How to know if a rental market is over-saturated? (2024)

How to know if a rental market is over-saturated? (1)

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How to know if a rental market is over-saturated? (2)

Nathan SchattnerPoster

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    Posted Oct 17 2019, 09:22

    Hello BP Community,

    I am not currently a real estate investor, but I'm at the point in my life where I'm trying to get my feet wet. My wife and I own a single family home in CA, and have enough cash to start investing in alternative avenues. I've been spending a lot of time researching Euclid, OH to potentially purchase a rental property between 80-100k (20% down). There are a few reasons I'm looking at this area. The waterfront development, and the Amazon fulfillment center which are close by.

    Questions I have:

    -When looking at Zillow, there are already many rental properties available that mathematically seem that they would cash flow positive. How do I know when a market is over-saturated for rentals? Key indicators, equations, etc. ?

    -Is there typically a high rental property volume when near a high amount of manufacturing/distribution center jobs?

    -What would be a decent cash-of-cash return percentage for first time investment?

    -Things you wished you would have known when investing in your first rental?

    How to know if a rental market is over-saturated? (3)

    We have no debt besides our current mortgage which is ~$2,400/month. We both have fairly high paying jobs so if there was a 10%+ vacancy it wouldn't be the end of the world, just looking to cash flow net positive on an annual basis.

    I have experience renting out our primary residence on Airbnb. Considering short-term and long-term options.

    Any help would be greatly appreciated!

    Thank you,

    Nathan Schattner

    How to know if a rental market is over-saturated? (2024)

    FAQs

    How to know if a rental market is over-saturated? ›

    The first thing you should look for when analyzing rental demand in a real estate market is the number of listings. This is one of the most straightforward indicators of rental demand. If a housing market is oversaturated with rental properties, it means that there is a high level of competition for tenants.

    How do you know if a rental market is saturated? ›

    If newly available rental properties are sitting vacant for a significant amount of time before they are leased, this may be an indicator that the market is nearing its saturation point.

    Is the real estate market too saturated? ›

    Yes absolutely. The barrier to entry is so low and the oversight by regulatory bodies is extremely low. The National Association of Realtors (NAR) gets a lot of money from Realtor dues yet does very little to improve the lives of Realtors.

    How do you determine if a rental property will be profitable? ›

    Top 10 Features to Consider
    1. Neighborhood. The neighborhood in which you buy will determine the types of tenants you attract and your vacancy rate. ...
    2. Property Taxes. ...
    3. Schools. ...
    4. Crime. ...
    5. Job Market. ...
    6. Amenities. ...
    7. Number of Listings and Vacancies. ...
    8. Average Rents.

    Is rent high during a recession? ›

    Just because there's a recession doesn't necessarily mean rent prices go down. In fact, during the 2008 recession, it was the exact opposite. In the current rental market, we have seen the rate of increase in rental prices come down, but this only translates to lower rent prices if you're in select markets.

    How do you market a high end rental property? ›

    How To Market For Luxury Vacation Rentals?
    1. Focus on the guest experience. ...
    2. Invest in professional photography and videography. ...
    3. Spend lavishly on interior design. ...
    4. Partner with luxury brands. ...
    5. Hire the correct people. ...
    6. Ensure to supply the right amenities. ...
    7. Create an optimized website. ...
    8. Provide a Visual and Tech-Savvy Welcome Book.

    What happens to rental market during inflation? ›

    How Does Inflation Affect Market Rent Prices? Generally, inflation positively impacts the rental market for property owners because it means that they can increase rent, and therefore, the income they bring in keeps pace with the rising price of goods.

    Why real estate creates 90% of millionaires? ›

    Because of the many tax benefits, real estate investors often end up paying less taxes overall even as they are bringing in more income. This is why many millionaires invest in real estate. Not only does it make you money, but it allows you to keep a lot more of the money you make.

    Why is 70% in real estate? ›

    The 70% rule helps home flippers determine the maximum price they should pay for an investment property. Basically, they should spend no more than 70% of the home's after-repair value minus the costs of renovating the property.

    What is the biggest threat to real estate? ›

    Inflation and interest rates.

    “An economic slowdown is underway, and the greatest recession risk to real estate is whether rising unemployment and lower household income cuts demand for residential and commercial property,” the CRE report finds.

    What is the average ROI on rental property? ›

    What is an average ROI on real estate? According to the S&P 500 Index, the average annual return on investment for residential real estate in the United States is 10.6 percent. Commercial real estate averages a slightly lower ROI of 9.5 percent, while REITs average a slightly higher 11.8 percent.

