Data-Driven Wine Investing | Cult Insider | Edition 17 (2024)

But my own “Pinot Epiphany”, or at least the one I think I had, did not come from a Burg. My love for Pinot Noir began when I put my lips to an unlikely Australian Pinot from the Mornington Peninsula.

Alas, I hope my fellow Burgundian purists and faithfuls will still read on, as I attempt to share my own understanding and encounter with Mornington Pinots.

For simplicity, this article would focus just on the unique climate, terroir, and consequent tasting profiles of Mornington Pinots; and why perhaps, a truly eclectic Pinot “junkie” should give this small region a go!


The Climate in Mornington

Just an hour’s drive south of Melbourne, the Mornington Peninsula holds roughly 980 Ha of planted vineyards, ranging from sea level to 300m about sea level.

The Peninsula’s unique location and surrounding seas have somehow insulated the region from the greater effects of global warming over the past 60 years compared to other regions in the Southern Hemisphere. The cooling influence from the sea plays a significant role in the wines from the region, with no vineyards in the Mornington being more than 10km from the sea.

Rarely do other regions collectively showcase Pinot Noirs, where the refreshing sea breeze plays such a distinctive role. While the Mornington Peninsula experiences a cool maritime climate, there are variations across its subregions due to differences in elevation, aspect, and topography; creating microclimates that could vary to a great degree.

“From when the vines wake up, to flowering and fruit set, and through to vintage time, there can be a difference of two or three weeks between different sites, so individual weather events and different seasons can affect every part of the Mornington Peninsula differently,” says Moorooduc Estate’s Kate McIntyre MW. “The different combinations of soils, aspect, altitude and latitude add up to many unique sites that express themselves through Pinot Noir in their own, diverse and special way.”Young Gun of Wine


The Terroir in Mornington

Much like Burgundy, the Peninsula carries different soil types that are widely believed to imbue certain characteristics in its wines.

In general, the central north-eastern zones, including Moorooduc and Tuerong, feature sandier soils and lower elevations. Influenced by warmer bay-side breezes, grapes tend to ripen earlier, resulting in darker, richer, and fuller-bodied Pinots.

Venturing south to the central zone, yellow duplex soils overlay well-drained clay in areas like Dromana. Higher elevations in locales such as Red Hill and Main Ridge carry red-brown basalt soils, coupled with increased rainfall, which foster fertile conditions and yield more delicate wines.

In the south-eastern parts like Merricks and Balnarring which are closer to the sea, brown duplex soils are more common, and the cooler conditions result in later ripening. The Pinots here tend to be lighter-hued, refreshingly aromatic, and more fine-boned.


The Taste of Mornington Pinots

Regrettably, my personal exploration of Mornington Pinots has been limited. However, prevalent winemaking practices and the achievements of key producers have steadily shaped the expected flavour profile of a Mornington Pinot.

The finest Mornington Pinot Noirs exhibit a rich tapestry of primary fruit aromas and flavours, spanning cherries, plums, and raspberries. Wines from higher elevations like Main Ridge lean towards red fruits, while those from lower elevations like Moorooduc tend towards darker fruits.

Savoury complexity, the same kind of alluring forest floor and mushroom you get from the good burgs, is common. And with vine age increasing, I have personally heard winemakers noting that their wines are starting to see more structure and depth. These are two factors which I tend to find lacking in other New World Pinots.

In general, oak usage in Pinots across the Peninsula tends to be restrained, though winemakers may vary in other aspects of their approach, like the extent of whole bunch fermentation in Pinot production. The maverick winemakers of the Mornington are also continually experimenting with new techniques to improve the quality of their wines.

Imagine Burgundy's excellence as a standard, fuelled by the pioneering spirit of New World vintners. For instance, clonal selection and experimentation to produce exceptional and intriguing wines, is quite commonplace. Take Eldridge Estate, for example, where vineyards are meticulously divided according to clones and each site tailored to optimise conditions for these specific clones. Their single-clonal wines, like the MV6 which I have personally tried, are truly outstanding.


In Summary

Perhaps Mornington Pinots still have some way to go before rivalling the outstanding GC Burgs. In all its glory of fruit, nuance, and sea-kissed aromatics, a beautiful Mornington Pinot might still seem too clean or just a little short of that - Burgundian Forest Floor – that Burgundy enthusiasts crave.

Yet, at its current price point and value, the wiser (and self-serving) thing for us Pinot lovers to do would be to safeguard this Pinot hack for as long as we can.

