, the rise of streaming sites, viral advertising and digital marketing strategies mean it’s easier toconnect with fans than ever before. While traditional methods of revenue-creation, such as physical sales andmerchandise, are dwindling in the digital age, there are a multitude of replacement options. We’ve compiled a listof ten great ways to make money as a music producer:

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1. Radio Play/Royalties.

The original and best, to this day. Radio and other royalty collections are the life-blood of many professional musicproducers. National radio play can generate anything from a few hundred dollars to tens of thousands, while amillion streams on Spotify equates to somewhere around the $6K mark. Royalties can continue to generate income longafter the song has been officially released, too. Take Noddy Holder as an example; he penned this UK Christmasclassic. Released in 1977, to this day Noddy receives around $600,000 in royalties every Christmas! Not bad for asong released over 40 years ago.

In essence, the royalty system entails performance rights organizations charging a license fee to any publicbroadcaster. These vary from country to country. In the US, for example, royalty collection is handled by BMI,ASCAP, and SESAC. License fees vary depending on likely audience size, which is why royalties from national radio orTV play are much higher than most other institutions. Royalty law itself is pretty complex, so for further detailread up on it all here Royalty Exchange.

In order to claim the royalties owed to you, you need to have registered the track in question to the appropriatebody, such as BMI in the US. This can be quite a time-consuming and complicated process, so many artists outsourcethis to rights collection or publishing companies. There are dozens to choose from, such as Sentric Music, The Music Royalty Network, orSongtrust .

Whenever your music is played, broadcast or streamed in public, it earns you money. That even includes DJ sets. Whilemost underground DJs don’t bother submitting their setlists to Performing Rights Organizations, it’s highlyrecommended. The larger the venue, the larger the payout, which can quickly add up to a decent payday!

2. Merchandise.

Selling merch at gigs has long been a solid way for artists to increase revenue. But these days, you don’t need tofront the cost of mountains of stock, and you don’t even need to be playing gigs! There are sites all over the worldsuch as Bands on a Budgetand Dizzyjam which offer a widerange of merch on a ‘print per-order’ basis. If you have fans, they can proudly display their discerning taste on aT-shirt, hoodie, sticker, tote bag, even coffee cups!

If you have a bigger fanbase or are touring, you can of course save money by ordering merch in bulk, too.Artist-favorite Bandcamp also offers some amazing merch options for online orders. Check out Ultimae’s Bandcamp merchstore for a great example of creative merch design.

While it’s true that to sell merch you need fans, it’s also savvy to appreciate that in the Instagram era, a solidlook can quickly entice new followers. Get your merch in order, and maybe the orders will start flooding in.

3. DJing.

Most people assume that a good producer is also a good DJ, so whatever your current skill level, if you’re makiingmusic that other people enjoy, get on the decks, practice and take your music out there into club-land. It’s noteasy getting your first gigs, but it’s a lot easier when you have some fans and some great music. This will givepromoters and venues confidence in your viability. And there’s nothing quite like watching a new audience get turnedonto your music in person!

Also, as discussed in (1) above, if you’ve registered your music with a Performing Rights Organization, you can claimroyalties from your own performances!

4. Ghost-writing/Selling beats.

Ghost-writing offers music producers the chance to earn money from music without needing to perform it, promote it orgo through the expense and hassle of marketing it. Rappers need beats, pop acts need songs, and many big-name DJssecretly bring in ghostwriters to write, or help them write, the kind of hits they need to sustain their fame by.

The key to the castle here lie in the networking. You’ll need to be able to find and connect with artists, managersand bands and actually get them to listen to your songs. This is no mean feat! However, it’s not as difficult as itmay initially seem.

Consider your position, and your prospective clients’ position in the market-place. For example, if your city haslots of singers, there might be a few that would consider paying for a great song to work with. They may not havethe budget to hire a professional, established writer, but if you’re willing to work for a fee they are willing topay, you might both benefit from working together. After all, if they make it big, and you’ve got a writer credit,your name is instantly more likely to draw attention from more established figures in the industry.

5. Tutoring.

Thanks to Skype, Zoom, Google Hangouts or any of the dozens of free methods we can communicate and share our screensand audio, it’s never been as easy to generate work tutoring others.

And with more and more young people taking up music production, there is an ever-growing market for teaching youngergenerations the art of production. While it is obviously going to make you a better teacher if you havequalifications, in this indutry experience is almost as good. If you consider yourself at a professional level, thenthere’s nothing to prevent you looking for work as a production tutor. Sites like Fiverr and Upwork have pages and pages of freelance tutoring jobs. Which brings us on tonumber 6…

6. Freelancing websites.

As a music producer, you’re part artist, part technician, part marketer, part sales-person and part hustler. Ifyou’ve decided on a portfolio income approach, you need to make searching for new work a daily priority.

