Netflix brand profile U.S. 2022 | Statista (2024)

FAQs

What is the brand perception of Netflix? ›

In total, 62% of U.S. video-on-demand users say they like Netflix. However, in actuality, among the 94% of U.S. respondents who know Netflix, 66% of people like the brand. What is the usage share of Netflix in the United States? All in all, 59% of video-on-demand users in the United States use Netflix.

We could describe the Netflix brand personality as: Warm. Inviting. Inclusive.

With an outstanding brand awareness of 96 percent among Video-on-Demand (VoD) users in the U.S., Netflix sets the bar high. Among Baby Boomer VoD users, the Los Angeles-based media company even reaches a brand recognition close to 100 percent.

Netflix's value proposition is offering high quality, personalized streaming to every user. When you pay for Netflix, you're paying for a unique customer experience superior to competitors like Hulu or Peaco*ck.

In the past year, the brand value of Netflix has more than doubled. With a 105% growth, Netflix's brand value raised to $21.2 billion.

Netflix is one of the world's leading entertainment services with 270 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages.

At Netflix, we aspire to entertain the world, thrilling audiences everywhere. To do that, we've developed an unusual company culture focused on excellence, and creating an environment where talented people can thrive — lifting ourselves, each other and our audiences higher and higher.

At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best-in-class TV series, documentaries, feature films and games. Our members control what they want to watch, when they want it, in one simple subscription.

Consistency. Netflix has worked hard to create an everlasting imprint on a user's mind with its logo, audio, and visuals. This mind map that a user automatically relates to took years and years of brand promotion and consistency in Netflix's approach.

Netflix represents the values characteristic of two brand archetypes: The Hero and The Jester.

What is the brand element of Netflix? ›

The N Symbol and Netflix Wordmark

There is power in owning a letter of the alphabet: it's universal and instantly identifiable as shorthand for our brand. However, without Netflix Red, the N Symbol might not read as Netflix, which is why it always appears in its signature color.

Netflix's USP is all about convenience and flexibility. By allowing people to watch what they want, when they want, Netflix has disrupted the traditional television industry and become a leader in the streaming space.

The brand identity of Netflix, which is distinguished by its innovation, accessibility, and diversity, is what makes it successful. Netflix has established itself as a leading streaming service platform by providing binge-watching opportunities, ease, and a wide variety of material.

As of 2024-07-09, Netflix Inc's intrinsic value as calculated by the Discounted Earnings model is $450.31.

Market cap: $279.05 Billion

As of July 2024 Netflix has a market cap of $279.05 Billion. This makes Netflix the world's 35th most valuable company by market cap according to our data.

Netflix's enterprise value (ev) decreased in 2022 (141.5 billion, -49.0%) and increased in 2019 (150.9 billion, +23.7%), 2020 (248.6 billion, +64.8%), 2021 (277.3 billion, +11.5%), and 2023 (222 billion, +56.8%).