Should You Shop at Trader Joe's or Aldi? We Find Out Which Is Cheaper (2024)

Should You Shop at Trader Joe's or Aldi? We Find Out Which Is Cheaper (1) Why You Can Trust CNET

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Let's compare the price of 40 common groceries to see which fan-favorite supermarket is more affordable.

Should You Shop at Trader Joe's or Aldi? We Find Out Which Is Cheaper (2)

Pamela is a freelance food and travel writer based in Astoria, Queens. While she writes about most things edible and potable (and accessories dedicated to those topics,) her real areas of expertise are cheese, chocolate, cooking and wine. She's a culinary school grad, certified sommelier, former bartender and fine dining captain with 10 years in the industry. When not sitting at the keys, she leads in-home cheese classes, wine tastings and co*cktail demonstrations.

Expertise Wine, cheese, chocolate, cooking.

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Pamela Vachon

5 min read

Trader Joe's and Aldi

are two of the most beloved supermarkets. With their cheap prices, unique items that you typically can't find elsewhere and a distinct let's-not-take-ourselves-too-seriously vibe, these budget grocery stores consistently rank among the most popular in the US. (See this recent YouGov poll in which they place No. 1 and No. 2.) Since these two fan-favorite grocers are close in popularity, you may be wondering, are they close in price, too?

Previously, we comparedTrader Joe's and a conventional grocery store, and the data was clear: Trader Joe's was the cheaper option by about 33%. So how does Trader Joe's stack up against the other discount retailer, Aldi? Can shopping at Aldi save you money versus Trader Joe's? We're about to find out.

Before we dive in, note that while Aldi and Trader Joe's operate independently and with slightly different approaches, they've both been owned by the Albrecht family since 1979. (Hustle recognizes hustle.)

Looking for even more ways to cut costs at the supermarket? We found the cheapest grocery delivery service for 2023 and did more math to see how much you can save buying in bulk at Costco for a year.

Best Meal Kit Delivery Services for 2023 See at Cnet

How I compared prices for Trader Joe's and Aldi

Should You Shop at Trader Joe's or Aldi? We Find Out Which Is Cheaper (6)

To calculate the price difference between Trader Joe's and Aldi, I first generated a list of about 40 basic grocery items representing a wide range of price points from nearly all food departments -- from fresh produce to pantry goods to frozen items. While both retailers also carry bath, body and cleaning supplies, my primary interest was the cost of food, so those departments were left out of my analysis.

I sourced item prices in person from Trader Joe's and Aldi stores in the greater New York City area in early February. I looked for equivalent products both in terms of quality and portion size, and I made a note if one store offered a larger size. The prices were not scaled accordingly, however, since I wanted the total to reflect what you might actually find on your grocery receipts.

