Marketing Management For Non-Marketing Managers (2024)

FAQs

How marketing management is different from marketing? ›

Marketing management is the business practice of overseeing marketing functions. Marketing refers to the public-facing activities, whereas marketing management refers to internal activities that keep the marketing activities maximized and moving forward.

Marketing managers often plan and oversee many different activities including go-to-market launches, advertising, email campaigns, events, and social media. You will also build marketing programs and campaigns, collaborate cross-functionally, and report on marketing metrics.

Marketing management refers to the extensive process of planning, organizing, monitoring, and executing your marketing programs, policies, and strategies to achieve your business objectives. It helps to generate greater profits by effectively bringing in more potential consumers to your base.

In simple words, selling transforms the goods into money, but marketing is the method of serving and satisfying customer needs.

A business manager makes an average of $79,500 per year, while a marketing manager $76,000 annually. In addition, when considering the average annual salaries for the job positions we mentioned above, we find out that business management jobs are generally more high paying.

If you believe yourself to be more creative and have a love for problem-solving, you might fit best with a marketing degree. If you strive to be organized and forward-thinking and have a strong sense of leadership, you might enjoy a degree and career in management.

Marketing Managers often navigate a dynamic environment where brand strategies, campaign deadlines, and market trends converge, potentially creating stress. Balancing creativity with data-driven decisions, they must adapt to rapid shifts in consumer behavior while managing diverse teams.

Marketing managers earn a median salary of $83,500. Finding a qualified candidate with more than 10 years of experience can be difficult, which makes the market very competitive. Depending on the city and industry, a marketing manager could make significantly more than average.

Job Outlook

With over 34,000 projected openings each year, the possibilities of becoming a marketing manager are highly likely for those looking to switch careers or level-up within the next few years.

In short, marketing management is the process of planning, executing, and tracking the marketing strategy of an organization. This includes the marketing plan, campaigns and tactics used to create and meet the demand of target customers to drive profitability.

What are the 7 areas of marketing? ›

The 7Ps of marketing are product, price, place, promotion, people, process and physical evidence.

Marketing management is vital to a business's ability to generate revenue, create a brand, and better understand its customer base. Marketing management works to ensure a company is profitable by gaining new customers, expanding a customer base, building a company's reputation, and improving customer interactions.

Sales and marketing typically have equal pay, but salespeople have higher opportunities to make more. This is because sales positions usually have a higher potential to earn commission and bonuses than marketing goals. The salary and pay structure for sales and marketing positions can be complex.

Marketing and sales work best together. For example, marketing teams can generate leads (known as marketing qualified leads or MQLs) for sales. In contrast, the sales team can inform marketing about customers' needs so they can develop more specific campaigns and messaging.

In fact, in its mind, there is no doubt that sales will always win this classic battle! Ask any salesperson and he/she will tell you that without the sales team, there is no revenue. The sales team converts the leads that marketing brings in, which makes them the keystone of any organization.

In short, marketing management is the process of planning, executing, and tracking the marketing strategy of an organization. This includes the marketing plan, campaigns and tactics used to create and meet the demand of target customers to drive profitability.

Marketing is influencing the hearts and minds of potential customers to trust your company and take action on your product for their betterment. Management is influencing the hearts and minds of employees to trust you personally and take action as a united team for the betterment of your company and themselves.

Marketing management is vital to a business's ability to generate revenue, create a brand, and better understand its customer base. Marketing management works to ensure a company is profitable by gaining new customers, expanding a customer base, building a company's reputation, and improving customer interactions.

Similarities: Both are responsible for achieving organizational goals: Both business managers and marketing managers play a crucial role in driving organizational success. They set objectives, develop strategies, and implement plans to achieve their respective goals.