Why strip malls are becoming more popular among retailers (2024)

Strip malls are starting to get a second look from some retailers who have historically ignored them.

Last week, both Macy’s and Sephora announced that they would seek to open more stores in strip malls in the coming years. Last year, supplements brand GNC announced plans to close 700 of its mall-based stores, and instead focus on its stores in strip malls, which were reporting “relatively stable” store comps.

There are a few benefits to strip malls that are becoming increasingly important as more shopping is done online, and fewer shoppers visit malls. The rent at strip malls is typically cheaper because their stores are typically smaller. The anchor tenants are often grocery stores or gyms, which means that retailers have the benefit of being in a place where shoppers have been conditioned to visit multiple times a week. The challenge with strip malls is that retailers often have to reconfigure their stores and/or product assortments in order to convince shoppers to stop in every time they visit the strip mall.

“What we have been lacking is being in those neighborhoods where [our customer] goes to SoulCycle or picks up pizza on Friday evening,” Jeff Gaul, Sephora’s svp of real estate and development told Glossy. Sephora announced that it plans to open 100 new stores in 2020, with many of them being in strip malls.

Generally speaking, strip malls are typically suburban, mixed-use facilities that are located just off of a major road, with all of the parking located between the road and the retail space, according to Bryan Gildenberg, chief knowledge officer of Kantar Consulting.

Retailers that have reported having most or a significant portion of their stores in strip malls include Target, Ulta Beauty TJ Maxx and Kohl’s.

Ulta Beauty’s success in strip malls — during its third quarter earnings in December, the company beat profit expectations –– helps explain why Sephora is opening more stores outside of enclosed malls. Gaul told Glossy that of the stores Sephora will open this year, many of them will be about 1,500 square feet smaller than the typical Sephora store, and will carry more hair care and skin care products in the front of the store.

“The trick with the strip mall is you’ve got to have a retail business that inherently that generates traffic,” Gildenberg said. “You have to carry things that would have a bit more of an accelerated purchase frequency.”

Macy’s hasn’t committed to opening a certain number of stores in strip malls over the next year, but it is testing a new store concept, called Market by Macy’s, that’s designed for open-air malls. The first Market by Macy’s, which opened this week in Dallas, contains a restaurant and will host a variety of events, like cooking and fitness classes, according to a press release. The store is 15,000 square feet, about one-eighth the size of a regular Macy’s.

Macy’s expansion into strip malls comes after the department store chain announced this week that it was closing 125 stores, many of which are located in enclosed malls.

The data shows that while there’s no huge stampede of retailers signing leases at strip malls, vacancy rates at strip malls are staying steady, while they are rising at more traditional malls. According to commercial real estate analytics firm REIS, the vacancy rates at open-air shopping centers and strip malls in the U.S was 10.2% during the fourth quarter of 2019, roughly the same as it was during the fourth quarter of 2019. Meanwhile, enclosed malls reported a 9.7% vacancy rate during the same time period. But, that was the highest vacancy rate enclosed malls have reported in 20 years.

“A lot of retailers really look at maximum foot traffic and maximum revenue potential, and [enclosed] malls historically have provided that,” said David Naumann, vice president of retail marketing for enVista. “The sheer numbers of people that are going to be walking by your store because you are in a big mall is much bigger and it provides a much bigger opportunity.”

Strip malls do have the advantage of typically being located just off the road, so it can be easier for shoppers to discover new retailers whenever they drive by the mall. “[Strip malls] present you with a different economic model,” Gildenberg said. “You’ve got to be good at running a smaller store.”

Why strip malls are becoming more popular among retailers (2024)

FAQs

Why strip malls are becoming more popular among retailers? ›

The rent at strip malls is typically cheaper because their stores are typically smaller. The anchor tenants are often grocery stores or gyms, which means that retailers have the benefit of being in a place where shoppers have been conditioned to visit multiple times a week.

