What is the Airbnb effect on the global tourism industry? (2024)

Monday, November 25th 2019 - 12:40 UTC

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What is the Airbnb effect on the global tourism industry? (1) Airbnb may have been heavily scrutinized when it first launched but it has gone from strength-to-strength. Image: Flickr/lucamascaro

Every so often, industries become disrupted by an innovative idea or different approach to providing services in order to match customer demand. We have seen how Uber changed the landscape for the taxi industry, using a model that offers a quick and easy solution to booking a local taxi via an app and signing up self-employed drivers.

Another service that rocked its industry is Airbnb, the latest rapidly growing alternative to hotels for booking accommodation. Airbnb may have been heavily scrutinized when it first launched but it has gone from strength-to-strength, with figures from Statista revealing that the company is now worth $38bn.

The impact on hotels

According to research, Airbnb's arrival in the tourism industry caused a 1.3% decline in hotel night bookings in the 10 US cities that had the largest Airbnb market share. This equated to a 1.5% revenue loss for the hotels in the affected areas.

Hotels have struggled to compete with the lower prices available through Airbnb. Whilst many travelers still want to stay in a traditional hotel, the reduction in hotel bookings means that there is less opportunity for hotels to increase rates for in-demand dates.

For example, hotels regularly hike up rates for New Year's Eve and other holidays, due to low room availability. Now travelers have more options and don't need to cave into the high prices demanded by hotels.

How Airbnb continues to expand

Consumer spending on Airbnb is currently growing at a faster rate than the major hotel chains. Whilst Marriott continues to outperform Airbnb in sales, the growth rate is slowing down, whereas Airbnb's growth rate is rocketing.

The advertising of Airbnb properties has become more impressive as the company has grown and the number of properties listed is increasing all of the time, as more homeowners see the benefit of signing up to earn extra income.

The more affordable pricing offered by Airbnb is the big attraction for travelers, regardless of whether they are students, families or business people. Airbnb is not just a spare room for the night offering, you can now rent someone's villa for a few weeks, or stay in a penthouse apartment for as long as you need to.

How to ensure Airbnb remains viable

When Airbnb first launched, there were fewer requirements in terms of regulations but as the model has grown, there is more spotlight on this aspect of the service. Listing a property on Airbnb should only be done if you fully understand the requirements. You must provide an accurate description of your property and the space and amenities that you are providing.

Another very important part of renting your property out is to ensure that you have general liability insurance. This will protect you and your guests should they sustain any injuries whilst staying at your property, regardless of who is at fault. Without this, you could end up being subjected to a very expensive lawsuit.

The progress of Airbnb as a company is remarkable and it looks like this success is set to continue, as it provides a cheaper alternative for travelers and also enables property owners to capitalize on their unused space.

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What is the Airbnb effect on the global tourism industry? (2024)

FAQs

How has Airbnb impacted the world? ›

Despite causing revenue losses and job displacement in the hotel hospitality industry, Airbnb's model has resulted in substantial financial benefits for communities worldwide. The platform's influence extends to increasing guest visits to lesser-known destinations, stimulating economic growth.

What is the Airbnb effect? ›

The so-called “Airbnb Effect” can hollow out once-vibrant communities. This effect is most visible in popular vacation hot spots. In Hawaii, for example, out-of-towners have bought up so many homes that few are left for Native Hawaiians.

How does Airbnb affect the hotel industry? ›

Research based on data from 2014 showed that in the ten US cities with the largest Airbnb market share, 1.3% fewer hotel nights were booked, resulting in a 1.5% loss in hotel revenue. Over the last five years, those losses have continued to add up.

How Airbnb changed the industry? ›

Disrupting the Traditional Hospitality Industry

Airbnb disrupted the traditional hospitality industry by offering an alternative to traditional hotels and resorts. It opened up a whole new market of unique and affordable accommodations, allowing travellers to experience a destination from a local's perspective.

Why is Airbnb effective? ›

Airbnb offers hosts a relatively easy way to earn some income from their property. Guests often find that Airbnb rentals are cheaper and homier than hotels. Airbnb makes the bulk of its revenue by charging fees to both guests and hosts.

What is the positive impact of Airbnb? ›

Airbnb offers diverse economic benefits, including additional income for homeowners, new jobs, and more tax revenue. Travelers benefit from unique experiences and cultural immersion, fostering deeper connections with local neighborhoods.

Is Airbnb good or bad for the economy? ›

Travel on Airbnb supported one million jobs

These jobs generated an estimated $50 billion in income for workers in key industries,3 and with many Airbnb listings located in areas without hotels, this income benefits people in communities outside traditional tourism hubs.

What are 3 cons of Airbnb? ›

This article describes some of the disadvantages of booking your stay on Airbnb.
  • Too many options and too much variety. ...
  • If you filter for everything you want, the options can become too limited. ...
  • It's time consuming to sift through to find quality options.
Jul 30, 2022

How did Airbnb disrupt the market? ›

Consumers were dependent on existing or established businesses in the market to provide opportunities for low-value consumers. Airbnb has shifted this model. Consumers have become selling agents. Consumers themselves now have the agency to provide a service with reasonable price margins for the low-value consumer.

How does Airbnb help society? ›

Created in 2020, the Airbnb Community Fund is part of our commitment to serve our stakeholders and give back in the places our Hosts call home. The Community Fund will distribute $100 million USD by the end of 2030 to strengthen communities around the world.

How Airbnb expanded globally? ›

Building a Global Brand

This focus on community has been a major key to their success. Cultivating a Global Family: Airbnb built a global community by creating a user-centric platform. Travelers connect directly with hosts, fostering a sense of shared experience and cultural exchange.

How does Airbnb help the environment? ›

From a water usage standpoint, Airbnb also notes that home-share properties listed on Airbnb.com were found to use 12% less water than traditional hotel accommodations per guest night in North America and 48% in Europe, and the waste avoidance achieved in North America compared to traditional hotel accommodations per ...

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