    What is the 2% rule in real estate? ›

    2% Rule. The 2% rule is the same as the 1% rule – it just uses a different number. The 2% rule states that the monthly rent for an investment property should be equal to or no less than 2% of the purchase price. Here's an example of the 2% rule for a home with the purchase price of $150,000: $150,000 x 0.02 = $3,000.

    Is rental property a good investment in 2023? ›

    Despite what some may think, 2023 is still a good year to invest in real estate, thanks to advantages like long-term appreciation, steady rental income, and the opportunity to hedge against inflation. Mortgage rates are expected to decline, but the housing market is likely to remain competitive due to low supply.

    When the economy crashes will rent go down? ›

    Furthermore, rents generally don't dip during a recession; instead, they either increase or hover around the going market rate, which helps remove the sting a little from having empty rental units on hand.

    Is it better to rent or own in a recession? ›

    Key Takeaways

    Real estate is a great asset to own when the economy is in freefall. A rental property typically acts as a natural hedge in a volatile market. People lose their jobs, earnings, and sometimes their homes when a great recession happens.

    Is buying a rental property a good idea in a recession? ›

    No investment is 100% recession-proof. But rental properties perform better than most when the economy takes a nosedive. Rents don't fall at all.

    How to become a millionaire with rental property? ›

    Here are some tips on how you can become a millionaire real estate investor.
    1. #1: Learn About Real Estate Investing. ...
    2. #2: Set Clear Goals and Have a Plan. ...
    3. #3: Stop Waiting to Get Started. ...
    4. #4: Make Offers with Terms You Can Afford. ...
    5. #5: Generate Cash Flow. ...
    6. #6: Grow Your Portfolio. ...
    7. #7: Work Up to Larger Properties. ...
    8. #8: Keep Growing.
    Jan 24, 2022

    How many rental properties will make you a millionaire? ›

    To become a real estate millionaire, you may have to own at least ten properties. If this is your goal, you need to accumulate rental properties with a total value of at least a million.

    What rental properties are most profitable? ›

    What Types of Commercial Properties Are the Most Profitable? High-Tenant Properties – Typically, properties with a high number of tenants will give the best return on investment. These properties include RVs, self-storage, apartment complexes, and office spaces.

    Will inflation go down in 2023? ›

    Ben Johnson, Chief Operating Officer of Kapitus, says, “We expect inflation to remain above the Fed's 2% target rate throughout 2023… [and] we do expect the Fed's action to ultimately succeed in slowing the economy and reducing inflation rates, especially in the second half of the year.”

    Will rising rents push up future inflation? ›

    Rising rents push up US inflation; data lag may be clouding real price declines. Rising rents pressured broader consumer inflation in January, blurring the Federal Reserve's path forward on interest rate hikes, though data lags in the housing sector may be masking an actual drop in prices.

    Will inflation cause housing crash? ›

    When inflation is high, the costs of materials also increase. That means it may become especially expensive for construction teams to build new homes or renovate existing homes. Ultimately, those high costs could spill into the housing market and lift home prices for new builds.

    How much do top 1% realtors make? ›

    Each real estate office sets its own standards for top producers, but it's safe to say that a top producer would have to sell at least one home per month to qualify. Top producers earn around $112,610 a year to start, according to the BLS. 1 Mega-stars could earn $500,000 per year and up.

    Is it true that 90% of millionaires make over $100000 a year? ›

    Ninety-three percent of millionaires said they got their wealth because they worked hard, not because they had big salaries. Only 31% averaged $100,000 a year over the course of their career, and one-third never made six figures in any single working year of their career.

    Is 100k enough to flip a house? ›

    $100,000 is plenty for the rehab, closing costs, and other fees that come along with real estate investing. You'll need a hard money lender for the bulk of your project, but you can flip homes for much less than $100,000—even less than $5k when done right.

    How do you use the 50% rule in real estate? ›

    Like many rules of real estate investing, the 50 percent rule isn't always accurate, but it can be a helpful way to estimate expenses for rental property. To use it, an investor takes the property's gross rent and multiplies it by 50 percent, providing the estimated monthly operating expenses.

    What is the golden formula in real estate? ›

    In case you haven't heard of the so-called Golden Rule in house flipping, the 70% Rule states that your offer on a property should be no greater than 70% of the After Repair Value (ARV) minus the estimated repairs.

