FAQs
Because after all, it's not what Truly you drink... it's who you drink it with.
Are hard seltzer sales declining? ›
Beverage companies are off to a rocky start in 2023, as Wall Street turns weary of falling hard seltzer sales. In a note to clients, analysts at Evercore ISI found traditional hard seltzer sales dropped 10.4% over the last four weeks, with sales of Boston Beer Company's (SAM) Truly down 19.5% alone.
What is the most profitable seltzer? ›
High Noon was the best selling spirits centric hard seltzer brand in the United States in 2021. In that year, the brand had sales totaling 70.8 million U.S. dollars. Monaco, the next best selling brands, had sales of about 9.3 million dollars in the same year.
Why is hard seltzer declining? ›
Along with the shifting interest of consumers, some companies have simply decided to minimize their involvement in hard seltzer or leave the category altogether, prompting category declines in the millions of cases.
What is White Claw motto? ›
White Claw, with the tagline “Made Pure,” is named after the term for a breaking wave and is marketed more like a premium sparkling water than a beer.
What age group drinks the most hard seltzer? ›
A greater percentage of hard cider, beer seltzers, and spirits seltzers were consumed by those between the age of 21 and 34 than the other age groups.
Why are hard seltzers so popular right now? ›
Over the past three years, hard seltzer has been as close to a sure thing as anything else in American life. Sales of the beverages first took off during the White Claw Summer of 2019, but greatly benefited from the early pandemic, when bored people looked for novelty on the shelves at grocery stores.
Who is the target audience for hard seltzer? ›
Regarding demographics, US millennials are by far the biggest consumers of the product. Hard seltzer's popularity amongst millennials is evidence of the beverage's ability to carve out its own identity.
What is the new hard seltzer 2023? ›
Dubbed the Cantina Margarita and launched in Texas in February 2023, Canteen's new hard seltzer is available in three flavors — original, strawberry, and mango. Each 12-oz can contains only 110 calories, 1 gram of sugar, and 1 gram net carbs and is brewed at 6% alc/vol, higher than big brand hard seltzers.
Is hard seltzer cheaper to produce than beer? ›
Pro #3: Inexpensive ingredients and fast production
The ingredients of a basic hard seltzer are far less expensive than those of a craft beer.
Benefits of Choosing Hard Seltzer
It tends to have fewer calories and less sugar than mixed drinks, beer, or hard cider. Most hard seltzers have about 100 calories and 2 grams of carbohydrates in a 12-ounce can. In contrast, a beer of about the same size has about 150 calories and 15 to 30 grams of carbohydrates.
What is the future of hard seltzers? ›
To illustrate the point, IWSR expects the hard seltzer category to grow by over +70% in the US market during 2021. At first glance, this might appear to represent a rapid deceleration versus 2020's growth rate of +130% – but percentage rises can disguise the scale of absolute volume increases.
Is the seltzer market growing? ›
NEWARK, Del, April 19, 2023 (GLOBE NEWSWIRE) -- The hard seltzer market is growing at an unprecedented pace and is expected to reach a valuation of US$ 76.87 billion by 2033, with a projected CAGR of 16.46% between 2023 and 2033.
Why is everyone drinking hard seltzer? ›
“Consumers are looking to have a healthier lifestyle without compromising on socialising. Alcoholic sparkling water offers a refreshing drink with low calories, low or no sugar, a fruity taste and the same alcohol content of a typical beer without the bitterness or bloatiness.”
Who drinks the most White Claw? ›
Data says Ohioans love White Claw more than any US state
In fact, the Buckeye state loves White Claw hard seltzers more than any other U.S. state.
Why is White Claw so addictive? ›
Another reason why you could be addicted quicker to White Claw is the taste. Many people prefer White Claw compared to beer or other hard liquors because it tastes better, White Claw comes in several fruity flavors that are much easier to drink.
Who is White Claw popular with? ›
And according to Nielsen data, White Claw accounts for more than half of seltzer sales. Women love it. Even frat boys and the bro-iest of men love it.
What is a White Claw symbol? ›
We're inspired by the power, purity, and potential of ocean waves. It's no accident our logo is three dynamic crests converging, a legendary “White Claw” wave. It's a powerful reminder and pretty gnarly challenge to ourselves to live up to nature's high standards in everything we do.
Why do Americans drink White Claw? ›
The Claw craze comes as young Americans seek healthier, lower-alcohol lifestyles. A 12-oz can of White Claw contains 100 calories and 2 grams of carbs – by comparison a Heineken has 142 calories and 11g of carbs. It is 5% alcohol, lower than the average of 12% for wine and average of 37% for liquor.