Trader Joe's vs. Aldi

ProductTJsAldi
Baby spinach, 6 oz.^ $1.99$1.79
Fresh herbs (variety), 1 oz.* $1.69$0.85
Head of cauliflower, each $2.99$3.29
Red bell pepper, each^ $1.29$2.69
Banana, each $0.19$0.27
Beefsteak tomato, each^ $1.29$2.89
Italian extra virgin olive oil, 33.8 oz.* $5.99$8.29
Honey O's, 13.5 oz. $2.29$1.59
Organic unsweetened soy beverage, 32 oz. $1.99$2.19
Classic potato chips, 10 oz.* $2.49$1.99
Tortilla chips, 10 oz.^ $2.49$2.29
Roasted red pepper hummus, 10 oz. $3.49$2.45
Shredded mild cheddar cheese, 12 oz.* $3.49$3.79
Cream cheese, 8 oz. $1.69$1.59
Sliced muenster cheese, 12 oz.* $4.49$1.99
Greek nonfat yogurt, 32 oz. $5.49$3.69
Organic 2% milk, half gallon $3.79$3.79
Unsweetened applesauce, 24 oz. $1.99$1.95
Creamy salted peanut butter, 16 oz.^ $2.29$1.79
Whole bean coffee, 14 oz.* $4.99$4.89
Whole roasted and salted cashews, 16 oz. $7.99$12.79
Organic low sodium chicken broth, 32 oz. $1.99$1.89
Garbanzo beans, 15 oz. $0.89$0.79
Black beans, 15 oz. $0.89$0.86
Dijon mustard, 12.3 oz. $1.99$1.09
Grade A 100% maple syrup, 8 oz. $4.49$7.09
Spaghetti, 16 oz. $0.99$1.39
Unbleached all-purpose flour, 5lbs $2.99$2.19
Frozen peas, 16 oz.* $1.59$0.85
Frozen pepperoni pizza, 15.5 oz. $5.99$3.59
Multigrain waffles, 11 oz.^ $2.49$1.99
Large brown eggs, 1 dozen $3.29$3.29
Cheese tortellini, 10 oz.* $2.49$1.85
15% lean ground beef, 16 oz. $5.99$4.29
Fresh Atlantic salmon, 16 oz. $9.99$9.99
Ground turkey, 16 oz.^ $3.99$5.19
All natural whole chicken, per pound $3.99$1.99
Plain bagels, 6 count, 18 oz. $1.99$1.99
English muffins, 6 count, 12 oz. $1.99$1.39
Flour tortillas, 8 count, 15.5 oz. $2.99$1.95
French vanilla ice cream, half gallon $6.49$5.99



Total $131.89$126.50
*indicates that Trader Joe's item was of a larger size

^indicates that Aldi item was of a larger size

Verdict: Aldi and Trader Joe's cost about the same

The grand totals for the list of more than 40 items from each store came within about $5 of each other -- a difference of less than 4% between stores (compare that to the almost 35% difference I calculated betweenTrader Joe's and a conventional retailer). Aldi did have a slight advantage in overall prices, coming in around $127 for the full list compared to Trader Joe's $132. That being said, if you have to choose between Aldi or Trader Joe's, it should really come down to which store is more convenient or closer to where you live.

Where you'll find the biggest savings at Aldi and Trader Joe's

Should You Shop at Trader Joe's or Aldi? We Find Out Which Is Cheaper (7)

Despite having similar prices, there are some takeaways in terms of which store has better deals on specific items. Also, depending on your shopping needs, you might find one store more consistently priced than the other.

Trader Joe's and Aldi were fairly aligned with respect to most pantry and meat products, and the winner of the lowest price seesawed from item to item. The big exception is that Trader Joe's seems untouchable when it comes to discount prices on coffee, oils and nuts. (Who exactly is Joe trading with? The devil?)

For dairy, I give Aldi the overall advantage, with equal or lower prices on nearly every item in that category. While Trader Joe's does have some favorable prices for "fancy" cheese, TJ's can't seem to make a better deal on everyday shreds and slices. (Cheese was the category where Trader Joe's lost out to Stop & Shop.) Aldi was also at an advantage for produce items that were priced individually, though its produce department is significantly smaller than TJ's. Plus, certain items such as beefsteak tomatoes and bell peppers were only available at Aldi's in two- or three-packs, bringing the overall cost of goods in that department up due to the larger size.

How do Trader Joe's and Aldi keep prices so low?

Should You Shop at Trader Joe's or Aldi? We Find Out Which Is Cheaper (8)

Turns out that there's more to the "trader" element of Trader Joe's than a catchy name.According to the Trader Joe's website, the grocer deals directly with manufacturers and growers instead of with brokers and distributors, which is the norm for most American grocery chains. Cutting out that middle tier is part of the reason TJ's is able to offer products at such consistently low prices. But Trader Joe's isn't the only, nor the first, company to operate that way.

