Top Douyin influencers 2023 | Statista (2024)

As of August 3, 2023, Yang Ge, also known as Crazy Xiaoyangge, was the most popular influencer on Douyin with 116 million fans. Half Past Six of Chen Xiang, a family-style situation comedy directed by Chen Xiang took the second spot with 69 million followers. The third place went to Ares Cheng and his wife Yan Zhen.

Douyin and TikTok

Douyin, literally meaning “shaking sounds” in Chinese, is the sister app of TikTok. Introduced by ByteDance in China in 2016, Douyin created a new digital phenomenon in the short videos space. In less than three years, the app had reached 250 million daily active users in the Chinese market. After Douyin’s success, ByteDance acquired the lip-sync app Musical.ly in 2017. The move has strategically migrated Musical.ly’s large teenage userbase in the United States and Europe to TikTok, bringing the latter to the top of global social media.

Douyin influencers and e-commerce

Douyin has also become an important platform for e-commerce and marketing. Li Jiaqi, who used to be the fifth most-followed influencer on Douyin, has been using the platform to promote various beauty products. The most successful Douyin livestreamers can generate over 200 billion yuan of sales revenue in a month. Luxury brands like Dior and Coach have also launched their marketing campaignson the short video app.

Top Douyin influencers 2023 | Statista (2024)

FAQs

Top Douyin influencers 2023 | Statista? ›

As of August 3, 2023, Yang Ge, also known as Crazy Xiaoyangge, was the most popular influencer on Douyin

Douyin
TikTok, whose mainland Chinese counterpart is Douyin (Chinese: 抖音; pinyin: Dǒuyīn), is a short-form video hosting service owned by ByteDance. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes. TikTok Pte. Ltd. Since their launches, TikTok and Douyin have gained global popularity.
https://en.wikipedia.org › wiki › TikTok
with 116 million fans. Half Past Six of Chen Xiang, a family-style situation comedy directed by Chen Xiang took the second spot with 69 million followers. The third place went to Ares Cheng and his wife Yan Zhen.

Who are the most popular Douyin creators? ›

Most-followed accounts on Douyin
RankUsernameRegion
1@rmrbxmtChina
2@cctvnewsChina
3@6182390China
4@andylau.9.27Hong Kong
8 more rows

Who is the most followed person on Douyin? ›

Some of them have the power to influence millions of people with a single post. As of August 4, 2023, Andy Lau, an actor and singer from Hong Kong, is the most followed celebrity on Douyin. His account had amassed about 75 million fans in China.

Who is the famous Douyin girl? ›

It is no surprise that the cheeky, adorable star Dear, also known as Dilraba Dilmurat, is the queen of Douyin. With more than a 150 million likes, Dear is undoubtedly the celebrity who boasts the most followers on the platform. The Uygur native rose to fame soon after she joined the platform.

What is popular on Douyin? ›

Glamping has emerged as one of the most talked-about topics in 2022, with 42.2% of Douyin users citing outdoor activities as a way to unwind. For example, the younger generation that is interested in fashion is accustomed to sharing their glamping attire and experiences on Douyin.

Who is the most followed Chinese influencers? ›

Top Instagram Influencers
#@UsernameCountry/Region
1DJ AMBER NA 藍星蕾 @amberna_officialChina
2Jay Chou 周杰倫 @jaychouChina
3Galaxy Fanfan @kriswuChina
4Javi Mascherano @mascherano14China
70 more rows

Is Douyin better than TikTok? ›

Douyin vs TikTok also differs in terms of popular content. The most popular on Douyin is definitely educational content, with videos helping to improve skills and grow personally, while on Tik Tok the most popular is narrating videos, which is a great opportunity for artists, singers, and music producers.

What is the Douyin limit in China? ›

In 2019, Douyin limited users in teenager mode to 40 minutes per day, accessible only between the hours of 6 a.m. and 10 p.m. Then, in 2021, it made the use of teenager mode mandatory for users under 14.

Who is most followed on Instagram in China? ›

Top Instagram Influencers
#@UsernameFollowers
1Jackson Wang @jacksonwang852g732.8M
2GOODLIFE @goodlife2.9M
3Jorge corzo @jorge_corzo787.6K
4Muhammad Risky @dj_izzky787.3K
68 more rows

Who are Douyin competitors in China? ›

  • Sina Weibo. Weibo is among the most popular Chinese social media apps, with more than 573 million monthly active users. ...
  • WeChat. ...
  • TikTok (aka Douyin) ...
  • Tencent QQ. ...
  • Baidu Tieba. ...
  • Tencent Video. ...
  • Zhihu. ...
  • Little Red Book.
Mar 27, 2023

Who is the number 1 actress in China? ›

Fan Bingbing (范冰冰)

She has topped Forbes China Celebrity List for four years in a row and was once the 4th highest-paid actress worldwide. To numerous Chinese fans, Fan Bingbing is a global fashion icon for her frequent appearances on the red carpet, at movie premieres, and fashion shows.

Who is the Chinese TikTok star? ›

Famous for his relatable content and over-the-top acting, Zhang Qingyang has become the first creator to reach 100 million followers on Douyin, China's version of TikTok.

What does Douyin mean in Chinese? ›

Douyin ( 抖音, meaning “shaking sound” in Chinese) is China's leading destination for short-video content. Released in 2016, the Douyin app has evolved into a super app that currently covers short and mid-video content, livestreaming, and e-commerce.

Can Americans use Douyin? ›

Unless you're in Mainland China, there is no way that you can find Douyin on your App Store or Play Store. For this reason, you need to go to Douyin's official website and get the installation files there.

What is the American version of Douyin? ›

Then in 2017, the privately-owned tech company bought a U.S.-based video startup and released TikTok as the overseas version of Douyin. It also bought the popular lip-syncing app musical.ly, and moved those users onto TikTok in 2018. The app's popularity has since gone global.

Is Douyin makeup Chinese or Korean? ›

For starters, Douyin makeup originated on the app by Chinese makeup influencers whereas Korean beauty is a more culturally encompassing style that's been around for ages. As one TikTok user explained in a video, there are subtle but key differences that separate the two looks.

Who is the creator of Douyin? ›

Zhang Yiming

Who is the founder of Douyin? ›

ByteDance Ltd.

AVIC Plaza is one of the office buildings of ByteDance in Beijing. Founded by Zhang Yiming, Liang Rubo and a team of others in 2012, ByteDance developed the video-sharing social networking services and apps TikTok and Chinese-specific counterpart Douyin.

Who is the owner of Douyin? ›

TikTok, whose mainland Chinese counterpart is Douyin (Chinese: 抖音; pinyin: Dǒuyīn), is a short-form video hosting service owned by ByteDance. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes.

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