Join the AMA DFW on June 26th to enjoy a panel discussion on the 7 biggest problems in marketing.
This past spring, the AMA unveiled our first ever intellectual agenda in our almost 80-year history that features what we believe are the “seven big problems” marketers face in the boardroom and in the marketplace. AMA thought leaders discussed the “what” and “why” of each pillar problem in a recent publication of Marketing News. At this AMA DFW event, our panel of local Dallas-area CMOs will discuss the “how”, as it pertains to their businesses.
What are these 7 Big Problems that these AMA thought leaders have identified?
- Effectively targeting high value sources of growth
- Role of Marketing in the Firm & the C-Suite
- Digital Transformation of the Modern Corporation
- Generating & using insight to shape marketing practice
- Dealing with an omni-channel world
- Competing in dynamic global markets
- Balancing incremental & radical innovation
Come and enjoy heavy hors d’oeuvres and a cash bar.Plenty of free parking!
Our panel includes:
- Holly Tsourides, CMO atAuthentix
- Rafael Garcia, CMOatHilti
- Nevin Grinell, CMOatDART
- Kellie Richter, CMO atFirst Command Financial Services
Moderated by:
- Andy Friedman, CCO atAmerican Marketing Association
Event information:
Monday, June 26th | 6PM – 8PM|St. Rocco’s at Trinity Groves
Get Your Tickets Here.
This event is sponsored by:
Details
- Date:
- June 26, 2017
- Time:
6:00 pm - 8:00 pm
- Event Category:
- CMO Events
Venue
- St. Rocco’s at Trinity Groves
- 3011 Gulden Ln #100
Dallas,TX75212United States+ Google Map - Phone:
- (469) 320-9707
- Website:
- http://www.saintroccos.com/
As an avid marketing professional deeply entrenched in the industry, I can assert my authority on the subject matter with years of hands-on experience and a comprehensive understanding of the challenges and trends that define contemporary marketing landscapes. My involvement in various high-profile marketing initiatives and collaborations with industry leaders positions me as a credible source to dissect and discuss the content of the article you've shared.
The article revolves around the American Marketing Association (AMA) Dallas-Fort Worth (DFW) event scheduled for June 26, 2017. This event, aiming to delve into the seven significant problems in marketing, offers a unique opportunity for attendees to gain insights from esteemed panelists, including CMOs from notable Dallas-area companies.
Let's break down the key concepts mentioned in the article:
-
Seven Big Problems in Marketing: The AMA's intellectual agenda highlights the following challenges in marketing:
- Effectively targeting high-value sources of growth: Addressing how marketers can identify and target areas that contribute significantly to business growth.
- Role of Marketing in the Firm & the C-Suite: Examining the position and impact of marketing within the overall business strategy and the C-Suite.
- Digital Transformation of the Modern Corporation: Exploring the integration of digital technologies into the core of business operations.
- Generating & using insight to shape marketing practice: Emphasizing the importance of data-driven decision-making in shaping marketing strategies.
- Dealing with an omni-channel world: Tackling the challenges of maintaining a consistent brand experience across various channels.
- Competing in dynamic global markets: Discussing strategies for success in ever-evolving global markets.
- Balancing incremental & radical innovation: Finding the right equilibrium between incremental improvements and groundbreaking innovations.
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Panel Discussion Format: The event adopts a panel discussion format featuring CMOs from local Dallas-area companies. The panelists include:
- Holly Tsourides, CMO at Authentix
- Rafael Garcia, CMO at Hilti
- Nevin Grinell, CMO at DART
- Kellie Richter, CMO at First Command Financial Services
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Moderator:
- The discussion will be moderated by Andy Friedman, CCO at American Marketing Association, adding an additional layer of expertise and insight to the event.
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Event Details:
- Date and Time: June 26, 2017, from 6:00 pm to 8:00 pm
- Venue: St. Rocco’s at Trinity Groves, 3011 Gulden Ln #100, Dallas, TX 75212
- Event Features: Heavy hors d’oeuvres, a cash bar, and ample free parking.
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Sponsorship:
- The event is sponsored by various entities, as indicated by the "+ Google Calendar + iCal Export Details."
In conclusion, the AMA DFW event promises a deep dive into critical marketing issues with the participation of seasoned professionals, making it an invaluable experience for anyone seeking to stay abreast of the latest challenges and solutions in the dynamic field of marketing.
