What Sellers Should Look For in an Offer: 4 Factors Other Than Money To Consider (2024)

Congratulations! You’re well on your way to getting as much as possible out of what is likely your largest asset. But when it comes to picking an offer, sometimes it’s important to take a step back and recognize that your bottom line shouldn’t be your only consideration.

In many instances, the terms a potential buyer includes in the offer also play an important part. They can underscore how many hurdles you’ll have to clear to reach the closing table in a timely matter. So every seller should carefully review an offer—beyond the dollar amount—before settling on a buyer.

To help you navigate all this, we’ve outlined four important factors that home sellers should look for in an offer. Here’s everything you need to know about choosing the best one.

1. Research your preferred financing method

As a seller, you probably have an offer amount in mind that you would like the buyer to meet or exceed. But remember, a buyer needs to prove that he can afford to make the purchase—no matter what numbers are thrown around in an offer.

“If the buyer intends to get a mortgage, there should always be a pre-approval letter included in an offer on their lender’s letterhead,” says Don Norris, an agent with Keller Williams Realty in Ocala, FL.

And if a potential buyer makes a cash offer, ask for proof of funds before accepting it. This proof will usually come in the form of a bank or investment account statement. Each should show that the buyer has the funds necessary to complete the transaction.

Need to sell your home in a hurry? Then you may prefer an all-cash offer. This type of offer usually involves less risk and a shorter escrow period as cash eliminates waiting for a buyer’s full mortgage approval.

But seller beware: All-cash buyers have negotiation power. And they will generally want something in return for bringing a bag of money to the sale. For instance, they could offer you less than the asking price. So be sure to weigh the cons against the pros before accepting an all-cash offer over a buyer with a mortgage.

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2. Look for a larger earnest money deposit

Next, you may want to pick an offer with a sizable earnest money deposit, also known as a good-faith deposit. This is a sum of money that a buyer entrusts to the seller’s brokerage firm to prove that he is serious about purchasing the home.

“A deposit that’s worth 1% to 2% of the sale price is normal,” saysKseniya Korneva, a real estate team leader of the Korneva Home Group of Pineywoods Realty in Tampa, FL. “But the higher the deposit, the stronger the offer.”

The buyer’s earnest money deposit goes toward the down payment if he eventually closes on the home. On the other hand, if the buyer breaks the contract and walks away from buying the home, you can potentially keep the deposit as a consolation.

3. Consider fewer contingencies

In real estate, contingencies are benchmarks buyers set that need to be met for the transaction to continue moving forward. For example, many buyers will want to include an inspection contingency in the purchase contract. This means the buyer will need time to have your home inspected. And if any issues are found, a buyer might ask you to make repairs before he will close on the home.

With an appraisal contingency, a satisfactory appraisal of your property must be conducted. If the appraisal doesn’t match the agreed-upon price of the home, you and the buyer will have to reach a new number before settlement.

The caveat here is that anytime a contingency can’t be satisfied, the buyer has a chance to walk away from the purchase with his earnest money depositin hand.

Obviously, from a seller’s point of view, the fewer chances the buyer has to exit the transaction, the better. With that in mind, it’s a good idea for you to select an offer that has the fewest contingencies from the start.

“Choosing an offer with minimal contingencies is just as important as the sale price,” says Link Moser, a broker and owner of Experience Homes Group in Loudon, NH. “That’s why cashoffers are often accepted, even atlowersales prices. Sellers see acash offer as removing a lot of the risk of the transaction falling apart due to a buyer’s inability to get financing or the appraisal value coming in below the sale price.”

4. Opt for an ideal closing timeline

Finally, consider your optimal timeline for heading to the settlement table. Moving out is a lot of work, especially if you’ve lived in the home you’re selling for a while. To that end, you’re going to want to ensure that you choose an offer with a closing date that suits your needs.

“Timing is everything,” says Lauren McKinney, an agent with Beverly-Hanks Realtors in Asheville, NC. “While a quick closing is desirable to many sellers, some need more time to move. In that case, even an offer that has a lower sale price may be more desirable if the timing works better for them.”

What Sellers Should Look For in an Offer: 4 Factors Other Than Money To Consider (2024)

FAQs

What is the most important factor sellers consider when offering a good for sale? ›

The Single Biggest Determining Factor

It's value. Value is king when it comes to sales.

What to consider when making an offer? ›

5 Steps For Making An Offer On A House
  1. Step 1: Decide How Much To Offer. ...
  2. Step 2: Decide On Contingencies. ...
  3. Step 3: Decide On How Much Earnest Money To Offer. ...
  4. Step 4: Write A House Offer Letter. ...
  5. Step 5: Negotiate The Price And Terms Of The Sale.