What does White Claw mean in slang? ›
What is White Clawing? This trend refers to dating someone exclusively for their dazzling good looks — even if you find them to be dull AF. It's named after the popular spiked seltzer brand, which many might agree seems enticing on the surface, but actually tastes pretty bland and flavorless once you start sipping it.
The short answer is no. Hard seltzer, like other alcohol, is not a good source of nutrients and has empty calories. Alcohol — even in small amounts — can increase your risk of certain cancers and other health problems.
What are the alcohol trends for 2023? ›
Ranch water, paloma, and the evergreen margarita will be some of the top growing flavors, added Lammert. While overall premiumization trends are moving drinkers to spirits-based canned co*cktails, those RTD brands are also doing a better job at appealing to a broader base of consumers, according to Williams.
What is the shelf life of hard seltzer? ›
Generally, White Claw® Hard Seltzer is best enjoyed up to a year after it's been produced. The batch code, found on the bottom of cans, can help you identify the production date.
Are seltzers healthier than hard liquor? ›
Hard seltzers can be a healthier option than high-calorie, hard-liquor concoctions. Calorie counts are determined by alcohol content, and many hard seltzers have less alcohol and lower calories.
Why is hard seltzer so expensive? ›
There are other factors that contribute to the high price as well, including the price of ingredients being used — it costs more to brew and then distill in order to make vodka than it does to just brew to produce an alcoholic malt. Where the beverages are sold also contributes a bit to the price.
What was the first hard seltzer brand? ›
The first real hard seltzer brand was made in 1993 by Coors when they introduced Zima, which is no longer in production today.
What is the big deal about hard seltzer? ›
It contains less calories and carbs than beer or spirits, and has a higher water content. Most also only use 'natural flavourings,' contributing to their health-forward appeal. Of course, it's still not as good for you as not drinking altogether.
What is the positioning of hard seltzer? ›
Hard seltzers are alcoholic sparkling water drinks, with a hint of flavour and relatively few calories, and are positioned as a healthier, more natural alternative to other ready-to-drink options.
What is the most popular brand of seltzer? ›
Largest Sparkling Water Brands Research Summary
The largest sparkling water brand in the world is San Pellegrino, with $981.13 million in sales and a market share of 4.9%. As of 2021, the global sparkling water industry has a market size of $33.43 billion.
When did the hard seltzer craze start? ›
The more modern renditions of Hard seltzers started with Nick Shields developing the 'Spiked Seltzer' branding style, in Westport, Connecticut, brewing the first commercial batches in November 2013. The Hard Seltzers that we are familiar with now did not rise to popularity until almost 3 decades later in 2018.
Coca-Cola's approach in alcohol focuses on three segments of flavored alcohol beverages, or FABs. All are ready-to-drink: Hard seltzers (Topo Chico Hard Seltzer, Topo Chico Ranch Water Hard Seltzer, Topo Chico Margarita Hard Seltzer)
Why was New York seltzer discontinued? ›
Fans also remember that the soda was unceremoniously discontinued in the early 1990s, when its original owners decided to pursue another calling.
What is the market size for hard seltzer? ›
Global Hard Seltzer Market Insights
Global Hard Seltzer Market size was valued at USD 8.95 billion in 2021 and is poised to grow from USD 11 billion in 2022 to USD 70.36 billion by 2030, growing at a CAGR of 22.9% in the forecast period (2023-2030).
Is the hard seltzer industry unlikely to fizzle out? ›
A key takeaway from this is that the hard seltzer industry is unlikely to fizzle out in the upcoming years. Although appearing as a summertime drink, the hard seltzer market tends to remain dynamic and resilient all year round in 2022.
Is Mountain Dew making a hard seltzer? ›
Livewire Hard Dew
The newest flavor, as of 2023, is Hard Mountain Dew's Livewire, an orange citrus flavor. Served in 24oz single serving cans, this tiger of a beverage is going to hit you with a burst of flavor from the get go.
How many seltzers equal a shot? ›
A 12-ounce can of White Claws contains 5% ABV, while a 1.5-ounce shot of vodka contains 40% ABV. Therefore, it takes 8 White Claws to equal the alcohol content of one shot of vodka.
Who is the leader of hard seltzer? ›
Mark Phillips, Head of Beer and Hard Seltzer Diageo North America.