When did strip malls become popular? ›

In Southern California, there were over 3,000 strip malls by 1985, and the area was dubbed the “mini-mall capital of the world.” This growth was mostly due to the disappearance of gas stations in relation to the oil crisis from the 1970s.

Why are strip malls replacing malls? ›

Strip shopping centers are usually smaller than malls, and appeal to stores seeking more visibility. Even merchants with significant online sales often seek a brick-and-mortar presence to counteract rising delivery costs.

What is an advantage of strip shopping centers? ›

Location is King

An overlooked benefit of strip malls is the location. Many older strip malls were built to be easily accessible to residential areas. Conventional malls require acres of parking lots. The location of a strip mall can be the difference between losing all your money and becoming wealthy.

Why are some business owners attracted to strip store buildings? ›

Strip malls are particularly attractive to industry operators because they are typically well lit and provide additional security to protect their merchandise.

Why are there so many strip malls in the US? ›

Strip malls are a popular format because they are relatively easy to construct, they do not require a lot of land, and they can be placed near the customers (where zoning and property availability allow it). It is more convenient for the customer because customers can often park near the store they want to visit.

Why large shopping malls are replacing small shops? ›

To begin with the benefits, the major and most prominent reason why the mindset of people has changed from small shops to large shopping malls is the discount provided by the shops in the malls. Usually, there are more than 20% discounts in the malls which attract a crowd towards it.

Why are malls no longer popular? ›

Outdated mall model

Another factor that has contributed to the decline of shopping malls is the fact that they are becoming increasingly outdated. With the rise of newer, more modern retail spaces like outlet villages and pop-up shops, malls are starting to look a little bit old-fashioned in comparison.

Why are there so many strip malls in LA? ›

“It was a response to massive buildings like the Beverly Center, Westside Pavilion, the Fujita Building on Ventura Boulevard in Encino. It was the massive shopping centers, massive office buildings, the consequent traffic, shade and shadow problems.

How do strip malls make money? ›

Like any commercial property, shopping centers make money from two sources: lease income and sales proceeds. In a typical configuration, a shopping center is filled with retail tenants, each of whom are contractually bound by a lease agreement to pay a certain amount of rent each month.

Is building a strip mall a good investment? ›

Investing in strip malls may not be pretty, and they're far removed from the glamour of investing in luxury retail space. But, done right, strip mall retail can provide you with a solid, flexible investment opportunity, capable of withstanding the tests of the property market.

Why do all strip malls look the same? ›

The answer is because Simon Properties, the owner of most regional malls in America, has a winning formula that tends to favor large chains (even if they are small stores) over local merchants. In respect to Simon, the formula has brought riches to its shareholders.

Which types of locations are growing in popularity with retailers? ›

Main streets and downtown locations are often desirable areas for retailers due to being focal points for residents of towns and small cities.

What is a strip mall in marketing? ›

noun. (Retail: Outlets) A strip-mall is a row of stores trading together in a neighborhood usually providing key local shopping requirements. The main structure of the strip-mall was divided into twenty-six individual retail spaces.

Are strip malls only in America? ›

A strip mall, strip center or strip plaza is a type of shopping center common in North America where the stores are arranged in a row, with a sidewalk in front. Strip malls are typically developed as a unit and have large parking lots in front.

Are malls becoming a thing of the past? ›

Some retailers have bounced back, but it isn't hard to see that the traditional shopping model isn't what it was during the heyday of shopping malls in the 1980s, '90s and early 2000s. Coresight Research estimates that 25% of U.S. malls will close by 2025.

Where is the longest strip mall in America? ›

Chesterfield Valley is the location of Spirit of St. Louis Airport, used for corporate aviation, as well as the longest outdoor strip mall in America.

What is the world's longest strip mall? ›

The World's Longest Strip Mall: Chesterfield Commons 🤡. Looks like a great place to raise a family!

When did malls become popular in the US? ›

By 1960 there were 4500 malls accounting for 14% of retail sales. By 1975 there were 16,400 shopping centers accounting for 33% of retail sales .

