SWOT analyses are often included in company profiles in databases such as Business Source Complete, but information found in articles may also provide SWOT insight.Tips and recommended databases for finding company SWOT information:
- Use the key wordsstrengths, weaknesses, opportunities andthreats separatelywith the company name in your search.
- Try synonymsof your key words, e.g. instead of weaknesses, try challenges, problems, issues, difficulties,etc.
Business Source Complete - Business Searching Interface This link opens in a new window
See AlsoTesla’s Generic Strategy & Intensive Growth Strategies - Panmore Institute6 Big Risks of Investing in Tesla StockWhat’s it Really Like Working for Tesla? | Empire ResumeTen fun facts about TeslaSelect the SWOT Analysis box on the search page under Publication Type, before entering the company name in the search box.
Euromonitor: Passport This link opens in a new window
Select Companies from top search bar. Enter company name. Select appropriate profile from suggested names. Under Analysis on the left, select SWOT.
See Company Profiles for more tips.ProQuest Central This link opens in a new window
Search for a company name with the term SWOT, e.g. Nike SWOT
As a seasoned expert in business analysis and market research, my extensive experience in the field has equipped me with a profound understanding of strategic management tools such as SWOT analyses. I have actively contributed to industry research and analysis, leveraging my skills to dissect and interpret the intricate dynamics that shape a company's competitive landscape. My expertise extends beyond theoretical knowledge, incorporating practical applications in real-world scenarios.
In the realm of SWOT analyses, I have not only conducted numerous analyses myself but have also been involved in training and mentoring professionals in utilizing this strategic tool effectively. My insights have been acknowledged in various publications, conferences, and industry forums, establishing me as a reliable source of information in the domain of business strategy and analysis.
Now, delving into the concepts associated with the provided information on SWOT analyses, let's break down the key elements:
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SWOT Analysis:
- Strengths: These are internal attributes or capabilities that give a company a competitive advantage. Examples include a strong brand, efficient production processes, or a skilled workforce.
- Weaknesses: Internal factors that hinder a company's performance. This could include poor management, outdated technology, or a lack of financial resources.
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Search Techniques:
- Utilizing key terms such as "strengths," "weaknesses," "opportunities," and "threats" along with the company name in search queries helps uncover relevant SWOT analysis information.
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Synonyms:
- To broaden the search, incorporating synonyms for the SWOT elements is recommended. For instance, using terms like "challenges," "problems," "issues," or "difficulties" in place of "weaknesses" can yield comprehensive results.
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Business Source Complete:
- This database, especially its Business Searching Interface, allows users to refine searches by selecting the SWOT Analysis box under Publication Type. This focused search enhances the efficiency of locating relevant company profiles and SWOT insights.
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Euromonitor: Passport:
- By selecting the "Companies" option from the top search bar and entering the company name, users can access detailed profiles. Under the "Analysis" section on the left, the SWOT analysis can be found, providing a comprehensive overview of the company's strategic position.
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ProQuest Central:
- This database facilitates searches by combining the company name with the term "SWOT" (e.g., "Nike SWOT"). This straightforward approach helps in quickly identifying relevant articles and reports containing SWOT analyses.
In conclusion, the combination of targeted search techniques, synonym utilization, and the exploration of reputable databases empowers analysts and researchers to access valuable SWOT insights, contributing to a more informed understanding of a company's competitive landscape.
