How Profitable Is an ATM? (2024)

  • You may want to consider installing an ATM on-site if you own a bar, grocery store, convenience store, casino, gas station or cash-only restaurant.
  • An ATM can increase your profits, expand the convenience you offer customers and lower your credit card processing fees.
  • You can start your own ATM business to sell or rent ATMs to storefronts looking to implement them.
  • This article is for small business owners who are interested in profiting from ATMs.

Business owners should always be on the lookout for ways to make more money, and some business owners look to ATMs (automated teller machines) to increase their passive income.

Brick-and-mortar businesses — such as restaurants, gas stations and nail salons — may benefit from having an ATM. It can attract more customers and make money for your business. But how profitable is an ATM?

Editor’s note: Looking for more information on ATMs? Fill out the questionnaire below and our vendor partners will contact you.

How to make money with an ATM

When people use an ATM, they typically pay a fee between $2 and $3, which is how businesses make most of their money through these machines.

“When a business allows an ATM to be placed at their location, they have the opportunity to earn a commission,” said Paul Carriere, an attorney at Favret Carriere Cronvich. “The simplest way to conceptualize earning a commission is when a person uses an ATM, there is a ‘surcharge,’ a fee for using the ATM.”

However, business owners typically don’t receive the whole fee. If you rent the ATM, the business that maintains the machine (fills it with cash, repairs it, etc.) receives some of the money.

“There are a number of variations on the split, but the business earns money based on the surcharge transactions,” Carriere added.

While businesses can make money through the fees, some business owners look for other ways to use ATMs to make money. One of the most common methods is by placing advertisem*nts on the ATM.

“Companies are placing screens on top of ATMs and selling ads to run on those machines,” Carriere said. “This can increase revenue for ATM operators and locations.”

What types of businesses should provide ATMs?

The following types of businesses frequently keep ATMs on-site:

  • Cash-only restaurants: Because 4 in 5 customers prefer paying with a credit card to paying with cash, you need to make payment easy if you only accept cash. That’s why most cash-only restaurants include ATMs on-site. And just as ATMs eliminate credit card processing fees, they can add to your profits.
  • Bars: Both cash-only and non-cash-only bars are known to keep ATMs on-site. At non-cash bars, the cash that customers withdraw can go toward a jukebox or a pinball machine, for example. In every case, that money winds up back in your pocket.
  • Gas stations: Most gas stations charge more to pay with a credit card than with cash. Keeping an ATM on-site gives customers the choice of whether to pay more for credit cards’ convenience or withdraw cash instead.
  • Convenience stores: Many convenience store customers make smaller payments than they would at larger stores. Smaller purchases can make credit card processing fees a larger burden, which is why many stores set a credit card minimum. It’s also why convenience stores often keep ATMs on-site.
  • Grocery stores: A cash transaction may be faster for grocery shoppers who need just a few items. These customers may benefit from an on-site ATM.
  • Casinos: Most casinos require customers to convert cash to poker chips and use cash at slot machines. This makes ATMs key to a casino’s success.

Benefits of an ATM machine

If you’re considering installing an ATM at your place of business, there are several benefits you can expect. Chiefly, if you are a cash-only business, having an ATM on-site allows your customers to withdraw cash so they can pay you for goods or services. Additionally, you reap the benefit of an extra commission.

Here are the main benefits:

  • Increased revenue: Revenue could increase because of the commission you earn on each transaction, as well as from new customers who enter your establishment to use the ATM.
  • Convenience: Offering your customers an easy cash option inside your business means you’re providing them with convenience.
  • Flexible plans: ATM companies often help with marketing and allow you to buy or lease your machine, depending on what works best for your business. There are short-term-contract and cancel-anytime options, and some companies help you market the ATM.
  • Reduced credit card processing fees: Businesses with ATMs inside their shop receive more cash payments compared with businesses that do not. By putting an ATM inside your store, you can drive down credit card processing fees.

Key Takeaway

Choosing the right credit card processor can be easier when you visit our credit card processor reviews page. Start with our full Merchant One review if you’re interested in a service that’s ideal for easy approval.

