Personal Care Wipes Market Size Worth $23.1 Billion By 2025: Grand View Research, Inc. (2024)

Grand View Research, Inc. – Market Research And Consulting.

The global personal care wipes market size was valued at USD 15.8 billion in 2018. Personal Care Wipes have witnessed rapid growth in recent years across the globe.

The globalpersonal care wipes market size is expected to reach USD 23.1 billion by 2025, expanding at a CAGR of 5.6%, according to a new report by Grand View Research, Inc. Several characteristics such as convenience, performance, and ease of use, time saving, disposability, safety/regulation, and consumer-centric aesthetics are driving product demand. Moreover, growing population and hygiene awareness are the key factors responsible for the market growth.

Sudden rise in the infant population, rapid growth in urbanization, high disposable income of female consumers, and surge in hygiene consciousness among consumers are having a positive impact on the market growth. Over the past one decade, various kinds of wipes have been introduced such as intimate, wet, flushable, feminine, and scented owing to their diversified applications. Growing concerns pertaining to beauty among men and women and constant increase in air pollution are also driving the demand for the products.

Personal Care Wipes Market Size Worth $23.1 Billion By 2025: Grand View Research, Inc. (2)

Request a sample Copy of the Global Personal Care Wipes Market Research Report@ https://www.grandviewresearch.com/industry-analysis/personal-wipes-market/request/rs1

Convenience and effectiveness of these products have slowly diminished the usage of traditional cleansing means. Facial and hand and body wipes are of various kinds, such as wet, hygienic, intimate, and fragrance. Wet wipes are the perfect solutions in many life situations. They can be used as a cleaning tool frequently during water scarcity and unavailability, which is a serious problem in many countries. Additionally, portability of these variants enables all types of users to easily maintain and raise personal and environmental hygiene standards and eventually reduce the risk of cross contamination.

North America emerged as the largest regional market in 2018 owing to growingdemand in hygiene and household applications. In 2018, U.S. was the largest market accounting for 61.0% share due to growing demand by the U.S. population for the products that can provide convenience, save time, and still give the same cleaning result. Cost of raising a baby is high in U.S. as baby diapers and wipes are used frequently when taking care of a baby. Due to scarcity of water in many places of U.S., wipes are often used for the purpose of cleaning in restaurants, hotels, and washrooms, thereby making it the largest market.

Key suggestions from the report:

  • In terms of revenue, the baby wipes segment is projected to expand at a CAGR of 5.5% over the forecast period
  • Products sold through the convenience stores accounted for 30.4% share of the overall revenue in 2018
  • U.S., China, Germany, Brazil, and South Africa are the major countries with the largest market in their respective regions.

Personal Care Wipes Market Size Worth $23.1 Billion By 2025: Grand View Research, Inc. (3)

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Grand View Research has segmented the global Personal Care Wipes market on the basis of product type, distribution channel, and region:

Personal Care Wipes Product Type Outlook (Revenue, USD Billion, 2015 – 2025)

  • Baby
  • Facial & Cosmetic
  • Hand & Body
  • Flushable
  • Others

Personal Care Wipes Distribution Channel Outlook (Revenue, USD Billion, 2015 – 2025)

  • Supermarket/Hypermarket
  • Convenience Stores
  • Pharmacy
  • E-commerce
  • Others

Personal Care Wipes Regional Outlook (Revenue, USD Billion, 2015 – 2025)

  • North America
    • U.S.
  • Europe
    • Germany
  • Asia Pacific
    • China
  • Central & South America
    • Brazil
  • Middle East & Africa
    • South Africa

Find more research reports on Beauty & Personal Care Industry, by Grand View Research:

Baby Shampoo And Conditioner Market – The global baby shampoo and conditioner market size was valued at USD 4.8 billion in 2018 and is expected to expand at a CAGR of 5.1% from 2019 to 2025.

Baby Diapers Market – The global baby diapers market size was valued at USD 45.08 billion in 2016 and is expected to develop at a CAGR of 6.2% over the forecast period.

About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.

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Personal Care Wipes Market Size Worth $23.1 Billion By 2025: Grand View Research, Inc. (4)

Personal Care Wipes Market Size Worth $23.1 Billion By 2025: Grand View Research, Inc. (2024)

FAQs

How big is the cleaning wipes market? ›

Data Bridge Market Research analyses that the global wipes market which was USD 27.54 billion in 2022, is expected to reach USD 48.47 billion by 2030, and is expected to undergo a CAGR of 7.32% during the forecast period of 2023 to 2030.

How big is the wet wipe market? ›

Associate Researcher at Custom Market Insights™ The global Wet Wipes Market was estimated at USD 3.91 billion in 2021 and is anticipated to reach around USD 8.99 billion by 2030, growing at a CAGR of roughly 8.1% between 2022 and 2030.

