A Stockholm Shopping Guide for Fashion + Design Lovers (2024)

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Looking for a Stockholm shopping guide? There are so many wonderful stores in the city, that it can be hard to narrow down your plan of attack to find the best shopping in Stockholm. From designer clothes, to gorgeous housewares, to things you didn’t even know you NEEDED in chic concept stores, Stockholm is a shoppers paradise. Read on for all of the best things to buy in Stockholm and exactly where to find them!

A Stockholm Shopping Guide for Fashion + Design Lovers (1)

Table of Contents

  • Stockholm Shopping Guide: The Basics
  • Where to go for the Best Shopping Street in Stockholm
    • NK Department Store
    • Illums Bolighus
    • Visit Grandpa, My Favorite Concept Store in Stockholm
    • PACKING LISTS + PLANNERS
    • Iris Handverk
    • Kikki K.
    • Tips for Shopping in Stockholm

      If you’re planning on going shopping in Stockholm, prepare to be amazed! Never have I been so delighted by the combination of ambiance, style, quality, and design that a city’s stores offered, as I wasduring my recent trip toStockholm.

      When one of my most fashionable friends found out that I’d be visiting Stockholm, her eyes got huge. “You’re going to LOVE the shopping in Stockholm”, she said.

      I considered that asfair warning to get my act together and start planning accordingly. You see, I only had a reeeeeally short periodof time in Stockholm when I knew I’d be ableto shop. So, type A that I am, Iput a WHOLE LOTof time into planning that part of my visit. And I knew I’d have to find the best Stockholm shopping area.

      Important Packing tip for Stockholm: Don’t forget to pack a power adapter! I love this Sweden power adapter because it has an outlet AND two USB ports. AND it’s less than $15!

      If you’re interested in other things to do in Stockholm, I’ve also put together the perfect 3 day Stockholm itinerary for first time visitors!

      Where to go for the Best Shopping Street in Stockholm

      To help plan your Stockholm shopping trip, I created a Google Map to show the locations of all the best stores in Stockholm. And voila – Here it is!

      The link above has a map of EXACTLY whereto goif you’re planning on shopping in Stockholm – complete with a few recommendations for snacks along the way. You’re very welcome.

      Stockholm Shopping Guide – A List of My Favorite Shops and The Best Things to Buy

      In addition to the map above, here’s a rundown of a couple of my Stockholm shopping favorites:

      Pro Travel Tip: These days, travel can be more uncertain than ever. Check for any COVID-related restrictions at your destination, and never travel without travel insurance! I recommend SafetyWing, because they have flexible + affordable insurance plans, and also cover COVID-related impacts on your trip (not all companies do)!

      NK Department Store

      Nordiska Kompaniet (or, NK as it’scalled) is Stockholm’s loveliest department store, and no Stockholm shopping guide would be complete without it.

      A Stockholm Shopping Guide for Fashion + Design Lovers (2)

      image via flickrr

      If you’re low on time in Stockholm, I would recommend starting your shopping HERE – and scooping up whatever takes your fancy – because there’s a great selection of clothes, homedecor, and accessories unlike anything I found elsewhere in Stockholm.

      If you’re looking for things to buy in Stockholm, Sweden, clothes are probably at the top of your list, given that Sweden is known for its on-trend fashions. Personally, I think that NK is the best place to buy clothing in Stockholm. The selection is huge, there is a wide range of Swedish designers, and the salespeople were all incredibly helpful.

      I made the mistake of falling in love with too many things, and figuring I’d just come back later on to actually buy them. Then I ran out of time to make a second trip!

      I also passed up a few things my first time around because I thought maybe I’d find something similar in a boutique somewhere, or that I’d find it at a better price – neither of which happened.

      So the moral of the story is, if you love it, get it at NK.

      While shopping at NK, I was introduced to a Swedish brand that I loved: Filippa K.– check out their casual chic pieces at their online store!

      Illums Bolighus

      Illums Bolighusis just across the street from NK and was hands-down, my all-time favorite store for shopping in Stockholm. It’s a bit of a cheat though, since it’s not actually a Swedish brand – it’s Danish.

      A Stockholm Shopping Guide for Fashion + Design Lovers (3)

      image via illumsbolighus.com

      What did I buy? Sadly, the answer is nothing. Why? Hmmm…it’s a bit hardto describe, but hear me out.

      The issue was sort oflike…buying something wasn’t ENOUGH. Because I wanted to LIVE in the store. Or somehow…just…make it part of my life?

      Themerchandising and layout of Illums Bolighus– not to mention everything in it – all fit together so seamlessly, and was so aesthetically charming, that bringing home one little trinket in my suitcase just didn’t seem to doit justice. So I ended up leaving empty-handed! Tragic.

      Illums Bolighus also carries a selection of really cute clothes, including some cool designers I’d never come across before: Ilse Jacobsen, Sofie Schnoor, and Rosemunde (all Danish).

      Visit Grandpa, My Favorite Concept Store in Stockholm

      Located on one of the main shopping streets in Sodermalm (Stockholm’s hipster central), Grandpa is what every concept store should aspire to be.

      A Stockholm Shopping Guide for Fashion + Design Lovers (4)

      image via grandpa.se

      One part modern men’s and women’s clothing, one part chic accessories, and one part interior decor, I loved wandering around this store. Grandpa is a quintessential Stockholm concept store, so no shopping trip in Sweden would be complete without a visit here!

      I didn’t end up bringing anything home with me, but I was pretty taken with their rose gold clothes hangers – which I can’t seem to find a link to at the moment. Another tragedy.

