Is Amazon a Good Buy for 2023? | The Motley Fool (2024)

The last year has been challenging for Amazon (AMZN -0.27%). Facing macroeconomic pressures and some industry-specific headwinds, the company's stock has lost roughly 42% of its value over the last year, and shares are trading down 49% from their high.

But while the company's near-term business outlook is being shaped by some very real challenges, it would be a mistake to think that the e-commerce and cloud-services giant's best days are now in the rearview mirror. Read on to see why I think Amazon stands out as one of the best stocks to buy in 2023.

Is Amazon a Good Buy for 2023? | The Motley Fool (1)

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Why is Amazon under pressure?

Before getting into the meat of why Amazon stands out as a fantastic long-term investment at today's prices, it's worth analyzing why the company and its stock have been struggling lately.

In addition to rising interest rates generally making the market more averse to growth stocks, high fuel costs and other inflationary pressures are leading to elevated operating expenses for Amazon's online retail business. These pressures are arriving at a particularly inopportune time.

In the face of soaring demand driven by pandemic-related conditions, Amazon made some huge investments in continuing to build out its warehousing and distribution imprint. The timing of these big investments proved to be less than ideal.

As pandemic-driven demand eased and people got back to shopping at brick-and-mortar locations, Amazon saw engagement for its e-commerce platform moderate. So in addition to facing tough bases of comparison to periods when the pandemic was pushing shopping to online channels, Amazon has been dealing with added costs related to its big infrastructure investments and the added challenge of inflationary pressures driving up expenses.

Making matters worse, the combination of economic slowdown and rising fuel costs has led to decelerating sales growth and margin contraction for the company's highly important Amazon Web Services (AWS) segment.

To sum it up, the company is facing a litany of headwinds right now. But there's little reason to think its long-term growth story has been derailed.

Amazon is built to last, even if times are tough

Amazon's near-term growth outlook is admittedly less than impressive, with management's midpoint guidance calling for sales of $144 billion and growth of just 4.8% in the fourth quarter. But here's where I think that it's important that investors keep Amazon's penchant for innovation and operational excellence in mind.

Even though AWS' operating income margin dropped to 26.3% in the third quarter, down from 30.3% in the prior-year period and 29% in Q2 2021, the segment is still posting strong margins and remains primed for long-term growth. AWS provides the backbone for much of the modern internet, and the segment should continue to see strong sales growth through the next decade and beyond even though there will undoubtedly be periods of economic downturn across the stretch.

Solid performance for AWS will help Amazon weather tough times and eventually get back to thriving amid a more favorable operating backdrop.

Don't overlook incredible potential in e-commerce

In terms of value waiting to be unlocked, I think investors should hone in on the fact that Amazon is an early leader in robotics. Right now, the market is focused on headwinds that are hurting performance for the e-commerce business and dragging down profitability for the company overall. But it seems the market has lost sight of the incredible scale and resource advantages that Amazon will be able to leverage in online retail.

Amazon remains in the early stages of benefiting from warehouse automation and the rise of autonomous delivery machines. E-commerce has always been a relatively low-margin business, and Amazon has historically been content to operate its online-retail business at a loss or slight profit in favor of expanding its sales base and building a massive operational imprint.

Advancements for robotics and self-driving vehicle technologies actually stand to make the company's e-commerce business significantly more profitable over time. As this happens, the payoffs and benefits of the company's incredible investments to build out the e-commerce business will start showing up meaningfully as earnings on the company's quarterly reports.

While 2022 was marked by a growth slowdown, the e-commerce market still looks poised for growth over the long term, and Amazon will continue to play a leading role pushing the industry forward. Research from Morgan Stanley estimates that the overall U.S. e-commerce market could grow from $3.3 trillion last year to $5.4 trillion in 2026, and there's plenty of room for continued growth from there.

Amazon's recent move to expand its Buy with Prime program is a reminder of just how powerful the company is in online retail, and the initiative will allow it to capture a cut of sales from any e-commerce operation partnered through the platform. E-commerce will continue to account for a greater portion of overall retail sales in geographic territories throughout the world, and the economy-of-scale advantages that Amazon has built will eventually start to become much more apparent from a profit-generating perspective.