    What is the number one killer of deals in the real estate industry? ›

    Industry professionals overwhelmingly named appraisals as the biggest obstacle they face in getting deals to the closing table.

    Why real estate is a lousy investment? ›

    Real estate investing can be lucrative, but it's important to understand the risks. Key risks include bad locations, negative cash flows, high vacancies, and problem tenants. Other risks to consider are the lack of liquidity, hidden structural problems, and the unpredictable nature of the real estate market.

    Is real estate riskier than stocks? ›

    While stocks are a well-known investment option, not everyone knows that buying real estate is also considered an investment. Under the right circ*mstances, real estate can be an alternative to stocks, offering lower risk, yielding better returns, and providing greater diversification.

    Is 6% return on rental property good? ›

    A good ROI for a rental property is typically more than 10%, but 5%–10% can also be acceptable. But the ROI may be lower in the first year, due to the upfront costs of buying a home.

    What is a good monthly return on rental property? ›

    Now that you know how to calculate your cash on cash return, you are probably wondering “what is a good rate of return on rental property on a mortgage financed rental property?” Investors consider anything between 8% and 12% a good rate of return on rental property that is financed by a mortgage.

    What's a good return on a rental? ›

    What Is the 2% Rule in Real Estate? The 2% rule in real estate is another simple way to calculate ROI for rental properties. According to this rule, if the monthly rent for a rental property is at least 2% of its purchase price, then odds are it should generate positive cash flow.

    What is the 36 rule in real estate? ›

    A household should spend a maximum of 28% of its gross monthly income on total housing expenses according to this rule, and no more than 36% on total debt service. This includes housing and other debt such as car loans and credit cards. Lenders often use this rule to assess whether to extend credit to borrowers.

    What is the 50% rule of thumb in real estate? ›

    The 50% rule in real estate says that investors should expect a property's operating expenses to be roughly 50% of its gross income. This is useful for estimating potential cash flow from a rental property, but it's not always foolproof.

    What is the 25 rule in real estate? ›

    The 25% post-tax model

    This model states your total monthly debt should be 25% or less of your post-tax income. Let's say you earn $5,000 after taxes. To calculate how much you can afford with the 25% post-tax model, multiply $5,000 by 0.25. Using this model, you can spend up to $1,250 on your monthly mortgage payment.

    Will 2023 be a better year for investors? ›

    Short of a recession — a very real possibility — consensus estimates are for about 5% earnings growth for S&P 500 companies in 2023. That's certainly less than what it was in years past, but still respectable.

    Is a REIT better than owning property? ›

    Perhaps the biggest advantage of buying REIT shares rather than rental properties is simplicity. REIT investing allows for sharing in value appreciation and rental income without being involved in the hassle of actually buying, managing and selling property. Diversification is another benefit.

    How to make money in real estate in 2023? ›

    1. House Flipping. Fix and flips are one of the most popular methods of making money in the real estate market. ...
    2. Rental Properties. Another way to invest in real estate is to buy property directly. ...
    3. House Hacking. ...
    4. Real Estate Investment Trusts (REITs) ...
    5. Online Real Estate Crowdfunding Platforms.
    Jan 11, 2023

    What happened to landlords in the Great Depression? ›

    Unable to collect rents from unemployed tenants or from relief agen- cies, great numbers of landlords postponed evictions until taxes, mort- gage payments, or both were long delinquent. Many saw their properties sold because of these delinquencies.

    Did rent go down in 2008 recession? ›

    Although real median renter income grew between 1995 and 2000, closing some of the gap with rents, income fell again after 2001. Although real rents also fell from 2004 through 2008, averaging just 0.2 percent annual increases, they jumped again in 2009 even as renter incomes fell.

    What is the average rent price in the US? ›

    What is the average rent in the U.S.? The average rent for an apartment in the U.S. is $1,702. The cost of rent varies depending on several factors, including location, size, and quality.

    Will rent go down if a recession hits? ›

    Just because there's a recession doesn't necessarily mean rent prices go down. In fact, during the 2008 recession, it was the exact opposite. In the current rental market, we have seen the rate of increase in rental prices come down, but this only translates to lower rent prices if you're in select markets.

    Should you hold onto cash during a recession? ›

    Yes, cash can be a good investment in the short term, since many recessions often don't last too long. Cash gives you a lot of options.

    How long do recessions last? ›

    Recessions over the last half a century have ranged from 18 months to just two months. Federal Reserve economists believe the next downturn may stick around for longer than usual.

