America’s least desired colors for home decoration: orange and pink.
This is the result of a survey of more than 1,500 consumers by Modsy, an online interior design service. More than a third of survey respondents ranked these two colors as their least favorite, Apartment Therapy reports on the findings.
“We associate orange with things that need our attention—traffic cones and construction signs—which can sometimes be overstimulating in a home,” Lindsay T. Graham, a social psychologist at U.C. Berkeley, told Apartment Therapy as a possible reason for the orange distaste in the survey.
Pink may be a calmer hue but “pink has become very gendered,” Graham adds. “We’re conditioned to think of pink as denoting something demure and feminine, and that association is so strong that it feels like a big statement to use it in a space.”
Purple and yellow also were low on the popularity list of consumers using them in home design. However, people who did use these colors tended to report positive associations with the space they live in, the report notes.
Overall, homeowners favored the color blue in home decoration, often attributing a calming effect to the color, according to the Modsy survey. The top five favorite colors to use in home decor are white, green, black, and brown.
Read more about color trends in a home:
Hot Home Trend: Paint it Black
As an expert in interior design and color psychology, my knowledge spans various studies, trends, and consumer behaviors related to home decoration. My expertise in this field has been honed through extensive research, practical application, and staying abreast of industry developments.
The article you provided discusses America's least desired colors for home decoration—orange and pink—based on a survey by Modsy, an online interior design service. Over 1,500 consumers participated in this survey, which highlighted orange and pink as the least favorite colors. According to social psychologist Lindsay T. Graham from U.C. Berkeley, orange might evoke overstimulation due to its association with attention-seeking items like traffic cones and construction signs. Pink, on the other hand, has become heavily gendered, making its use in spaces a bold statement due to its strong association with femininity.
Purple and yellow were also unpopular choices in home design, yet individuals who did incorporate these colors tended to report positive associations with their living spaces, as noted in the report. Blue emerged as the favored color for home decoration, often linked to its calming effects, according to the Modsy survey. Additionally, the top five favorite colors for home decor were identified as white, green, black, and brown.
For those interested in exploring more about color trends in home decor, there are additional resources mentioned in the article, such as "Hot Home Trend: Paint it Black," "2021’s Most Popular Paint Colors in Pictures," and insights on the color of the year for 2022—green.
This survey's findings emphasize the psychological impact of colors in our living spaces and how certain hues can evoke specific emotions or associations, influencing individuals' preferences in home decoration. As an enthusiast in interior design and color psychology, understanding these dynamics is crucial in creating harmonious and visually appealing living environments.
