Coca‑Cola is kicking off the year with two exciting updates across brands – introducing a new option to its popular Coca‑Cola® with Coffee portfolio, and debuting a new look for its Coca‑Cola® Flavors lineup.
01-20-2022
Coca‑Colawith Coffee® Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. Since launching in January 2021, the hybrid innovation has given consumers a refreshing reset to their daily routines with a pioneering proposition that “sips like a co*ke and finishes like a coffee.”
“We set out to grow occasions for the co*ke brand during the mid-afternoon lull when we want a pick-me-up,” said Brandan Strickland, brand director, Coca‑ColaTrademark. “Because we know that while there’s nothing better than a 3 p.m. ice-cold co*ke, we are competing with coffee during these break moments. We believe Coca‑Colawith Coffee is the perfect choice for those who want the uplifting and refreshing taste of a co*ke with the familiar flavor of coffee. The best of both worlds.”
Describing Coca‑Colawith Coffee as a drink that’s “meant to be tried,” Strickland said 88% of consumers who have purchased the product say they will buy it again.
Vanilla has been the top-selling Coca‑Cola with Coffee SKU to date, revealing consumers’ desires for indulgent flavors. “As we thought about how to optimize our current offering and give consumers even more of what they want, Mocha emerged as a no-brainer,” Strickland said. “It’s the No. 1 flavor in the RTD coffee category, and we’re confident the amazing formula we’ve developed will be a home run with existing fans of the brand as well as those who have not yet given it a try.”
All Coca‑Colawith Coffee flavors are available in single-serve 12-oz. cans, and Dark Blend and Vanilla offerings are available in 12-oz. four-packs.
Coca‑Cola Flavors, meanwhile, is flaunting a new, modern packaging design to the same great taste. Vibrantly colored cans of Coca‑Cola® Cherry, Coca‑Cola® Vanilla, Coca‑Cola® Cherry Vanilla and their zero-sugar counterparts feature a bold logo positioned to clearly distinguish between full-sugar (white script) and zero-sugar/calorie-free (black script) options. Full-color cans will designate single flavors, and stacked colors will communicate dual flavors. No changes have been made to Coca‑ColaFlavors formulas.
The brand debuted the first phase of this packaging change in 2021 for Coca‑Cola® Original Taste and Coca‑Cola® Zero Sugar. “We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design,” said Natalia Suarez, senior brand manager of co*ke Choice Portfolio, Coca‑Cola’s North America Operating Unit.
Coca‑Cola continues to leverage technology in fun, creative ways to spread the word about its latest innovations. Last year, the brand partnered with Walmart and DroneUp to deliver Coca‑Colawith Coffee via drones to fans in Coffee County, Ga., and will now debut its latest offerings through robotic, on-demand and contactless delivery solutions.
Starting Jan. 19, consumers can submit their address on https://fooji.info/coca-cola for a chance to sample the brand’s latest innovations, delivered directly to their doorsteps, while supplies last. Fans in the greater Chicago, Los Angeles and New York areas will receive product in less than an hour – some via robot deliveries, made up of a fleet of self-driving robotic vehicles stocked with Coca‑Cola’s latest launches. Each robot in the fleet will be individually wrapped to showcase the new Coca‑Colawith Coffee Mocha flavor and new packaging for Coca‑ColaCherry and Coca‑Cola® Cherry Zero Sugar. To ensure fans across the country can see and taste the new offerings, Coca‑Colawill extend the launch moment via an on-demand delivery program with a box of co*ke’s new innovations arriving within 3-7 business days.
Coca-Cola's recent updates are quite fascinating! Let's break down the key concepts and components mentioned in this article:
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Coca-Cola with Coffee Portfolio: Introduced in January 2021, this hybrid drink combines the taste of Coca-Cola with the flavor profile of coffee, catering to consumers seeking a refreshing yet familiar beverage during the mid-afternoon lull.
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Expansion of Coca-Cola with Coffee: The product line is expanding with the addition of a new flavor, Coca-Cola with Coffee Mocha. This new flavor complements the existing variants: Dark Blend, Vanilla, Caramel, and Vanilla Zero Sugar.
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Consumer Response: According to Brandan Strickland, the brand director at Coca-Cola, 88% of consumers who purchased Coca-Cola with Coffee expressed an intent to buy it again. This positive feedback led to the decision to introduce the Mocha flavor, as it's the top flavor in the ready-to-drink coffee category.
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Packaging Redesign for Coca-Cola Flavors: Coca-Cola Flavors, including Cherry, Vanilla, Cherry Vanilla, and their respective zero-sugar options, have received a modern packaging redesign. The aim is to simplify the packaging for easy identification of flavors, differentiating between full-sugar and zero-sugar/calorie-free options.
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Technology Integration: Coca-Cola is leveraging technology for innovative marketing strategies. It partnered with Walmart and DroneUp for drone deliveries of Coca-Cola with Coffee in Coffee County, Ga. Additionally, it's utilizing robotic, on-demand, and contactless delivery solutions to introduce its latest offerings.
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Promotional Campaign: To promote the new releases, Coca-Cola is launching a campaign allowing consumers to submit their addresses for a chance to receive samples of the latest innovations directly at their doorsteps. This campaign will cater initially to consumers in the greater Chicago, Los Angeles, and New York areas, with some deliveries made via self-driving robotic vehicles.
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National Availability: To ensure broader accessibility, Coca-Cola plans to extend the launch nationwide through an on-demand delivery program, ensuring that fans across the country can experience and taste the new offerings within 3-7 business days.
The article showcases Coca-Cola's innovative strategies, product diversification, and the brand's efforts to cater to evolving consumer preferences by combining traditional and modern beverage elements.