Types of ATMs

If you’re considering adding an ATM to your business, it’s important to understand what types of machines are available and how each type can help your business. Here are three ATM models we found that make sense for small businesses:

  • Nautilus Hyosung Monimax 5000: This is a typical stand-alone ATM that provides easy access to cash in many retail stores. It includes a sign topper to help your customers locate it, and it has a small footprint.
  • Genmega G2500: This model is a very basic ATM. It doesn’t have as many features as some machines, but it is small and freestanding, making it ideal for smaller companies.
  • Genmega GT3000: This is an example of a “through-the-wall” ATM, which means it is not a stand-alone unit but rather one that builds into a wall within a business. This can be a good option for businesses that are looking to provide safe and efficient outdoor ATM access.

Expenses associated with ATMs

You can rent or buy an ATM. Although it’s more expensive to buy one, you receive a higher commission per surcharge transaction.

Buying an ATM

ATMs cost anywhere from $1,000 to $10,000, depending on if you buy a used or new machine. Although it’s cheaper to buy a used machine, they’re usually slower and look older, so people may be less likely to use them.

There are different types of ATMs to consider, such as countertop or freestanding models. The type also affects the price.

Also keep in mind that if you buy an ATM, you’ll be responsible for maintaining the machine, including keeping it loaded with cash and making sure it’s working properly. “Someone can buy the ATM outright … and place [it] in a location they own,” said Brad Daniel, CEO of America’s Bitcoin. “They can load money from their business into the ATM, cutting out a third party, which reduces costs.”

Buying your own ATM is very profitable, Daniel said, and between 15 and 30 transactions a month can yield a high return. “[It’s] a great secondary source of income that could equal anywhere between $20,000 and $30,000 extra per year,” he said.

Did You Know?

In some cases, your ATM can be profitable even if it results in only 15 customer transactions per month.

Full-service ATM programs

If you don’t want to buy an ATM or worry about maintaining it, you can pay to participate in a full-service program in which a retailer maintains it.

“The ATM is put in a retail location; then cash is loaded,” Daniel said. “The largest cost associated with this is rent to the retailer. The rent is usually a percentage of the service charge. That is the retailer’s ‘rate’ or ‘commission.'”

How to start an ATM business

Many small business owners may want to add an ATM to one or all of their locations. If you’re looking to start a business that buys and sells ATMs to small businesses, there are some considerations you should be aware of.

First, just as you would before considering any business endeavor, do your research on the market, including how big the market is, who the major players are and how you would fund your business.

Here are some additional general steps to follow as you begin your ATM business journey:

  • Consider the startup costs. Common startup costs include office space, machine purchases, legal or business-creating fees, and staff fees.
  • Make a list of retail locations well suited for an ATM. Target customers could include places such as gas stations, bars and convenience stores.
  • Sell or lease ATMs to interested business owners. As you talk to retailers and small business owners, negotiate the best deal possible and keep your costs in mind, especially if you are providing a full-service arrangement.
  • Install the ATM. Once the machine is installed, load cash and start collecting your fees. If you are using a full-service model, you’ll need to service the ATM regularly to ensure it is fully operable.
  • Grow your business. Expand your business by finding new locations and providing them with ATMs. As your clientele grows, so will your workforce and your inventory of ATM machines.

Should you get an ATM?

An ATM can be helpful for your business if your customers might be more likely to pay with cash than a card on-site. That’s especially true if you expect enough cash withdrawals per month for you to profit from your ATM. Some careful math and deep thinking about how often customers will use your ATM can help you make the right call. And if you succeed, you can use the extra cash to fund all kinds of business ventures.

Saige Driver contributed to the reporting and writing in this article. Some source interviews were conducted for a previous version of this article.

How Profitable Is an ATM? (2024)

FAQs

How profitable is an ATM machine? ›

Buying your own ATM is very profitable, Daniel said, and between 15 and 30 transactions a month can yield a high return. “[It's] a great secondary source of income that could equal anywhere between $20,000 and $30,000 extra per year,” he said.