What are some of the major factors to consider when determining an offer price? ›

Determining your offer price is a three-step process. First, you look at recent sales of similar properties to come up with a price range. Then, you analyze additional data, such as the condition of the home, improvements made to the property, current market conditions, and the circ*mstances of the seller.

What to consider when buying? ›

5 Questions to Ask Yourself Before Making a Purchase
  • Do I need it? First and foremost, determine if your prospective purchase fulfills a need or is simply something you want. ...
  • What is the real cost? ...
  • How long will it make me happy? ...
  • What do I gain by buying this? ...
  • Is there something else that can bring me joy?

What are the four factors that determine which products sell? ›

Factors to consider before you sell
  • Competition. All businesses face competition, and success is often based on how well you respond to it. ...
  • Market share. ...
  • Customer base. ...
  • Niches. ...
  • Marketing strategy. ...
  • Brand message. ...
  • Wholesale value.

What are the three most important aspects of selling? ›

There are three main steps in the marketing and selling process. They include (1) Awareness, (2) Evaluation, and (3) Decision. How you approach these steps can have a big impact on your success.

How do I convince a seller to accept my offer? ›

Steps to Write an Offer
  1. Make sure the price is right. ...
  2. Show proof of pre-qualification. ...
  3. Offer more earnest money. ...
  4. Waive certain contingencies. ...
  5. Include an escalation clause. ...
  6. Limit your asks for extras. ...
  7. Be agreeable to the seller's needs. ...
  8. Be polite.

What are the three elements of a valid offer? ›

To be valid, a contract must generally contain all of the following elements: Offer. Acceptance. Consideration.

What's a strong offer on a house? ›

There's no reliable formula here. Typically, a low-ball offer is at least 15% to 20% lower than the asking price: offering $240,000 on a home valued at $300,000, for example. But sometimes a seller may be asking too much. If you can back up your offer with market data, you're making a serious offer.

How much lower should you offer on a house? ›

Offering 10% under the asking price isn't necessarily a lowball offer. Typically, a lowball offer is considered to be at least 20% below the asking price. If you're offering 10% below, the property should be in a good condition but may just need some cosmetic work done.

How low is too low to offer on a house? ›

“The rule I've always followed is to never go more than 25% below the listed price,” he says. “Chances are, after fees, commission, and sentimental value, the sellers are already hurting. If you dip below that point, they may disregard your offer entirely.”

How much lower can you offer on a house with cash? ›

When purchasing a property all cash, offering up to 20% off the original asking price can be reasonable. Anything higher may be unrealistic considering the property's value. Most sellers prefer all-cash buyers because it speeds up the sale and decreases the risk of the deal falling through due to financing.

What is a red flag when buying a house? ›

Bulges or cracks bigger than one-third inch can mean the house has serious structural issues. Take a big whiff of the air inside and outside the house. Do you smell anything funky? If you can't smell anything but the huge baskets of potpourri all over the house, this could be a red flag.

What are the 3 factors customers look at before buying? ›

There are three categories of factors that influence customers buying behavior:
  • Psychological factors.
  • Social factors.
  • Situational factors.

What are the 4 most important things you need to buy a home? ›

What do you need to buy a house?
  • Credit score / debt-to-income ratio. To get a home loan, you'll need to meet the lender's credit score and debt-to-income ratio (DTI) criteria. ...
  • Proof of income / job history. ...
  • Down payments / closing costs. ...
  • Mortgage lender.
Dec 13, 2022

What is the most important factor to consider when buying a product? ›

One of the most critical factors to evaluate is the quality and reliability of the product or service. Assess its durability, performance, and the reputation of the brand or service provider. Look for certifications, customer reviews, and testimonials to gauge the level of quality and reliability offered.

What is the most important factor between a buyer and seller? ›

The first and most important of them is trust. Trust, in many ways, forms the core of the relationship between two parties. Trust can be identified as a willingness of one party to rely on their partner confidently. It is is the main factor affecting the strength of any inter-organizational relationships (Morsy, 2017).

What is the most important element when trying to make a sale? ›

Understanding your customer's needs: Knowing your customers' needs and wants helps you tailor your sales pitch to their specific needs and increase the chances of closing a deal. Product knowledge: Knowing your product or service inside out is crucial to selling it effectively.

What is the most important part of selling? ›

Discovery is the most important part of selling well. The best salespeople know that doing excellent discovery work demonstrates to your client that you will deliver a top-notch customer service experience.

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