This might be a once-in-a-decade buying opportunity

Amazon remains one of the best companies in the world, and investors have an opportunity to capitalize on elevated bearish sentiment surrounding the stock. With the company valued at roughly 1.7 times expected forward sales, Amazon trades at levels that set the stage for attractive long-term upside, and investors who take a buy-and-hold approach with the stock stand a very good chance of seeing strong returns.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Keith Noonan has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon.com. The Motley Fool has a disclosure policy.

Certainly! It's clear that the article delves into several key concepts regarding Amazon's recent challenges and future prospects. Let's break down the essential ideas discussed:

1. Amazon's Recent Challenges

  • Stock Performance: Amazon's stock has declined by around 42% over the last year due to macroeconomic pressures, industry-specific headwinds, and a shift in consumer behavior post-pandemic.
  • Operating Expenses: Factors like rising interest rates, high fuel costs, and inflationary pressures have led to increased operating expenses, particularly impacting the online retail business.
  • Investments and Moderated Demand: Amazon made substantial investments in infrastructure during heightened pandemic-driven demand, but as demand normalized and physical shopping resumed, the online engagement moderated, creating tough comparisons for the company.

2. Challenges in Amazon Web Services (AWS)

  • Economic Factors: Economic slowdown coupled with rising fuel costs has caused a slowdown in sales growth and margin contraction for AWS, a highly important segment for Amazon.

3. Long-Term Growth Story of Amazon

  • Innovation and Operational Excellence: Despite near-term challenges, Amazon's history of innovation and operational excellence, especially in AWS, positions it for sustained long-term growth.
  • AWS Potential: Despite margin contraction, AWS remains crucial for the internet's infrastructure, promising strong sales growth in the coming years, even amid economic downturns.

4. E-commerce Potential and Robotics

  • E-commerce Advantages: Amazon's leadership in robotics and automation within the e-commerce space is highlighted. Advancements in these technologies are expected to drive profitability and improve margins in the long term.
  • Market Growth: Despite the slowdown in 2022, the e-commerce market is forecasted to grow significantly, and Amazon's strategic moves in expanding Buy with Prime demonstrate its strength in the online retail landscape.

5. Investment Opportunity

  • Undervalued Stock: Despite recent challenges, Amazon's valuation at roughly 1.7 times expected forward sales presents a potential buying opportunity, especially for investors taking a long-term perspective.

The piece emphasizes that while Amazon faces immediate hurdles, its long-term potential remains robust due to its innovation, infrastructure investments, and advancements in e-commerce technologies.

This breakdown illustrates the interplay between macroeconomic factors, operational challenges, technological advancements, and market forecasts, all contributing to the analysis of Amazon's current position and future prospects.

Is Amazon a Good Buy for 2023? | The Motley Fool (2024)

FAQs

Is Amazon a good stock to buy 2023? ›

Amazon's stock (NASDAQ NDAQ +1.6% : AMZN) has gained approximately 102% since the start of 2023 as compared to a 30% rise in the S&P500 index over the same period. However, at its current price of $170, the stock is trading 17% below its fair value of $205 – Trefis' estimate for Amazon's valuation.

Is Amazon worth in 2023? ›

In 2023, Amazon's revenue was a whopping $574 billion, up from $514 billion in 2022 — and nearly one quarter (23%) of that revenue is driven by third-party sellers! Of those third-party sellers we surveyed, 82% of them use Fulfillment by Amazon (FBA) to fulfill orders in their Amazon business.

Is it a good idea to buy Amazon stock? ›

Shares of Amazon are up about 25% from the start of the year. Wall Street analysts expect Amazon stock to keep gaining. Of the 63 Amazon stock analysts following the company, 95% hold a buy rating, according to FactSet.