Aldi, a grocery retailer based in Germany that slightly predates Trader Joe's, has stores across Europe and the US. The chain works directly with producers, using over 50 different "brand" labels that are essentially Aldi store brands, such as Baker's Corner, Dakota's Pride and Kirkwood, among many others. (Kirkwood sounds similar to bulk retailer Costco's proprietary Kirkland brand, but Aldi predates Costco by a couple of decades.) Aldi carries a few name-brand products, as does Trader Joe's, but those represent less than 10% of either store's offerings. Keeping a limited number of Stock Keeping Units, or SKUs used for inventory management, is one way both companies are able to pass savings along to customers.

Aldi also operates as more of a low-overhead retailer than Trader Joe's, with a feel similar to Costco or other discount bulk stores. There are few bells and whistles to Aldi's aisles, and the vibe is more perfunctory and spare, with items stacked on shelves in their shipping boxes, which results in less labor required to restock. You won't find hand-drawn signs to indicate Aldi prices, nor will you find a plethora of helpful staff or free samples like you would at TJ's.

Though this battle of the bargain retailers didn't turn up a clear winner between Trader Joe's and Aldi, if you live someplace where you can choose either store, the winner is you.

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Should You Shop at Trader Joe's or Aldi? We Find Out Which Is Cheaper (2024)

FAQs

What is the difference between Aldi and Trader Joe? ›

Trader Joe's and Aldi were fairly aligned with respect to most pantry and meat products, and the winner of the lowest price seesawed from item to item. The big exception is that Trader Joe's seems untouchable when it comes to discount prices on coffee, oils and nuts.

Are Aldi and Trader Joes similar? ›

The one big thing Trader Joe's and Aldi have in common

They both provide shoppers with exclusive products, sure, but that's probably not so unexpected to those that shop there. Apart from the unique products on the shelves, the two stores also share another quality. They've both owned by the same people.

Is Trader Joe's considered cheap or expensive? ›

That is: Trader Joe's more or less only sells products under its own brand name, with few exceptions. Trader Joe's is definitely cheaper than the average grocery store, but you might have to wait in a longer checkout line to take advantage of them.

Is Aldi supposed to be cheap? ›

Why is Aldi so cheap? At most supermarkets, you'll find tons of name-brand items, but at Aldi, a whopping 90% of the products are private label. By avoiding brand names, Aldi can skip going through another company and offer you cheaper prices.

Why is Trader Joe's so special? ›

At Trader Joe's, you won't find a lot of branded items. Instead, you'll discover a store full of unique and interesting products, along with everyday basics, in the Trader Joe's label. Our buyers travel the world searching for products we think are exceptional and will find a following among our customers.

Are the owners of Aldi's and Trader Joe's Brothers? ›

A popular misconception about Aldi U.S. BB #:116756 is that it's a sibling company, or at least a cousin, to Trader Joe's BB #:162286. It is not. While the two chains have some similarities, with both following a low-price, private-label-dependent strategy, they are independently owned and operated.

Who is Trader Joe's main competitor? ›

Trader Joe's's alternatives and competitors. See how Trader Joe's compares to similar products. Trader Joe's's top competitors include Tres Lecheria, Thrive Market, and Whole Foods Market.

Which Aldi owns Trader Joe's? ›

Both Aldi Nord (owner of Trader Joe's) and Aldi Süd (as Aldi) also operate in the United States with 1,600 stores between them as of 2017, and the U.S. is the only country to have both Aldi companies operating outside of Germany.

Is Aldi cheaper than Walmart? ›

Aldi is a Germany-based discount retailer with close to 2,000 store locations in 36 states. Aldi claims its prices are 50% less than traditional supermarkets. Independent research in markets like Houston and Chicago revealed that Aldi's prices are around 15% cheaper than Walmart.

Do you pay for bags at Trader Joe's? ›

Bring your own bag

Since many of Trader Joe's products are budget-friendly to begin with, $25 off may put a sizeable dent in your grocery bill.

Is meat more expensive at Trader Joe's? ›

For produce, Trader Joe's prices were 18 percent lower than the average prices at all surveyed stores. For meat, Trader Joe's prices were about 16 percent lower than average.

