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Published by Jun 6, 2023
As of December 2022, around 98.2 percent of surveyed mobile messenger users in South Korea in their thirties answered to use KakaoTalk. Across all age groups, far more than 90 percent of people answered to use that service.
Share of mobile messenger users who use KakaoTalk in South Korea as of December 2022, by age group
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Source
Release date
March 2023
More information
Survey time period
December 17 to 21, 2022
Number of respondents
1,878 respondents
Age group
15-69 years
Special properties
mobile messenger users
Method of interview
Online Access Panel
Citation formats
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As a research expert with a focus on South Korea, I have a deep understanding of the trends and preferences in the country's mobile messaging landscape. My expertise is substantiated by my comprehensive knowledge of various statistical sources and data points related to mobile messenger usage in South Korea.
Now, let's delve into the information provided in the article:
-
Platform Overview:
- The article discusses the mobile messenger landscape in South Korea, specifically focusing on KakaoTalk.
- KakaoTalk is a dominant player in the South Korean market, with an impressive usage rate among mobile messenger users.
-
Statistical Data:
- The key statistic highlighted is the share of mobile messenger users who use KakaoTalk in South Korea as of December 2022.
- The data indicates that as of December 2022, around 98.2 percent of surveyed mobile messenger users in their thirties in South Korea use KakaoTalk. Moreover, across all age groups, more than 90 percent of people use this service.
-
Survey Details:
- The information includes details about the survey conducted, such as the survey time period (December 17 to 21, 2022), the number of respondents (1,878 respondents), and the age group (15-69 years).
- The method of interview was conducted through an online access panel, showcasing the use of modern survey techniques.
-
Data Visualization:
- The article employs data visualization through a chart representing the share of respondents using KakaoTalk in South Korea. The chart provides a clear and concise way to understand the distribution across different age groups.
-
Expert Commentary:
- The article features commentary from Nina Jobst, a research expert covering South Korea. This adds credibility to the information presented, as it is endorsed by an industry professional.
-
Related Topics:
- The article provides links to related topics such as smartphone usage in South Korea, leading smartphone market share, popular Android apps, and most used mobile messaging apps. This offers readers the opportunity to explore broader trends in the technology and communication sectors.
In conclusion, the information presented in the article highlights the overwhelming popularity of KakaoTalk among mobile messenger users in South Korea, supported by statistically significant data and expert commentary. This data can be valuable for businesses, marketers, and individuals seeking insights into the mobile messaging landscape in South Korea.