What is the largest mall in America by retail space? ›

That title belongs to King of Prussia Mall near Philadelphia. With its recent addition, King of Prussia Mall tops Mall of America, which has a little more than 2.7 million square feet of retail space. King of Prussia has nearly 3 million square feet of retail space.

Why is Mall of America popular? ›

Mall of America hosts more than 400 events a year, ranging from concerts, to celebrity appearances and fashion shows. Each year, 40 million people from around the world visit the mall, generating nearly $2 billion each year in economic impact for the state.

What is the advantage of large shopping mall? ›

Shopping centers can benefit a community by providing jobs and generating economic activity, as well as offering a convenient location for people to purchase goods and services. They can also serve as a community gathering place, offering spaces for events and socialising.

When did malls start to decline? ›

By the 1980s, the mall had become the center of American social life and accounted for the bulk of all retail sales. But a shrinking middle class, the rise of online shopping, and the fact that there were simply too many malls contributed to the decline of the American mall.

Why do people shop at different stores? ›

Product Selection: Meeting Consumer Preferences

While price will always be important to most shoppers, it obviously isn't the only important factor. Just as higher-priced products lead to more stores shopped, consumers who find product selection to be an important factor tend to shop more stores.

Is retail dying 2023? ›

And while 2023's growth will be lower than 2022's, the forecast is above the pre-pandemic average annual retail sales growth rate of 3.6%. E-commerce will also have a banner year in 2023, with sales projected to rise 10 to 12% increasing between $1.41 trillion and $1.43 trillion.

Will physical stores disappear? ›

Even as brick and mortar stores adapt to changing times, they will never go away – the reasons for which are simple, and are summed up perfectly on the Business 2 Community blog written by author Libra White.

How many abandoned malls are in the US? ›

There are more than 300 shopping malls abandoned or failing scattered across 45 of the USA's 50 states, according to Deadmalls.com.

What city has the most strip? ›

A much-quoted statistic is that Portland is the city in the US with the most strip clubs per capita, with 8.86 per 100,000 residents.

What is the famous strip in California? ›

Although it may not be as famous as the Las Vegas Strip, the Sunset Strip in Los Angeles is still one of the most iconic places in the city and is known worldwide for its tourist attractions and establishments that have become historically significant in the music and entertainment world.

What is a disadvantage of strip shopping centers _____? ›

What is the disadvantage of strip shopping centers? They lack entertainment and restaurants.

What is a strip mall vs mall? ›

Shopping Center Configurations: Malls vs. Strip Centers. Malls are defined as enclosed properties with a central walkway where retail storefronts face one another. Strip centers do not include enclosed hallways.

How profitable are mall kiosks? ›

How much profit can a kiosk business make? Annually, a successful kiosk can make about $50,000. A kiosk's success, however, is dependent on its sold items, location, and residence. Successful kiosks may decide to become permanent space occupants, capitalizing on the area's customers.

What is the most profitable property? ›

What Types of Commercial Properties Are the Most Profitable? High-Tenant Properties – Typically, properties with a high number of tenants will give the best return on investment. These properties include RVs, self-storage, apartment complexes, and office spaces.

What is the most profitable shopping mall? ›

The upscale open-air shopping mall, Bal Harbour Shops in Florida, United States is the leading lucrative shopping centers in the world. It is considered to be one of the most profitable and productive shopping areas internationally.

How can I save money at the mall? ›

Saving Money While Shopping at the Mall: 9 Proven Strategies
  1. Make a List and Stick to It. Before you head to the mall, make a list of the items you need to purchase. ...
  2. Take Advantage of Sales and Discounts. ...
  3. Use Coupons. ...
  4. Price Compare. ...
  5. Buy Generic Brands. ...
  6. Buy in Bulk. ...
  7. Use Cash or Gift Card. ...
  8. Shop During Off-Peak Hours.
Apr 12, 2023

What is the most expensive retail strip? ›

New York's Fifth Avenue has reclaimed its position as the world's most expensive retail street, with average rents of USD2,000 per square foot (sq ft) per year (€21,076/sq m/yr) according to a new global ranking from real estate services firm Cushman & Wakefield.