    How to make money in real estate during recession? ›

    To create income from real estate during a recession, you need to be diversified with the types of real estate investing you're involved in, such as REITs, buy & hold, fix & flips, mobile home parks, multifamily, and others.

    Why shouldn't you buy a house during a recession? ›

    While the cost of financing a home typically increases when interest rates are on the rise, home prices themselves may actually decline. “Usually, during a recession or periods of higher interest rates, demand slows and values of homes come down,” says Miller.

    Is real estate a good investment during inflation? ›

    The effect is overall positive for investors who already own assets in real estate or have a real estate IRA. As inflation rises, the cost of existing debt decreases. Think about it this way — you invest in a real estate property prior to a period of inflation with a 30-year, fixed-rate mortgage locked in at 3%.

    What markets are oversaturated? ›

    A saturated market occurs when existing businesses meet all the current demand for a product or service. Market saturation often happens when multiple businesses are offering similar products or services to the same customers.

    Is the market saturated with Airbnb? ›

    That said, the market is fairly saturated, so you may wonder if there is still an opportunity in the marketplace for vacation rentals. Below, learn about the ups and downs of starting an Airbnb business and whether it's too late for you to put your property on the market.

    How do you get noticed in a saturated market? ›

    Here are seven ways you can promote a business within a saturated market:
    1. Research competitors. ...
    2. Create a niche. ...
    3. Price items effectively. ...
    4. Market your product. ...
    5. Innovate and diversify. ...
    6. Provide customer service. ...
    7. Add value.
    Feb 3, 2023

    Does a recession affect the rental market? ›

    The Good News Is...

    Although a recession isn't without risk to property owners, it does offer one key upside: Recessions typically hurt the housing market more than the rental market. Fewer people want to commit to the considerable expense of buying homes during a recession, so they opt to rent instead.

    What is the toughest market to enter? ›

    Answer and Explanation: A monopoly is the most challenging market to enter. Below is the source of monopoly power which makes it difficult for other firms to enter; Legal barriers.

    How do I find an untapped niche market? ›

    Staying up to date with customer behavior data is a useful tactic for finding untapped markets in your industry. By analyzing this data, you may discover trends that might help you identify current customer desires and therefore predict future markets.

    What is a highly saturated market? ›

    Market saturation is a scenario where the market growth trajectory of a given product stagnates. It essentially means that the supply of the product becomes much higher than the demand for the same.

    Is Airbnb worth it 2023? ›

    According to the latest reports, the short-term rental industry will witness unprecedented growth in the coming years. This means that Airbnb rentals will also be profitable and prove to be a good investment for real estate investors.

    Why Airbnb losing customers? ›

    Instead, market analysts say many U.S. Airbnbs are sitting empty because so many wealthier people and investors listed short-term rentals on the site, in the wake of a pandemic-fueled boom. The number of available short-term rental listings in the U.S. skyrocketed to 1.38 million in September.

    Will a recession hurt Airbnb? ›

    Some sector experts agree that, though Airbnb wouldn't be totally recession-proof, the company might hold up relatively well during a downturn.

    In what stage the market becomes saturated? ›

    Mature Stage

    In this stage, the market becomes saturated. Production has caught up with demand and demand growth slows precipitously.

    How do you determine market attractiveness? ›

    There are many variables that influence market attractiveness. Market size, growth rates, pricing trends, competition, and overall risk in the industry all factor into it, among many others, depending on the individual organization and its target markets.

    How do you stand out from the market? ›

    10 Strategies to Stand Out In a Competitive Marketplace
    1. Identify The Competition. ...
    2. Research Your Target Market. ...
    3. Differentiate Your Product or Service. ...
    4. Create a Strong Branding Strategy. ...
    5. Stand Out From The Competition With Unique Marketing Strategies. ...
    6. Offer Superior Customer Service. ...
    7. Invest in Market Research.
    Sep 10, 2022

    Is it smart to buy a rental property during a recession? ›

    Real estate is a great asset to own when the economy is in freefall. A rental property typically acts as a natural hedge in a volatile market. Primarily because many people that sell their homes or properties during an economic downturn or recession need to sell their property.

    Is a recession coming in 2023? ›

    Geopolitical tensions, energy market imbalances, persistently high inflation and rising interest rates have many investors and economists concerned that a U.S. recession is inevitable in 2023. The risk of recession has been rising as the Federal Reserve has raised interest rates in its ongoing battle against inflation.

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