What stocks does the Motley Fool recommend? ›

The Motley Fool has positions in and recommends Alphabet, Bitcoin, Block, Celsius, Spotify Technology, Walt Disney, and Zillow Group. The Motley Fool recommends General Motors and recommends the following options: long January 2025 $25 calls on General Motors. The Motley Fool has a disclosure policy.

Should I hold Amazon stock forever? ›

Amazon and Apple have the cash and customer appeal to stick around forever. One of the best investments you can make is to buy shares of a financially strong company that makes products millions of people use every day. Amazon (AMZN -2.56%) and Apple (AAPL -1.22%) are two such companies that come first to mind.

Is Amazon a buy or sell right now? ›

Amazon's analyst rating consensus is a Strong Buy. This is based on the ratings of 42 Wall Streets Analysts.

Should I invest in Amazon 2024? ›

There is currently a rating of 'Buy' on Amazon stock as of April 19, 2024, according to the views of 45 Wall Street analysts compiled by MarketBeat. There are 44 'Buy' and one 'Hold' rating, with no analysts giving 'Sell' recommendations.

What is the future of Amazon stock? ›

Stock Price Forecast

The 46 analysts with 12-month price forecasts for Amazon stock have an average target of 189.85, with a low estimate of 123 and a high estimate of 235. The average target predicts an increase of 8.72% from the current stock price of 174.63.

Will Amazon stock go up in 2024? ›

Analysts are overwhelmingly bullish on Amazon, and multiple brokerages listed it as a top pick for 2024. It has a consensus rating of “Strong Buy,” and is the highest-rated stock among the Magnificent 7.

What are the cons of buying Amazon stock? ›

But, with such great size, comes a set of unique risks. The biggest risks of investing in Amazon.com, Inc. (NASDAQ: AMZN) stock are increasing competition, profit potential uncertainty, revenue growth uncertainty, speculative valuation and share price volatility.

What will Amazon stock be worth in 5 years? ›

Long-Term Amazon Stock Price Predictions
YearPredictionChange
2025$ 224.3128.45%
2026$ 288.1364.99%
2027$ 370.10111.94%
2028$ 475.40172.23%
2 more rows

Is Amazon stock Undervalued? ›

Amazon Stock is Still Very Undervalued and Shorting OTM Puts Makes Sense Here. Amazon Inc. (AMZN) reported strong free cash flow FCF margins last quarter. That implies that AMZN stock could be worth between 18% and 58% more.

What stock will make me rich in 2024? ›

2024's 10 Best-Performing Stocks
Stock2024 return through March 31
MicroStrategy Inc. (MSTR)169.9%
SoundHound AI Inc. (SOUN)177.8%
Vera Therapeutics Inc. (VERA)180.4%
Avidity Biosciences Inc. (RNA)182%
6 more rows

Which stock will boom in 2024? ›

Best Stocks to Invest in India 2024
S.No.CompanyIndustry/Sector
1.Tata Consultancy Services LtdIT - Software
2.Infosys LtdIT - Software
3.Hindustan Unilever LtdFMCG
4.Reliance Industries LtdRefineries
1 more row
Apr 9, 2024

Does Amazon stock have a future? ›

Amazon Stock Forecast

The 46 analysts with 12-month price forecasts for Amazon stock have an average target of 189.85, with a low estimate of 123 and a high estimate of 235. The average target predicts an increase of 8.72% from the current stock price of 174.63.

How high will Amazon stock be in 5 years? ›

How high can Amazon stock go? As of April 19, 2024, the consensus Amazon stock rating from 45 analysts compiled by MarketBeat was a 'Buy'. According to the latest analyst's price targets, the AMZN stock could reach $202.80 by April 2025.

Is Amazon growing in 2023? ›

Operating income increased to $36.9 billion in 2023, compared with $12.2 billion in 2022. North America segment operating income was $14.9 billion, compared with an operating loss of $2.8 billion in 2022.

What will 1 share of Amazon stock be worth in 10 years? ›

Analysts at Coin Price Forecast do offer a 2034 projection for Amazon stock, estimating a 10-year price increase of 276%, to $672 per share.

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