Why do malls have two doors? ›

To create a lobby so that the internal air doesn't exit the building every time someone opens the front door. This is often omitted in favour of a revolving door. Most people exit a building the way they came in - so the emergency escape width may necessitate more than one set of doors.

Are strip malls usually climate controlled? ›

An advantage of a strip mall is climate control.

When were malls at their peak? ›

During the 1970s and '80s, America was in a full-throttle shopping mall building boom. New retail square footage hit its peak position in 1985. However, between 1989 and 1993, shopping center construction starts dropped by seventy percent. By the late 1990s, the notorious "dead mall" syndrome had appeared.

Were malls popular in the 60s? ›

Shopping center development boomed in the 1960s and continued throughout the early-1970s. From 1960 to 1970, more than 8,000 shopping centers were built in the United States - more than twice as many as the brisk development activity experienced in the 1950s.

Were malls popular in the 50s? ›

1950s shopping mall

With the growth of suburbs and the automobile boom, shopping malls pop up across the country, making one-stop shopping more convenient. This was a a new approach to shopping.

Why did malls become so popular? ›

Following its debut in the 1950s, the US quickly fell in love with Gruen's creation. Malls allowed people to shop in warm and friendly environments without needing to venture into the city. They brought numerous retailers and services together in a single location, something main streets and cities could rarely offer.

Why are malls so popular? ›

Malls are still considered a destination, but it's because they now offer amenities, experiences and entertainment to enhance the shopping experience. They are now not only anchored by department stores but with popular restaurants, bars, salons, cinemas, and fitness centers.

Are malls still popular in America? ›

A longtime fixture of American culture, shopping malls have suffered for decades amid a rise in online shopping, a decline in visitors to department stores, and, more recently, the COVID-19 pandemic, which kept consumers home.

Who invented strip malls? ›

The task to design this new concept was assigned to Pasadena architect Frederick Kennedy. He designed a U-shaped retail building that surrounded a large parking lot covered in crushed white granite, much like the gravel used at gas stations of the time.

When did stores become popular? ›

Department stores arrive: Mid 1800s – Early 1900s.

The pioneering spirit of people moving west and both opening and shopping at local general stores evolved as the United States moved into the 20th century. In the late 19th and early 20th centuries, America's business and economic sectors changed dramatically.

Why did malls go out of style? ›

This decline in malls' ability to retain their customers, could be for a number of reasons, including the fact that there are now more options for shopping and entertainment, or simply because people don't see malls as being as social or fun as they used to be.

What is the most famous mall ever? ›

1. Mall of America - Minnesota, United States. The Mall of America isn't just a shopping center; it's a destination. By the numbers, there are more than 520 stores, 50 restaurants, more than 30 specialty food stores, 14 movie screens, a park, an aquarium, and other unique attractions like the LEGO Imagination Center.

Is retail dead 2023? ›

And while 2023's growth will be lower than 2022's, the forecast is above the pre-pandemic average annual retail sales growth rate of 3.6%. E-commerce will also have a banner year in 2023, with sales projected to rise 10 to 12% increasing between $1.41 trillion and $1.43 trillion.

What is the largest mall in the United States? ›

1. Mall of America. Opened in 1992, Mall of America is the nation's largest mall at more than 5.6 million square feet. Located outside Minneapolis, Mall of America draws 40 million visitors each year to its more than 520 shops and restaurants.

Where is the oldest shopping mall in the world? ›

Galleria Vittorio, Milan, Italy

The Galleria Vittorio Emanuele II - was first designed in 1861. It took 12 years to complete and was finished in 1877. It's a four-story double arcade named for the first Monarch of Italy.

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