Do ATM owners make money? ›

As an owner of an ATM machine you make money each time a customer uses your ATM to take out cash. A convenience fee or charge is placed on the machine and you collect that fee and are paid on a daily basis. Here is a complete starter guide of how to make money and build your ATM Business.

Are ATMs a good passive income? ›

Owning an ATM (short for automated teller machine) can be an excellent low maintenance, mostly-passive way to make solid income. These machines offer a perfect side hustle that can be done by just about anyone. In addition, if you run enough ATMs, they can be a full-time business providing more substantial money.

Is ATM business growing? ›

According to statistics, the global ATM market size reached USD 20.18 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 4.9% within the next few years. Undeniably, now is the best time to capitalize on this money-making opportunity.

How often are ATMs refilled? ›

In some instances, a machine may need to be refilled daily. In other cases, a machine will only need to be refilled weekly or monthly. Regardless of the exact needs, the cash management service will have enough information about a particular ATM to develop a schedule for how often it needs to be refilled.

Is an ATM business scalable? ›

Plus, an ATM business is scalable. Once you get the hang of owning and operating one machine, purchase and place another! You could be making thousands of dollars a year with five to ten machines. Even with ten machines, you still get to enjoy a fairly flexible schedule.

How much does 1 ATM make monthly? ›

If your ATM falls in the average usage of 6 – 7 per day, and you charged $2.50 you would earn between $15 – $17.5 per day, at $3.00 you would earn over $20 per day or between $360 – $600 per month.

How successful is an ATM business? ›

Yes, owning an ATM machine business can be profitable because there is a consistently high demand for ATMs. Not only do people need them for personal transactions, but businesses also rely on ATMs. Additionally, the cost to maintain an ATM machine is relatively low, which can help keep profits high.

Who fills money in ATM machines? ›

Obviously, ATMs at banks will be refilled by the bank itself. However, for standalone ATMs, there are a few different options when it comes to the responsibility of refilling the machine. If a business is the outright owner of its ATM, they have the option of refilling the machine on their own.

Are ATMs in demand? ›

ATM Market size is valued at USD 20.9 Billion in 2021, and it is anticipated to attain a value of USD 28.98 Billion by 2028, at a CAGR of 4.7% over the forecast period (2022-2028).

Where are ATMs most profitable? ›

Nightclub and bar owners who have an ATM machine available typically see significant extra income — both from surcharge fees and the fact that customers spend more money in the bar when they have access to cash.

How much do you need to start an ATM business? ›

Total investment will be defined by how many machines you plan to start with. Each machine will cost between $3,000 and $10,000, depending upon the style you purchase. Each machine should have at least $2,000 in cash on a rotating basis.

Will ATMs become obsolete? ›

That might lead you to think ATMs are becoming obsolete, at least in developed countries. But you'd be wrong. True to their roots as cutting-edge technologies, ATMs are evolving to meet the needs of today's financial institutions and their customers.

What will replace ATMs? ›

There is now a broad swath of terms that financial institutions and fintechs coined to describe new self-service banking technologies: ITMs, video tellers, IBKs, PTMs, VTMs, self-service kiosks, self-service technologies.

Do ATMs have a future? ›

ATMs will become more, and less complex

The ability to accelerate transaction automation, increase customer satisfaction, and offload employee expense is the holy grail for many financial institutions. At the other end, smaller banks and credit unions are moving towards economical, cash dispensing ATMs.

How long does it take for an ATM to pay for itself? ›

The return on investment varies, based on the traffic each machine receives. The number of machines in place also makes a big difference. It's not uncommon for a machine to work for eight to 12 months before the machine itself is paid off, and it becomes profitable.

Is buying an ATM machine a good investment? ›

While buying a used machine is cheaper, they're usually slower and look older, and because of that, many people might not use it. Buying your own ATM can be a very profitable endeavor depending upon how many ATMs you manage and operate and how many transactions each one processes each day.