Do seltzers outsell beer? ›
“Hard seltzers have disrupted the U.S. on-premise (bars and restaurants) space so dramatically that weekly sales now surpass those of the entire pale ale beer category,” Nielsen says in a statement. And brewers have more reasons than that to worry.
Does hard seltzer outsell beer? ›
In 2015, the hard seltzer market was a $3 million business. In 2018 it had jumped to over $550 million. By the end of 2019, White Claw alone estimated sales of over $1.5 billion, and the category was even outselling craft beers.
Is hard seltzer replacing beer? ›
In the United States, Hard Seltzers have replaced beer and wine as the preferred beverage choice for many consumers. Furthermore, the wide range of flavors available in Hard Seltzers has made it a popular choice for those looking to experiment with various tastes.
Bottled water is the fastest-growing segment of the beverage industry. It is expected to grow at an annual compound rate of 7.4% between 2021-2026, much faster than the 1.7% CAGR the beverage industry is expected to experience over the same period.
Why is seltzer water out of stock? ›
Compounded with record-breaking demand is the lack of materials sparkling water brands rely on. Like 2021, the importation of glass bottles continues to lag. Ports are struggling with backlogs of shipments, and raw materials required to make glass, like silicon, have been in short supply for more than a year.
Is hard seltzer declining? ›
Beverage companies are off to a rocky start in 2023, as Wall Street turns weary of falling hard seltzer sales. In a note to clients, analysts at Evercore ISI found traditional hard seltzer sales dropped 10.4% over the last four weeks, with sales of Boston Beer Company's (SAM) Truly down 19.5% alone.
Is hard seltzer healthier than soda? ›
Carbonated water is a healthier alternative to soda, juice or sports drinks like Gatorade. Hard seltzers tend to have fewer calories than beer.
Why don't people like seltzer? ›
Some people may dislike the taste of carbonated water because it can be perceived as having a "bitter" or "tangy" taste. Sparkling water is an acquired taste like a lot of beverages.
What is Polar seltzer slogan? ›
Tiny Bubbles
Our sparkle sets us apart.
Why do hard seltzers say beer? ›
Both beer and hard seltzer are brewed and fermented from a sugar source that when paired with yeast creates alcohol. This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage”, rather than into a pre-mix category.
What is the song on the truly margarita commercial? ›
Truly Margarita Style Hard Seltzer TV Spot, 'For the Flavor' Song by bbno$ - iSpot.tv.
What is Bud Light seltzer slogan? ›
By launching its new advertising campaign, Bud Light Seltzer hopes to stand out in a crowded market and set itself apart from Bud Light beer products. The slogan “100% Hard Seltzer, 0% Beer” tries to draw attention to the fruity flavor characteristic and distinctive carbonation of seltzer.
What does seltzer stand for? ›
It gets its name from the German Selterser wasser, which means water from natural mineral springs near the village of Selters. Seltzer became more of a generic term for fizzy water as its popularity spread around Europe and North America.
7, 1934, he put pen to paper and wrote out his recipe for a new Orange Dry sparkling fruit drink. The term dry meant non-alcoholic, much like a “dry” town is one that does not serve alcohol.
Who sings the song on the vizzy hard seltzer commercial? ›
Vizzy Hard Seltzer TV Spot, 'Step Up' Song by Kungs - iSpot.tv.
What alcohol is in truly seltzer? ›
Truly Hard Seltzer is a clean, crisp and refreshing hard seltzer with a hint of real fruit juice from concentrate, natural fruit flavors, and just 100 calories, 1g sugar and 5% ALC/VOL. Truly Hard Seltzer is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar.
What seltzer has vodka in it? ›
White Claw is debuting vodka in four flavors — traditional, Mango, Black Cherry and Pineapple. It's simultaneously rolling out a ready-to-drink 100-calorie canned co*cktail in White Claw Vodka + Soda in Pineapple, Peach, Wild Cherry and Watermelon.
How many white claws equal a shot of vodka? ›
In conclusion, when comparing alcohol content, one standard can of White Claw Hard Seltzer is roughly equivalent to one standard shot of vodka.
What is the song in the Big Ad beer commercial? ›
Two choirs, one clad in maroon choir uniforms and the other in yellow choir uniforms (with some others wearing black, blue and white), charge each other while singing new lyrics to the classic melody tune of "O Fortuna" from Carl Orff's Carmina Burana.
Who sings in the new Dos Equis commercial? ›
Dos Equis TV Spot, 'A Dos of XX: Pregame' Song by Samm Henshaw.
What commercial used the song I feel good? ›
I Got You (I Feel Good) [From "Kfc" Advert]