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Published by Jul 31, 2023
In the first quarter of 2023, Apple obtained 26 percent of the European smartphone market based on shipments. Historically have Apple's sales been very cyclical, peaking in the fourth quarter each year. Apple's market share achieved for this quarter is slightly higher than their share of smartphone shipments in same quarter of the previous year.
Apple's smartphone shipments share in Europe from the 1st quarter of 2019 to the 1st quarter of 2023
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Source
Source
Release date
May 2023
More information
Region
Europe
Survey time period
2019 to 2023
Citation formats
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Federica Laricchia
Research expert covering the global consumer technology industry
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