Flanking Defence (2024)

Marketing dictionary

Flanking Defence

a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.

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Flanking Defence (2024)

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Flanking Defence? ›

a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.

What is an example of flank defense? ›

For example, Grameen phone has set a high price per minute even though it is in growth stage and invested that amount in advertising extensively which turned around the cards for that company. In this way, flank defense can also play a major role in changing the current ranking of a company in business.

What is a flanking strategy? ›

a competitive marketing strategy in which one company attacks another in a weak spot, commonly by paying maximum attention to either a geographic region or a market segment in which the rival is under-performing. +1 -1.

What are flanking defensive positions? ›

A form of defense in which the defender takes up a position so located that the enemy will expose his flanks or line of communications if he continues his advance.

What is flanking in the military? ›

In military strategy, flanking is attacking the opponent from the side. It's effective because the enemy's strength is usually concentrated at the front. By attacking the side, you're more likely to hit a weaker spot, one less defended – giving you an advantage.

Why would an army want to flank its opponent? ›

Flanking is useful because a force's fighting strength is typically concentrated in its front, therefore, to circumvent an opposing force's front and attack its flank is to concentrate one's own offense in the area where the enemy is least able to concentrate defense.

How effective was flanking? ›

Flanking maneuvers play a critical role in nearly every major battle in history; and have been used effectively by famous military leaders like Hannibal, Julius Caesar, Khalid ibn al-Walid, Napoleon, Saladin, Nader Shah, William Tec*mseh Sherman and Stonewall Jackson throughout.

Why are flanking attacks effective? ›

In military strategy, flanking is attacking the opponent from the side rather than head on. This is done because the enemy's strength is usually concentrated at the front and you are more likely to find a “soft spot” or weakness hitting the enemy at the sides.

What is a flanking attacker? ›

A Flanking Attack strategy is one where you focus on a competitor's weak points. You attack these in order to dislodge them and gain market share. The name comes from the military strategy whereby an enemy is attacked from the side, under the assumption that most strength is positioned at the front.

What is the 5 flanking sequence? ›

The 5′ flanking region is a region of DNA that is adjacent to the 5′ end of the gene. The 5′ flanking region contains the promoter, and may contain enhancers or other protein binding sites. It is the region of DNA that is not transcribed into RNA.

How do you flank an enemy? ›

Strategy. A flanking maneuver works best when an enemy is engaged at their front. Often an opposing force must be maneuvered into a position where a flanking attack would work. An ideal situation is getting them into a position where their front is narrow and the flanks are long.

Why is it called flanking? ›

To flank something means to stand at the side of something. In the military, a flank is a left or right side of an army or fleet of ships. Flank has several other senses as a noun and a verb. The space on your torso between your lowest rib and your hip is called your flank.

What does it mean to flank someone? ›

: to place something on each side of. 2. : to protect a flank of. 3. : to attack or threaten the flank of (as a body of troops)

What is a synonym for flanking? ›

flanking (adjective as in lateral) Strong match. oblique. Weak matches. crabwise edgeways side-by-side sidelong sideward sideway sideways sidewise skirting.

What was flanking in the Civil War? ›

Finally, the ultimate goal of a flanking maneuver was really to get your men behind the enemy so you were both shooting at them from the front and the rear, and you could cut off their line of retreat, forcing them to surrender.

What does flank mean in civil war? ›

Flank: Used as a noun, a “flank” is the end (or side) of a military position, also called a “wing”. An unprotected flank is “in the air”, while a protected flank is a “refused flank”. Used as a verb, “to flank” is to move around and gain the side of an enemy position, avoiding a frontal assault.

What is an example of a flank strategy? ›

Flank attack strategies are especially apparent in the automotive industry. One good example is Mercedes-Benz overtaking General Motors in the 1950s by creating a luxury product aimed at a wealthy demographic.

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