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Understanding Nike Stock Splits: Impact on Value and Performance

In recent times, the success of Nike's stock has prompted discussions about a potential future stock split. Investors are curious about whether a stock split announcement leads to an immediate increase in value. While stock splits often generate enthusiasm and high growth expectations, it's important to explore the nuances of their impact. In this article, we will delve into what a stock split entails, why companies opt for them, and specifically, how Nike's stock has performed following past splits.

What is a Stock Split?

A stock split occurs when a company divides its existing shares into multiple shares, effectively increasing the total number of shares in circulation. Importantly, this does not alter the underlying value of the company. Consequently, the per-share price decreases. For instance, if you own 50 shares of Nike and the stock is valued at $100 per share, your total investment is $5,000. In the event of a 2-for-1 stock split, your holdings would double to 100 shares, each valued at $50, maintaining the total value at $5,000.

Why Companies Implement Stock Splits

Companies historically undertake stock splits to enhance liquidity and accessibility for shareholders. Typically, these splits occur after significant growth, as a higher share price may deter average investors. Prior to a split, a share of Nike might require an investment of $100. Post a 2-for-1 split, the entry point reduces to $50, making it more attainable for a broader range of investors. While in theory, a stock split does not alter the total value of your investment, the announcement itself can stimulate interest and lead to a temporary price surge.

Historical Perspective: Nike's Stock Splits

Nike has undergone seven 2-for-1 stock splits since its inception, with the first in 1983 and the most recent in 2015. An examination of the performance of Nike stock in comparison to the S&P 500 Index following the last four splits (1996, 2007, 2012, and 2015) reveals noteworthy trends.

Observations from Last Four Nike Stock Splits

  1. Initial Price Surge for Nike: In all four instances, there was a notable increase in price within the first week following the announcement, ranging from 2.5% to 6.64%. This surge significantly outperformed the S&P 500 during the same period, underscoring the positive market sentiment towards stock splits.

  2. Lack of Uniformity: When evaluating the 1-year returns for Nike, variability becomes evident. Despite the anticipation of positive performance, the stock's price was in the negative in two out of four cases, demonstrating that stock splits do not guarantee immediate or sustained growth.

  3. Divergence from S&P 500: Across all four instances, Nike's performance diverged substantially from that of the S&P 500. The average return difference was 34.46%. For instance, in 2012, Nike registered a +75.73% return compared to the S&P 500's +35.21%, highlighting the considerable variance.

Our Recommendation for Nike Employees

While short-term fluctuations are expected, it is crucial to recognize that events like stock splits do not inherently create additional value. The historical data indicates that initial price surges tend to be transitory. We advocate adopting a long-term investment horizon (10+ years) for Nike stock, irrespective of potential future splits. Should you have specific queries regarding your Nike stock holdings, do not hesitate to reach out.

To schedule a consultation, please visit our , or contact me via email at , or call/text at (503) 608-2968.


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