What are the trends in wet wipes? ›

The trend towards natural and organic components is impacting the composition of wet wipes. Manufacturers are making wipes that appeal to consumers looking for chemical-free and environmentally friendly solutions by combining organic compounds, essential oils, and plant-based extracts.

Who is the target audience for wet wipes? ›

The profile of customers of wet wipes varies depending on the specific product and market. In general, wet wipes are popular among consumers who value convenience and hygiene. They are commonly used by individuals on the go, such as travelers or those with busy lifestyles.

Did Shark Tank invest in Dude Wipes? ›

In 2015, the founders of Dude Products appeared on ABC reality television program Shark Tank, and secured a $300,000 investment from Dallas Mavericks owner Mark Cuban for a 25% stake in the company.

Are wipes regulated by FDA? ›

FDA lays out how the different wipe products are regulated. They do look at any wipe product that is used on the skin as falling into their domain. For example, true soap towelettes are used to clean the skin are cosmetics. A povidone iodine wipe (prep) would be a drug due to it's intended use as an antiseptic.

Are wet wipes wasteful? ›

Not only are wet wipes made up of non-biodegradable plastic fibers, which pollute waterways and landfills, but their improper disposal is costing countries millions of dollars annually. The majority of these costs come from unblocking sewers that have become clogged with wet wipes.

Are wet wipes cheaper than toilet paper? ›

For a more effective clean, wet wipes win hands down. For a more soothing and gentle cleansing experience, we'll have to go with wet wipes again. From a cost perspective, toilet paper comes out ahead.

Who owns Wet Ones wipes? ›

The company owns a number of brands, including Schick, Wilkinson Sword, Playtex, Carefree, Stayfree, Hawaiian Tropic, Banana Boat, Edge, Cremo and Billie. Edgewell also owns the Wet Ones brand of wet wipes.

Do 90% of wet wipes contain plastic? ›

In the UK alone, a staggering 11 billion wet wipes are used annually, with approximately 90% of them containing plastic. This extensive usage not only pollutes our beaches but also contributes to 93% of sewer blockages across the country.

Do wet wipes go down the toilet? ›

Are wet wipes safe to flush down the toilet? No. wet wipes aren't safe to flush and they should never, ever, be put down the toilet. Despite what some manufacturers say, not all wipes labelled 'flushable' and 'biodegradable' disintegrate once you've flushed them into the sewer system.

What are esthetician wipes? ›

Esthetic Non-Woven Facial Wipes for Salon and Spa Use

Valuable to tenderly scour away dull skin cells to uncover a new and smooth skin composition. Non-shredding Cotton Wipes are tough enough that it won't abandon any pieces on the skin after the cleaning methodology is finished.

How big is the wipes market? ›

Wipes Market size valued at USD 19.5 billion in 2022 and is expected to grow at over 7% CAGR from 2023 to 2032.

Why do people use wet wipes instead of toilet paper? ›

They're not pre-moistened or ready for more heavy duty cleaning. This means that flushable wet wipes are much more hygienic than toilet paper, because they thoroughly clean in a way that toilet paper just can't. Toilet paper also isn't as gentle or soft as flushable wipes. Its material is often rough on the skin.

What's the difference between wet wipes and DUDE Wipes? ›

Unlike baby wipes, DUDE Wipes are sewer- and septic-safe and begin to break down when flushed. Designed for a clean, more refreshing feeling than toilet paper, our plush wet wipes are made with 99% water and plant-based ingredients, including Vitamin E and Aloe Vera.

How big is the cleaning products market? ›

What is the market size of Household Cleaning Products Market? Household Cleaning Products Market size was valued at USD 235.76 billion in 2019 and is poised to grow from USD 246.13 billion in 2023 to USD 362.64 billion by 2031, growing at a CAGR of 4.4% in the forecast period (2024-2031).

How big is the market for cleaning services? ›

The global cleaning services market size was valued at USD 375.32 billion in 2022 and is projected to grow from USD 398.67 billion in 2023 to USD 633.18 billion by 2030, exhibiting a CAGR of 6.83% during the forecast period.

What is the disinfectant wipes market trend? ›

Market Overview

The global disinfectant sprays and wipes market size was valued at USD 7.53 billion in 2022. It is estimated to reach USD 12.38 billion by 2031, growing at a CAGR of 5.68% during the forecast period (2023–2031).

How big is the cleaning and hygiene market? ›

The global cleaning and hygiene products market size and share is currently valued at USD 137.96 billion in 2023. It is anticipated to generate an estimated revenue of USD 234.05 billion by 2032, according to the latest study by Polaris Market Research.

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