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The way we achieve our purpose and strategy
Our purpose is why we do what we do, our culture is the way we do it.
Our three keys
Our strong and inclusive culture is grounded in our three keys to success: our Pillars, Principles, and Behaviors. They determine what we’re built on, what we stand for and how we do it.
Our Pillars
What we’re built on
Capital strength – a balance sheet for all seasons
Simplification and efficiency – make it easy to do business
Risk management – anticipate and handle risk effectively
Full definitions
Capital strength –a balance sheet for all seasons
We value superior capital strength. It gives us the flexibility to address expected and unexpected events and is a unique competitive advantage which our clients value.
Simplification and efficiency –make it easy to do business
We’re agile, digital and quick to respond to client needs. We continuously optimize how we deploy our resources, combining the best ideas with front-to-back delivery.
Risk management –anticipate and handle risk effectively
Successful banking is successful risk management. We’re all risk managers, detecting emerging risks early, managing risk diligently, courageously raising concerns and protecting the reputation of our firm.
Our Principles
What we stand for.
Client centricity –clients are at the heart of everything we do
Connectivity –create success by connecting people, ideas and opportunities
Sustainable impact –act today with tomorrow in mind
Full definitions
Client centricity –clients are at the heart of everything we do
Our clients and their needs are at the heart of everything we do. As trusted partners we deliver the best of UBS in a personalized, relevant, on-time and seamless experience.
Connectivity –create success by connecting people, ideas and opportunities
We connect people, ideas and businesses to convene a global eco-system where clients, employees and other stakeholders excel.
Sustainable impact –act today with tomorrow in mind
We act to drive long-term positive value creation, contributing to a better world for our stakeholders, society, environment and future generations.
Our Behaviors
How we do it.
Accountability with integrity –take ownership
Collaboration –work as one UBS
Innovation –improve every day
Full definitions
Accountability with integrity –take ownership
I am responsible for what I say and do.
I take ownership and make things happen.
I step up and act when something isn‘t right.
Collaboration –work as one UBS
I trust others and help them to be successful.
I deliver one UBS, together with my colleagues.
I foster a diverse, inclusive and equitable work environment.
Innovation –improve every day
I challenge perspectives and look at every opportunity to improve.
I actively seek and provide feedback.
I learn from every success and failure.
Our Code of Conduct and Ethics
The Board of Directors and the Group Executive Board set out the principles and practices that define our ethical standards and the way we do business.
Diversity & Inclusion
Our global workforce is diverse in many ways, and we consider this a competitive strength. At the same time, we want to further increase our diversity and make sure we can offer an inclusive workplace.
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