Fortunately there are some incredible resources for freelance creatives. Check out this excellent round-up of theten best on Creative Boom.

Making an account on each might be overkill, but select a few that seem best-suited to your specialisms, create areally attention-grabbing profile and start applying!

The type of skills you could consider offering:
• Mixing.
• Mastering.
• Sound Design.
• Recording.
• Ghost-writing.

7. Streaming.

If you haven’t noticed Spotify, Apple Music, Deezer, Tidal and Amazon dominate the market, you may in fact be atime-traveller recenetly arrived from a bygone time. If so, welcome to 2020 – streaming is how we consume music.

A lot is made of the relatively low yield each stream makes the artists in question, there are some serious rewardsto be earned if you can break through. There’s no one-way to break through, but the common consensus is thatplaylists are crucial to increasing exposure. Curated playlists by the platforms themselves generate hundreds ofthousands of plays daily, and spring-board hundreds of previously unknown artists into the spotlight.

One of the great advantages of being a music producer is you can have dozens of tracks all making money, for morethan one artist. Each one is a slow-burn income generator from the moment it’s released. Fans might come to findyour music in retrospect if a different track grabs their attention, too, so wherever possible, keep your music onthe platform.

However it’s the initial release time that is the most opportune for creating buzz. Many blogs and playlists have a2-months old maximum policy to keep their content fresh, so consider this period your golden period. Sites like Soundplate and Sidekickoffer free opportunities to submit tracks to all kinds of playlists. A few minutes a day submitting new tracks tothese playlists can be time well spent. You should also pay attention to each platform’s own submission process. Forexample, Spotify For Artistsallows you to submit one track per release for consideration by their in-house team.

8. Synchronization.

Also known as Library, synchronization is the act of negotiating a deal with a broadcaster to use your music in theirproduction. This might be a computer game, network TV advert, Hollywood blockbuster right down to music in shoppingmalls, internet adverts or any other public broadcast.

Similarly to streaming, the overall value of the ‘sync deal’ usually depends on likely audience size – bigger meansmore lucrative deals. Like many things in today’s musical landscape, the traditional methods of securing these dealsare being forced to modernise in the face of a wave of new players. Where once a library was managed in-house byrecord labels who would hire musicians directly, these days the process is more open to independent artists.

Equally, you no longer need to be a sheet music composer or virtuoso musician. Anyone that produces music can nowsubmit music for consideration by leading entertainment agencies, usually without paying a fee, too!

For a more detailed underrstanding of Synchronization and Music Publishing, check out this excellent guide by Heroic Academy.

Here are a handful of top music publishing companies that accept demos or allow submissions via upload:

• Pure Sync.
• Sentric.
• Think Sync.
• Songtradr. Songtradr is one ofa new breed of platforms where both media companies and artists come together to request and submit workfor varying project types.

9. Digital Sales.

While digital music sales have indeed dwindled significantly over the last few years, ignore this revenue stream atyour peril. Particularly if you’re making music for DJs.

DJs often need to know they have the highest quality version of a track, and know that sites like Traxsource, Juno Download and Beatport often have exclusivecuts and the latest music from top international artists. Plus, these sites are well organized with lots ofcontemporary charts and recomendations. Getting your music onto these sites isn’t as hard as it may seem. You need alabel with a distribution deal to release the music, and there are thousands of labels around that accept demos!

There’s nothing stopping you going fully independent, either. Sites like Bandcamp are full of independently produced music, for which theseller can name their own price.

10. Sample/Loop Packs.

One of the fastest rising sectors in the audio world over the last few years has been loop and sample packs. Whilesampling other media will always be part of the musical landscape, copyright is ever-more stringently protected,making selling music with unlicensed samples potentially hazardous. Sample pack companies have stepped in to thebreach with aplomb. From genre-specific packs to field recordings, vintage drum machines and synths lovinglysampled, there is a buzzing sample and loop industry afoot.

You’d be amazed how many are happy to hear from new producers. Commisioned packs can fetch anything from a cut ofsales to a one-off fee of a few hundred dollars. Meanwhile, there’s nothing to stop you creating your own packs andselling them through sites like Etsy, eBay or Bandcamp!

All of the above.

Ultimately, to make money as a music producer you’ll probably want to pursue many of these revenue streams, or maybeeven all of them. There’s no one way to make money, but if you can get the balance between actively offeringservices and mastering your craft, you’ll give yourself a good chance.

Behind every ‘overnight success, there are usually thousands of hours of hard work. And remember, it only takes onesong to go viral to ignite your entire career!

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