Facebook is set to lose users in US for the first time (2024)

FAQs

Facebook is set to lose users in US for the first time? ›

The news: Facebook users will fall for the first time this year, dropping 0.8%, a 1.4 million user decrease, to 178.3 million users, per our newly released forecast.

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"A survey conducted by Edison Research found that Facebook usage among American adults fell by 5% between 2020 and 2021."

"The aging problem is serious," alarmedly noted a Facebook researcher in 2021, in a memo revealed by the "Facebook Files." For example, the number of American teenagers on the platform had then dropped by 13% in two years.

Is Facebook losing popularity? Yes. One reason is the privacy scandals. Second is that people are using multiple social media platforms nowadays like snapchat and Instagram and LinkedIn.

Neurotic individuals stop using Facebook because of privacy concerns, addiction concerns, banality of content, annoying content, and information overload.

As the most popular social media platform for commerce, there are tens of millions of shoppers on the platform. The same eMarketer study as above showcases that Facebook commerce is expected to continue to grow, reaching 64.6 million shoppers by the end of 2024.

Today, three billion people check it each month. That is more than a third of the world's population. And two billion log in every day. Yet it finds itself in a battle for relevancy, and its future, after two decades of existence.

That's right. The behemoth of social media saw a decline in usage, from 67 percent of Americans ages 12 and older to 62 percent of that same audience, according to Edison and Triton's survey of 2,000 randomly selected persons. This drop is seen in every age and gender demographic as well.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028.

A full cache and lots of temporary files can clutter up your phone, tablet, or computer, and cause Facebook to crash constantly. Clear your cache on Android by going to Settings > Apps > Facebook > Storage > Clear cache & Clear data.

Is Facebook becoming obsolete? ›

On paper, Facebook is far from dead. It has more than 3 billion active monthly users—more than any other social network by far—and about 50% of those users are under the age of 34.

Zuckerberg has at least one major reason for concern beyond just stalled user growth and a slowing economy: Apple . The 2021 iOS privacy update, called App Tracking Transparency, undermined Facebook's ability to target users with ads, costing the company an estimated $10 billion in revenue this year.

There are lots of reasons to delete Facebook—especially if you don't like companies getting hold of your data and using it for advertising. While there are ways to increase your privacy when using the social network and the settings to do so, some people have decided to come off Facebook altogether.

When you don't have to worry about getting distracted every five minutes by your Facebook notification, you will be surprised at how much your productivity will skyrocket. One of the worst things about Facebook is it constantly interrupts you when you're at work, or while you are doing something meaningful.

A full cache and lots of temporary files can clutter up your phone, tablet, or computer, and cause Facebook to crash constantly. Clear your cache on Android by going to Settings > Apps > Facebook > Storage > Clear cache & Clear data.

Facebook appears to be making a comeback among younger users meta reports. Over 40 million users aged 18 to 29 now check Facebook daily, the highest in three years. Facebook appears to be making a comeback among younger users.

Currently there are 2.09 billion daily users on Facebook - and that's up 5% since last year. This makes it the most popular social network on the planet, and also the third most visited website in the world. That's a lot of potential customers to find and sell to.