Trader Joe’s is a unique player in the grocery industry. The private label retail chain is reputable for its fresh format and gourmet and organic food options. Not to mention, there’s truly nootherplace like it. Where else are you greeted by friendly employees in Hawaiian shirts who offer you free granola?
Many ofTrader Joe’sfood items are crowd favorites.Though, like most companies, the chain is facing unprecedented challenges as a result of theCOVID-19pandemic.
Competing stores are investing in online-shopping options to accommodatecustomersduring thehealth crisis. Trader Joe’s, on the other hand, does not sellproductsonline nor does it intend to invest in e-grocery. Moving forward, retaining customerswill not be an easy task as shoppers gravitate toward value-added items andmoreinexpensive alternatives.
Luckily,Trader Joe’s has an army of influencers tohelppromoteitsproducts.
Trader Joe’s cult-like following isn’t new. In fact, it wastrending last year.For a company that doesn’t provide coupons or rewards incentives, the dozens of independentinfluenceraccounts dedicated toitsproducts function as a magnet for traffic.
This fall, we’re seeing these influencers rave about pumpkin spice, harvest apple salad, pumpkin pancake mix and more. Their posts receive tons of engagement. User @traderjoeslist has 1.3M followers, @traderjoesobsessed has 381K, and @traderjoesfoodreviews has 192K. Not only are these accounts driving the need for seasonal items through photos and recipes,they’re meeting their target audience where they are.These influencer pages are doing the marketing legwork for Trader Joe’s, leaving them to focus on delivering quality products to customers.
If yourfirm is interested in influencer marketing to boost exposure, let’s get the conversation going.