Is meat at Trader Joes expensive? ›

In general, meat at Trader Joe's can be a bit more expensive than competitors. But in many cases, the California-based grocery chain offers higher-quality options, such as organic and grass-fed meats.

What is the disadvantage of Aldi? ›

Lack of brand variety: Due to its emphasis on private label products, Aldi may not always have the range of popular brands that some customers prefer. This can result in consumers shopping elsewhere to access their favorite brands.

What is the weakness of Aldi? ›

Weaknesses of Aldi

Aldi faces positioning problems. For instance, many customers see it as a store for cheap and low-quality products. Aldi's emphasis on low-cost private label items could turn off some customers who prefer branded items.

Why do people like shopping at Aldi? ›

Aldi is barebones

Shopping at Aldi is a no-frills experience, but that cuts down on costs, which is ultimately to the customers' benefit. You might not even see shelves in some aisles. Instead, items are displayed in the boxes they were shipped in.

What are Trader Joe's weaknesses? ›

Weaknesses. Limited store presence: While Trader Joe's operates over 500 stores in the United States, its store count is relatively low compared to other major grocery chains. This limited presence can restrict the company's reach and make it difficult for some customers to access its stores.

Who are the customers of Trader Joe's? ›

Trader Joe's average customer is a married person in an urban area who is 25 to 44 years old, earning $80,000.

Why are Trader Joes cashiers so nice? ›

So what is the reason Trader Joe's employees are so nice? The answer seems to be that the company treats its employees well, and so employees want to return the favor to the customers. Lucky us. NBC News reports that customers are likely to save as much as 20 percent on groceries.

Why do they ring the bell at Trader Joe's? ›

Sometimes during your TJ's visit, you'll hear the bells ringing — either once, twice, or three times. The bells act as a "Trader Joe's Morse code," according to the store. There isn't a PA system in place, so the bell is the way the team members communicate with one another across the large space.

What day does Trader Joe's restock? ›

Experienced customers will share that the days to shop at TJ's are Monday, Tuesday, and Wednesday. All fresh fruits and vegetables arrive every morning and are restocked every day. The most popular items, which often include some non-refrigerated foods, are often gone by mid-afternoon.

Does China own Trader Joe's? ›

Trader Joe's is owned by German billionaires Karl and Theo Albrecht, who also own the Aldi food chain. The change apparently does not affect products containing multiple ingredients, of which some may be from China.

What are Trader Joe's workers called? ›

Crew. As a member of the Crew, you do a little of everything—and handle a lot. So does everyone along with you. From running the register, to stocking shelves, to creating a beautiful display; all while making sure that every customer has a fun, friendly and informative shopping experience.

Why is Trader Joe's so expensive? ›

However, Trader Joe's sells a higher quality of produce all-round over Aldi, which is partially why it tends to be more expensive. Their non-perishable and packaged products are generally more expensive than Aldi's, though as above, the difference in prices is negligible.

What is the competitive advantage of Trader Joe's? ›

They Provide a Seamless In-Store Experience

Beyond the friendly staff, the in-store experience has been optimized with the customer in mind. For example, a typical supermarket has 40 to 50,000 SKUs (stock-keeping units). A Trader Joe's store typically has about 4,000, so only about 10% of the total number of products.

What is the story behind Aldi and Trader Joe's? ›

Aldi Nord purchased like-minded, low-cost grocery chain Trader Joe's in 1979 as a way of entering the American market where Aldi Süd had already established itself a few years earlier when it opened its first store in Iowa (per CNBC).

What is Trader Joe's sister company? ›

In the U.S., Trader Joe's has been owned by Aldi Nord since the late 1970s, while ALDI stores in the U.S. launched under the ownership of Aldi Süd in the mid-70s.

Does Aldi have healthier food? ›

That's why ALDI has everything you need to stay on track, from heart healthy breakfast options to fresh, organic dinner items. We offer a wide variety of fresh produce, gluten free products, high-protein snacks and low carb options to fit every lifestyle at a great price.

