How to Attract Corporate Sponsors | Entrepreneur (2024)

FAQs

How to Attract Corporate Sponsors | Entrepreneur? ›

Feature a guest blog post on your registration page (or even on your regular blog). Include your sponsors' logos and messaging in all your email, direct mail and social media messages about your event. Let your sponsor use one of your social media platforms to talk about their company.

Feature a guest blog post on your registration page (or even on your regular blog). Include your sponsors' logos and messaging in all your email, direct mail and social media messages about your event. Let your sponsor use one of your social media platforms to talk about their company.

I'm writing to ask you to sponsor [part of your event that needs sponsorship]. With [dollar amount], we'll be able to [insert goal or achievement]. As a thank you, [nonprofit's name] would also like to offer [incentive] and publically announce your partnership with our charitable organization.

The 4 common levels of sponsorships often consist of Platinum, Gold, Silver, Bronze – the platinum offering more benefits at a higher price than the rest of the tiers.

Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers.

So how can you ensure a successful relationship with your corporate sponsor? Focus on five key areas: help them build brand visibility, recognize their generosity, offer creative approval, measure metrics and keep lines of communication open.

How do I contact a brand for sponsorship? ›

Mention Common Goals

As you ask for corporate sponsorship, be sure to highlight how support of your efforts intersects with the business' larger philanthropic goals. Show that you both want to help your community and that everyone wins with their sponsorship of your organization, the community included.

Don't sell yourself short.

Ask for $10,000 to $100,000 from each sponsor. "I see people asking for $1,000," she said. "That's not going to cut it. You're dealing with a well-paid person in a corporation.

You may already know the ABCs of sponsorship—Active and visible participation, Building a coalition, and Communicating support to promote the change.

These are the highest-priced tiers of sponsorship available and provide top placements on the most competitive and highly trafficked directories.

1. Financial Event Sponsorship. Financial, or sometimes referred to as cash sponsors, continue to be the leading type of event sponsorship. With this one, a sponsor offers money to an event organizer in exchange for promotions or other benefits outlined in their sponsorship agreement.

Typical sponsorship goals include targeting a niche market, increasing brand awareness, driving sales, distinguishing your business above competitors, and generating goodwill.

What companies are willing to sponsor in the US? ›

There isn't a clear answer as to when to ask for sponsorship. The right timing depends on the relationship you've built with your potential employer. If not getting sponsorship means you wouldn't accept the job, then it's going to be much more important to bring it up early in the hiring process.

Sponsorships work for businesses because you can benefit from the publicity, reputation, and resources of a larger organization. A corporate sponsor has already had the time to develop a name, reputation, and following. Through showing their support for your business, they are essentially saying “we support you.”

Corporate sponsorship is when a company funds your nonprofit in order to be associated with it. This association could come in the form of sponsoring events, projects, or programs. For example, a company might sponsor a 5k fun run.

How Much Does It Cost to Sponsor a Visa? In general, a visa sponsorship costs approximately $4000 but may cost $8-9,000 if a company has more than fifty employees and 50% of those employees are foreign nationals.

The ROI formula is a very simple one, especially in marketing and sponsorship. Just take the sponsor's growth (through sales, conversions, etc.) and subtract that from what they spent on the sponsorship, and you've got ROI.

A sponsor is liable for an immigrant family member until they earn forty work quarters credited toward Social Security. Also, they remain liable until the sponsored immigrant becomes a U.S. citizen or terminates the Form I-864 financial obligation.

What are the three most important roles of a sponsor? ›

They give the change credibility, authorize funding and resources, and perform important employee-facing activities. People in the organization look to these individuals at the top to demonstrate why the change is necessary and perform other critical activities as only they can.

How Many Followers Do You Need On Instagram To Get Sponsors? There is no set amount of followers you need to start doing Instagram sponsorships. If you are interested in Instagram sponsorship for small accounts, the minimum number of followers you should aim to have is around 3,000.

The best way to analyze a sponsorship opportunity is to determine how well the organization or event fits your business goals and your target market. Evaluate the alignment between the organization's brand and your brand and determine how effective you can be in communicating your brand and messages to the audience.

Can I get a sponsorship at 1000 followers? ›

How Many Followers Do You Need To Be Sponsored On Instagram? It is safe to say, that as one of the micro-influencers on Instagram, you will need at least 1000 followers. This is how by having 1k followers on Instagram money making is possible.

A project sponsor has three main responsibilities: Vision and people: Aligning the project with business goals, strategy, and objectives. Governance: Ensuring the project's proper launch and execution. Value and benefits: Managing risks and changes while ensuring the project's quality.

In return for their sponsorship, companies usually expect some form of marketing value, such as: Advertising: Sponsorship may include advertising space on team jerseys, signage at events, or commercials during broadcasts.

In order to create a powerful call to action, you need to make sure that your proposal is well-written and compelling. You should also highlight the benefits of sponsorship, and explain how the sponsor's logo will be displayed. Finally, be sure to thank the sponsor for their time and consideration.

Sponsors need to be active, aware, engaged, available, and willing to help the project manager and project team deliver results to the organization. It's a risk that can be easily mitigated on any project and can absolutely make the difference between success and failure.

Don't sell yourself short.

Ask for $10,000 to $100,000 from each sponsor. "I see people asking for $1,000," she said. "That's not going to cut it. You're dealing with a well-paid person in a corporation.

What are the 5 sponsorship levels? ›

Naming Your Sponsorship Levels

For example, if you are holding an event to raise money for a school, you could name your sponsor levels: Scholar, Essayist, Author, Contributor, Friend.