Data-Driven Wine Investing | Cult Insider | Edition 17 (2024)

FAQs

Is wine investment legit? ›

The popularity of fine wine as an investment vehicle is on the rise, but so are wine investment scams. Victims of wine scams typically lose around $7000 on average to scammers. But, there have been cases of investors losing more than $350,000 as well!

How many users does vinovest have? ›

The Culver City-based tech company, which claims to have more than 150,000 investors, constructs portfolios across wineries and distilleries so limited partners can buy into the maturation process of wines and spirits, betting on their appreciation.

What is the ROI on wine investment? ›

But wine is also an alternative asset that can yield excellent returns with a low level of risk. Plus, many consider it a fun and interesting method of building wealth. Over the last 120 years, wine has given investors a 8.5% historical annual return.

How much do you need to invest in vinovest? ›

A managed account at Vinovest requires a minimum $1,000 initial deposit. Different membership tiers have various assets under management thresholds: Starter tier – up to $9,999. Plus tier – $10,000 to $49,999.

Is wine investing worth it? ›

Is fine wine profitable? Yes, but wine has underperformed the stock market in recent years. The Liv-ex Fine Wine 1000 index, which tracks the prices of 1,000 fine wines worldwide, generated a 19.1% return in 2021, compared to the S&P 500's return of 28.71%. How much do you need to start investing in wine?

Is wine a risky investment? ›

Financial Risk

Any financial investment carries with it a certain amount of risk and fine wine is no different. The prices of your portfolio can go down as well as up.

How profitable is wine investment? ›

Between April 2020 and September 2022, the average bottle of fine wine rose 43.5% in value. While the wine market has dipped and corrected since, the general trajectory has historically pointed upwards. Since 2004, Liv-ex data shows that the average bottle price tag has risen by 329.9%.

Who are vinovest competitors? ›

Top 6 vinovest.co Alternatives & Competitors
  • winefolly.com. 67,376. 22,494. 881.48K. +14.16% 1.7. ...
  • millesima-usa.com. 282,979. 66,174. 144.7K. +98.73% 2.2. ...
  • wine.com. 54,882. 13,024. 1.12M. -23.02% ...
  • winedeals.com. 662,731. 193,042. 48.19K. +35.58% ...
  • winespectator.com. 123,152. 33,740. 418.46K. +20.0% ...
  • wineenthusiast.com. 50,393. 11,743. 1.25M. +15.87%
Jun 11, 2024

Can you make money buying wine? ›

Buying Wine as an Investment. Since the 1990s, fine wine investment has continued to increase in popularity; this is hardly surprising since, provided it's done with care, wine investment can be extremely profitable — not to mention fun.

Is wine a better investment than stocks? ›

Stocks are often seen as high-risk, high-reward investments, but wine can provide a more secure option for maintaining a healthy portfolio. Wine is considered an excellent investment with lower risks compared to the stock market.

What are the disadvantages of investing in wine? ›

High cost of storage and high commission selling fee are other consideration factors. There are also supplier and product risks. There are plenty of fake wines in the market; and the wines could be heat damaged during storage or broken during transit.

What is the best wine to buy for investment? ›

Popular Investment Wines
  • On Bordeaux's 'left bank', chateaux Latour, Lafite-Rothschild, Margaux, Mouton-Rothschild and Haut-Brion remain reliable as high-grade investment wines. ...
  • Although less commonly traded, top Burgundy (both red and white) fetches some of the highest prices ever paid for wine.

Which is better Vint or Vinovest? ›

Which is better, Vint or Vinovest? Vint's platform is better for new or amateur wine investors. Vinovest is more appropriate for experienced wine investors.

How long has Vinovest been around? ›

Vinovest Features
Holding PeriodMinimum of 2 to 20+ years
Investment Options- Conservative Portfolio - Balanced Portfolio - Aggressive Portfolio
Investment Returns12.4% to 100+%
Year Founded2019
13 more rows

Is Vinovest insured? ›

Vinovest provides a comprehensive third-party insurance policy to all clients. If your wines are damaged due to mishandling or a natural disaster, we will reimburse you for the current full market value of the bottles.

Is investing in wine smart? ›

Wine is widely considered a good portfolio diversification tool for investors looking to balance their assets in a valuable global market. Is fine wine profitable? Quality wine prices have the potential to rise over time.

Is wine investment regulated? ›

Wine, along with other alternative and passion assets, is not regulated by the Financial Conduct Authority or the Securities Commission.

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