Ways To Identify and Avoid a Fake Luxury Watch (2024)

FAQs

What is the difference between fake and original watches? ›

Serial numbers are key when determining authenticity, as each watch model and brand have these unique numbers engraved on the watch and packaging. Authentic watches have matching and correct serial numbers, whereas gray market and counterfeit watches often have incorrect serial numbers.

Some of the most counterfeited watch brands include Rolex, Omega, Cartier, TAG Heuer, Breitling and Patek Philippe. These brands account for the majority of replica watches sold worldwide.

There are a number of membership sites that provide databases of known counterfeit numbers. You can cross-reference the serial number of your watch in one of these databases to determine the authenticity of the number. Watch experts will often have access to these databases.

Authentic Rolex watches will have their serial numbers deeply engraved, not something that is just scratched at the surface. Since 2002, Rolex has been micro-etching a crown logo at 6 o'clock. This is visible to the naked eye without a magnifying glass. Sometimes a tilt of the dial may help bring this to be visible.

A new app will use high-resolution photographs to authenticate timepieces. A rendering of the Origyn app, designed to authenticate watches through a system similar to facial recognition. “The biometrics of the watch become its own certificate of authenticity,” said Vincent Perriard, a co-founder of Origyn.

No papers doesn't mean no hope though. Many collectors get their watches authenticated at the retailer when they can't find their original papers. In many cases, when buying pre-owned, only the watch is part of the sale.

Look for any branding or logos on the watch itself, both on the face and the back. Check for any identifying marks or numbers on the back of the watch, such as a serial number or model number. Search online for the watch's appearance or any markings, which may help you identify the manufacturer and model.

The most common fake Rolex models floating around are the Datejust, the Submariner, the GMT-Master II and the Daytona. Very old unpopular Rolex models are very unlikely to have been faked, so if you see a tiny 1940's Rolex co*cktail watch, it's probably real.

Moreover, one key indicator of authenticity is that the numbers stated on the tags, cards, and books of genuine products must match, whereas in counterfeit items, they are typically different. These simple checks can help you distinguish between real and counterfeit products with greater ease and confidence.

Can you check a watch serial number? ›

The serial number of your watch is engraved on the case at the 6 o'clock end between the lugs. You will need to remove the bracelet/strap to see it. The model reference is engraved in the same place at the 12 o'clock end.

What Are Authentic Watches? An authentic watch is undisputed in origin, and not a replica or copy. This means that in order for something to be authentic, it has to be 100% real. Authentic watches are genuine pieces from brands – think of the big players like Rolex, Tudor, Omega, Patek Philippe and more.

Make your purchase

Watches $2,000+ will automatically go through the authentication process once purchased at no cost to you. Watches $500-$2,000 are eligible for our Authenticity Guarantee service for $80.

Check Serial Numbers: Authentic vintage watches often have serial numbers engraved on the case, typically between the lugs. Research the watch's serial number to confirm its authenticity and origin. Examine the Dial and Hands: Inspect the dial and hands for any signs of wear, damage, or repainting.