How much will the ATM give you a day? ›

Your ATM max withdrawal limit depends on who you bank with, as each bank or credit union establishes its own policies. Most often, ATM cash withdrawal limits range from $300 to $1,000 per day. Again, this is determined by the bank or credit union—there is no standard daily ATM withdrawal limit.

What are the pros and cons of ATMs? ›

Advantages And Disadvantages
AdvantagesDisadvantages
24X7 operations.Runs out of cash sometimes.
Multiple locations (ATMs operated by other banks can also be used).High fees in case of withdrawal from another bank's ATM.
2 more rows

Which ATM franchise is best? ›

  • HDFC Bank. HDFC Bank Limited is a Mumbai-based Indian banking and financial services corporation. ...
  • Kotak Mahindra Bank. Kotak Mahindra Bank Limited is a Mumbai-based Indian banking and financial services corporation. ...
  • State Bank of India. ...
  • Indusland Bank. ...
  • Punjab National Bank. ...
  • Bank of Baroda. ...
  • Bank of India.
Apr 20, 2023

How much does it cost to own 1 ATM? ›

ATM Machine

ATM machines can range in cost from $1,000 to $8,000. This is a wide range, but it depends on the size of the machine and the age. Realistically, however, you should probably expect to pay around $2,000-$3,000. That is the range for the most common, free standing ATM machines.

How much money does the average ATM have in it? ›

The average retail ATM that you would see at a convenience store, gas station, or hotel would typically be stocked with a maximum of $20,000. Most ATM operators use a machine with a cash cassette with a 1000 note capacity and they typically load the ATM with $20 bills. $20 x 1000 notes = $20,000 maximum.

What is the average ATM fee? ›

Your bank's non-network fee: Your own bank may also charge you a "non-network" ATM fee for using an ATM operated by another bank or institution. These charges will typically cost between $2.00 and $3.50, depending on your bank and the tier of service you're enrolled in.

How to make passive income with ATMs? ›

The Bottom Line: If you're considering an ATM Machine or want to get into the ATM business as a side hustle to earn some extra cash or as a passive income, you need at least 3-4 people per day to use your ATM (if available 7 days per week) to pay for the machine and make a few bucks.

How do ATMs get refilled? ›

The ATM Replenishment Process

Therefore, the terminal must go through an ATM replenishment cycle. Replenishment is where a third party hired by the bank removes the leftover money in the machine and replaces it with a fresh load. The bank notes go into cassettes based on their denomination.

How to invest in ATMs? ›

The busier the location, the more withdrawals from the ATM, and the more money you make. Typically, you invest in the machine and place it in a merchant's business with an agreement to share a portion of the surcharge fee. This is one way to increase the business owner's interest in the machine.

Do casinos own the ATM machines? ›

Leasing an ATM

Casinos that don't currently have purchasing an ATM within their business plan have the option to lease an ATM. By leasing an ATM instead of purchasing, casinos will earn transaction fees while they're making payments on the machine.

How does an ATM recognize money? ›

Conclusion. All ATMs are equipped with an electronic sensing eye and other scanning devices in order to detect bogus money. Besides, they record transaction details, personal activity and the user's face using in-built cameras.

What is the disadvantage of ATMs? ›

The drawbacks of ATMs include: ATM use fees. The inability to withdraw cash if an ATM is broken.

Why are ATMs disappearing? ›

The huge adoption of digital payments - such as contactless cards or using smartphones on EFTPOS terminals - has seen a dramatic reduction in the number of customers accessing ATMs to withdraw cash.

Who is the largest owner of ATMs? ›

The largest non-bank ATM provider in the U.S. is Cardtronics, with in excess of 100,000 ATMs deployed in America, and the second largest U.S. independent ATM provider is Payment Alliance International, with over 70,000 ATMs in service.

What is the highest money in ATM? ›

Mount Everest's peak is the highest altitude above mean sea level at 29,029 feet [8,848 meters].

Who uses ATMs the most? ›

The Asia-Pacific region accounts for the highest ATM usage across the globe in the ATM market. As per ATM statistics and trends for 2021, ATM transactions across the globe grew up to $12.6 trillion in 2021.