Is Aldi meat better than Walmart? ›

Aldi won in every single produce matchup. Aldi beat Walmart on chicken breasts and ground beef by about 40%. Aldi won in almost every miscellaneous category—except diapers, where they tied. Walmart stands out in pantry items, with their chicken broth and gluten-free bread coming in at least 30% cheaper than Aldi.

Is Aldi or Costco cheaper? ›

Which is cheaper? In general, Aldi's prices for its private label brands are slightly lower on produce, meat, and dairy products than Costco. However, for brand name products, Costco typically offers the better price. Aldi is typically known for having some of the lowest prices on meat around -- especially ground beef!

Is Aldi cheaper than Dollar General? ›

Aldi was the least expensive grocery store and Dollar General turned out to be the most expensive. Nutritionist Dr. Jessica Soldavini explains that shoppers can still choose healthy items despite out-of-control inflation.

What are Trader Joe's mystery bags? ›

Trader Joe's also offers a line of “mystery bags” around the holiday season — purchase a sealed cardboard envelope containing three bags and see what states you get!

What can I do with old Trader Joe's bags? ›

10 Ideas for recycling Trader Joe's washable paper bags
  1. Washable paper wine bag.
  2. Line your trash can.
  3. Use as a recycling container.
  4. Create placemats.
  5. Use them to get rid of wax stains.
  6. Make a planter pot cover.
  7. Wrap up a bouquet.
  8. Fireplace sachets.
Apr 3, 2023

Does Aldi cashiers bag your groceries? ›

Customers do not need to bring their own bags to shop at ALDI. However, we ask people to bring their own reusable grocery bags or buy a few of ours at checkout. This saves money by avoiding the cost of the bag and it cuts down on waste to help the environment.

How much is a gallon of milk at Trader Joe's? ›

Trader Joe's: $3.59/gallon.

Where does Trader Joe's get their chicken? ›

Trader Joe's Organic Chicken Breasts come from chickens raised specifically for us primarily on family farms, under the strict USDA guidelines for Organic Certification.

Is Trader Joe's healthier than normal grocery stores? ›

2 | Don't assume it's a health food store

Because Trader Joe's offers a wide selection of healthy items it's easy to assume that it's a health food store. It's not. They do a great job of offering a wide variety of food, from healthy, minimally processed choices to super-processed junk food.

Is Trader Joe's meat quality good? ›

Is Trader Joe's Meat Quality Good? Trader Joe's meat has adequate quality compared to other meats in different grocery stores. The meat quality standards here require no artificial ingredients, preservatives, genetically modified organisms (GMOs), MSG, antibiotics, or artificial growth hormones.

What is the cheapest meat at the grocery store? ›

Contents
  • Whole Chicken.
  • Chicken Leg Quarters.
  • Chicken Thighs.
  • Chicken Drumsticks.
  • Pork Shoulder and Pork Butt.
  • Ham.
  • Ground beef.
  • Beef Chuck Roast.
Feb 25, 2021

How much does Trader Joe's beef and Broccoli cost? ›

How much is beef and broccoli at Trader Joe's? Trader Joe's beef and broccoli price is $6.99. Pricing may vary by store location. This may seem like a lot for a freezer meal, but it likely costs less than getting Chinese take-out.

Is Aldi owned by the same people as Trader Joe's? ›

In fact, Aldi and Trader Joe's are both completely independently owned and operated. Aldi originated in the early 1900s as a solo standing German grocery store. Trader Joe's, on the other hand, was launched in the late 1970s in the United States.

What does Aldi mean in German? ›

In 1962, they introduced the name Aldi—short for Albrecht-Diskont, which translates into English as "Albrecht Discount".

Which came first Aldi or Trader Joe's? ›

Both companies would open stores in the United States, with Karl's Aldi Süd beginning American operations in 1976 and dropping the Süd, and Theo's Aldi Nord starting a few years later in 1979 as Trader Joe's, named after founder Joe Coulombe (it's still owned by a German family trust established by Theo Albrecht).

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