Costco uses this winning 6-part formula that makes it the anti-Walmart (2024)

Costco uses this winning 6-part formula that makes it the anti-Walmart (1) Costco uses this winning 6-part formula that makes it the anti-Walmart (2)

Costco andWalmart are both go-to spots for shoppers looking to save.

But behind the scenes, the two retailers couldn't be more different.

In fact, Costco has thrived bybeing the"anti-Walmart,"a term first attributed to the retailer in 2005 bySteven Greenhouse at The New York Times.

Eleven years later, the retailer's strategy seems essentially unchanged, according to a new report from Fortune that takes a deep dive into Costco's business.

Costco uses this winning 6-part formula that makes it the anti-Walmart (3)

Tim Boyle / Staff / Getty Images

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We pulled from the report the six major ways Costco sets itself apart from its competitors.

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  • Only offer a limited number of items.Costco sellsjust 3,700 products compared to 140,000 at Walmart or 500 million options at Amazon, according to Fortune.Fewer items increases sales volumes and helps Costco get better bargains with suppliers.
  • Keep mark-ups low.Fortune reported the average markup at Costco is 11%, compared to nearly 24% at Walmart, 30% at supermarkets, and 35% at Home Depot and Lowe's. Lower markups may mean lower profit margins in the short term, but they also help boost customer loyalty over time.
  • Make customers pay for membership.Costco's 81 million membershipsaccount for nearly 3% of itsprofits, according to Fortune. The membership model helps build customer loyaltyand provides a guaranteed source of revenue for the retailer.
  • Pay workers well.The average pay for Costco workers is $22 per hour, compared to $13.38 at Walmart, Fortune reported, which has helped the retailer keep itsemployees. The company has a 94% retention rate for employees who have been at the company for a year. Theaverage retention rate for hourly employees across the retail industry is 45%, according to advisory firm Korn Ferry.
  • Don't advertise.Thisallows Costco to save on marketing.
  • Aim for high-end customers.Costco's focus on quality and a handful of brand names means it attracts more upper-middle class customers who are cost-conscious, but can afford to spend a significant amountmoney on each shopping trip.

There are some areas where Walmart is beating Costco, most notably in e-commerce, whereCostco has been slow to invest. Walmart has invested a lot inonline shopping, shelling out more than $3 billion to acquire Jet.com in August.

Ultimately, analysts sayCostco's ongoing success is intrinsically linked to itsbusiness formula.

"Costco's model remains as relevant today as it was 20 years ago," UBS retail analyst Michael Lasser told Fortune, "and we don’t think that is really going to change."

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Costco uses this winning 6-part formula that makes it the anti-Walmart (2024)

FAQs

Who is more profitable, Costco or Walmart? ›

Walmart is significantly bigger in revenue (almost three times) and puts a higher operating margin on the products it sells (24,8% vs 12,9%). Despite the more lucrative financials, Costco operates a very efficient model getting the best productivity out of its square feet (+211% more sales per square feet) and people.

Which is bigger, Costco or Walmart? ›

Costco's operation is small compared to Walmart's scale. The company has 9,000 fewer stores and held just 2.3% of the US retail market share as of 2022.

What is Walmart's markup? ›

Costco takes a small markup

That means that every sale pays for a little piece of labor, rent, utilities, and any other overhead costs, Walmart has made between 23.1% and 24.9% in gross profit margin between 2006 and 2023, according to data from Statista.

Does Costco treat their employees better than Walmart? ›

Employee Ratings

Costco Wholesale scored higher in 10 areas: Overall Rating, Culture & Values, Diversity & Inclusion, Work-life balance, Senior Management, Compensation & Benefits, Career Opportunities, CEO Approval, Recommend to a friend and Positive Business Outlook.

What is Costco's biggest money maker? ›

Costco makes some of its profits from its merchandise, but the bulk of its profits come from membership dues. Only members can shop at Costco. The membership business model allows Costco to undersell the competition by offering products in bulk at lower prices to ensure customer loyalty.

Who is Costco's biggest rival? ›

Costco Wholesale Corp's (COST) main competitors in the highly competitive retail market of large discount stores are Walmart Inc. (WMT) and Target Corporation (TGT). These companies are also sometimes classified as consumer defensive stocks.

Does Walmart own Costco? ›

Costco is a publicly traded company, while Sam's Club is a subsidiary of Walmart.

What is Costco biggest seller? ›

Toilet paper

Costco's best-selling item is its Kirkland Signature Bath Tissue. It sells more than a billion rolls every year, bringing in over $400 million dollars in revenue. Costco's toilet paper is thicker and more absorbent than most other brands. It is also less expensive per sheet than many other brands.

Who owns Walmart percentage? ›

Shareholders: Walmart Inc.
NameEquities%
Walton Enterprises LLC 37.33 %3,002,673,39337.33 %
Walton Family 8.124 %653,456,0518.124 %
Vanguard Fiduciary Trust Co. 5.119 %411,745,3345.119 %
BlackRock Advisors LLC 2.905 %233,691,1962.905 %
1 more row

What food has the highest markup? ›

Coffee and Specialty Beverages: Coffee has one of the highest markups in the food and beverage industry. This includes specialty drinks like lattes, cappuccinos, and iced coffees. Baked Goods: Items like cakes, cookies, and pastries usually have high-profit margins.

How much money does a Walmart store make a day? ›

On average, a U.S. Walmart store pulls in $1.1 billion annually, which translates to roughly $3 million in sales every single day. Breaking it down further, Walmart (globally) earns more than $6.97 million on an hourly basis.

Is Costco the most profitable retailer? ›

Costco's financial performance and competitors

In 2022, Walmart generated almost three times as much retail sales as Costco. Other competitors, though not as large as Costco, are Target and BJ's Wholesale Club.

Is Costco a profitable business? ›

There's no doubt that Costco has been incredibly successful from a financial perspective. And this has resulted in the stock rising almost sixfold in the last decade. As a result, the company carries a market cap of $308 billion today. Furthermore, Costco is the world's third-biggest retailer in terms of net sales.

Is Costco more profitable than Sam's Club? ›

In terms of net sales, Costco ranked number one generating more than double than its counterpart Sam's Club, and twelve times more than BJ's Wholesale Club. Concerning locations in the United States, Sam's Club operated slightly more warehouses than Costco, while BJ's had a little over 200 stores across the territory.

Who makes the most money at Costco? ›

Hourly pay at Costco Wholesale Company ranges from an average of $13.97 to $29.81 an hour. Costco Wholesale Company employees with the job title Meat Cutter make the most with an average hourly rate of $20.20, while employees with the title Cashier make the least with an average hourly rate of $16.51.

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