What should I name my ATM business? ›

We've used general brainstorming techniques to share several creative and catchy business name ideas for an ATM company.
  • Grab N Go ATM.
  • Cash Flows ATM.
  • Minted Coin Autoteller.
  • Rainy Day ATM.
  • Piggy Bank Kiosks.
  • EZ Monies ATM.
Apr 4, 2023

What ATMs should be avoided? ›

Free-standing ATMs, such as the kind you might see in grocery stores or malls, may be easier for criminals to tamper with than an ATM that's located at your bank. For example, criminals may be able to attach devices that can steal your personal identification number (PIN) or account number.

How long will ATMs be around? ›

ATMs and bank branches will be extinct by 2041

Recent research from Expert Market foresees the complete disappearance of all ATMs by 2037, while bank branches, at this rate, have just over 22 years left.

Are banks eliminating tellers? ›

Roles slated to disappear include branch managers, call center employees and tellers. Artificial intelligence, cloud computing and robots will play a larger role in daily banking functions like taking payments, approving loans and detecting fraud.

What happens if ATM runs out of money? ›

The bank refills it. Banks have a periodic refilling schedule to ensure ATMs are loaded with sufficient cash.

What happens when ATM is out of money? ›

If an ATM doesn't have enough money, what happens? While this is not the same as an ATM failing to dispense, there may be times when the ATM doesn't have enough cash left to fulfill your request. In that case, the ATM will let you know that it has insufficient funds and will deny the transaction.

Will ATMs make change? ›

Here's a list of some things you can do at the counter but not at ATMs: Withdraw coins or low-value denominations. ATMs give out cash rather than coins – so if you need to withdraw odd or a small amount of money, it's best to visit the Money Services counter in your local Kroger Family of Stores.

How much is the ATM industry worth? ›

ATM Market size is valued at USD 20.9 Billion in 2021, and it is anticipated to attain a value of USD 28.98 Billion by 2028, at a CAGR of 4.7% over the forecast period (2022-2028).

What is the most expensive ATM fee? ›

Highest ATM fees by metro area
RANKCITYAVG. TOTAL ATM FEE
1Atlanta$5.38
2Detroit$5.29
3Phoenix$5.24
4Cleveland$5.23
21 more rows
Aug 31, 2022

Who pays ATM fees? ›

Most banks and credit unions have a network of ATMs that offer free access to your money. But if you go outside of the network, a fee may be imposed, including: ATM operator fee. Also known as the surcharge, an operator fee is charged by the ATM owner to noncustomers using its ATMs.

How much does a non Chase ATM cost? ›

ATM Fees at Non-Chase ATMs — $3 to $5.

How much do I need to open an ATM? ›

While this type of business venture does not require an office space or a lot of supplies, there are a few things you will need to purchase. Total investment will be defined by how many machines you plan to start with. Each machine will cost between $3,000 and $10,000, depending upon the style you purchase.

Is buying an ATM smart? ›

Owning ATMs can potentially be a good business as they can create a relatively passive income stream (work a couple of hours a week) and can be run from home (low overhead). However it can also be a bad choice if you make bad decisions.

Can I start my own ATM business? ›

Yes, owning an ATM machine business can be profitable because there is a consistently high demand for ATMs. Not only do people need them for personal transactions, but businesses also rely on ATMs. Additionally, the cost to maintain an ATM machine is relatively low, which can help keep profits high.

Where do ATMs make the most money? ›

Nightclubs and Bars

Nightclub and bar owners who have an ATM machine available typically see significant extra income — both from surcharge fees and the fact that customers spend more money in the bar when they have access to cash. Learn more about ATMs for bars and nightclubs.

How many ATMs are stolen each year? ›

The American Bankers Association puts the number at an even lower one crime for every 3.5 million transactions, or about 3,000 a year1. With consumers becoming more dependent on ATMs and the proliferation of ATM debit cards, computer crime in this area is more likely to increase.

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