      A Stockholm Shopping Guide for Fashion + Design Lovers (5)

      free printable travel resources

      PACKING LISTS + PLANNERS

      Get ready for your next adventure with my free printable travel planners and packing lists – the perfect companions to make packing a cinch and keep you stress-free!

      GET ORGANIZED!

      Iris Handverk

      No visit to Stockholm is complete without a stroll around Gamla Stan, the city’s Old Town. The main thoroughfare, though, is not great for shopping other than the tourist variety – since it’s mostly packed with souvenirshops (want a moose-shaped ice cube try? You got it).

      Among the moose-cube trays, though, I stumbled upon the Iris Hantverk shop. I saw so many incredible stores in Stockholm, but this was one of my favorites.

      There are so many gorgeous home goods stores in Stockholm, I think that things like decor and accessories are some of the best things to buy in Stockholm.

      Iris Hantverk is best-known for its handmade brushes, made as such since the 1900’s. In addition to brushes, the store also carries decorative kitchen items (think bakeware, textiles, and serving trays) and cute bathroom and outdoor accessories.

      A Stockholm Shopping Guide for Fashion + Design Lovers (6)

      image via irishantverk.com

      I fell in love with these kitchen towels that perfectly match my kitchen back home in San Diego. They’re so cute, in fact, that I actually felt ok about bringing back dish towelsas a souvenir.

      I mean,at least dish towels are betterthan a moose ice cube try.

      Kikki K.

      I’m a shopping addict with an office supplies problem.

      A Stockholm Shopping Guide for Fashion + Design Lovers (7)

      Maybe it’s the type A in me, or just the fact that office supplies will forever remind me of back-to-school time (and hence, fresh starts), but I cannot seem to collect enough notebooks, planners, and office organization pieces.image via kikki-k.com

      If you’re in the same boat, you’ll love Kikki K.It’s a Swedish brand, and technically I am cheating again because I didn’t happen to find it until I was in London and found their Covent Garden store. But by all means, check out their website, because their stuff is too cute NOT TO.

      There are two things I loved about Kikki K., among others. First, they seem to have a rose gold obsession that rivals mine. Honestly, half my suitcase was packed full of rose gold stuff on my way home.

      I got a few rose gold notebooks, a rose gold wire tray (why?), and a rose gold glass display box (which I cannot seem to find on their website).

      Second, their travel collection is just adorable. Check it out here.

      I’m no expert, but here are a few things I wish I’d known before my shopping expedition in Stockholm:

      Many Stores in Stockholm are closed on Sundays

      I made the mistake of planning a shopping trip to Sodermalm on a Sunday. I was only able to visit a few places, since many of them are closed on Sundays!

      I’m used to American shopping hours, sothis hadn’t even occurred to me – whoops. Most of the larger stores in Stockholm are open on Sundays, but many of the smaller boutiques are closed.

      If you’re looking for things to buy in Stockholm, try to work out your schedule so that you can spend your Sunday checking out the rest of the city, and save your shopping for another day.

      Take A Break from Shopping By Enjoying Fika

      The Swedish tradition of Fika is loosely translated to “taking coffee” – or as we’d say here in the States, a coffee break. Come late morning or early afternoon, the cafes in Stockholm fill up with locals enjoying a short break over coffee and pastries.

      As your unofficial Stockholm shopping guide, I should let you know that no Stockholm shopping trip is complete without taking Fika!

      I’ve included a few places on my Google Map that are perfect for refueling.

      Use Public Transportation

      If there’s one thing I learned in Stockholm, it’s that the city is EXPENSIVE. Taxis and Uber can be especially pricey, so I would recommend getting to know the Tunnelbana, Stockholm’s metro.

      It’s incredibly easy-to-use and there are stations throughout the city. This will definitely save you some (shopping) money!

      Ever been shopping in Stockholm? What are your favorite stores?

      There you Have it – The Perfect Stockholm Shopping Guide!

      Traveling to Europe?

      Here’s exactly how to pack light and fashionable for Europe.

      Pin it for Later!A Stockholm Shopping Guide for Fashion + Design Lovers (8)

      A Stockholm Shopping Guide for Fashion + Design Lovers (9)

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      A Stockholm Shopping Guide for Fashion + Design Lovers (2024)

      FAQs

      Is H&M cheaper in Stockholm? ›

      Here in Stockholm people wear mostly high-quality and pricey brands, leaving H&M (which by the way is a Swedish brand) and other stores in that price range, as the usual cheapest to-go option for shopping. On the other hand, second-hand shopping for clothes in Stockholm can be tricky.

      What does Stockholm fashion mean? ›

      Translation: The fashion landscape is very minimalist, clean and modern. Swedes usually have a wardrobe that they can easily mix and match to create chic outfits, stat. They usually stray away from complicated silhouettes and flashy patterns, opting for basic colors instead.

      What to wear in Stockholm in August? ›

      Light clothing and a pair of good sunglasses and beachwear might be a good idea to keep cool. Late July and early August are Stockholm's most humid periods, so be sure to bring an umbrella or raincoat.

      What is the fashion city in Sweden? ›

      Stockholm's fashion scene has its own distinct personality. One that goes far beyond the tried-and-tested staples you'll find at globally recognised Swedish retailers of the likes of H&M, Arket and & Other Stories.

      What is the most popular shop in Sweden? ›

      We asked Swedish consumers about "Most popular online shops" and found that "Apotea.se" takes the top spot, while "Kjell.com" is at the other end of the ranking. Find this and more survey data on most popular online shops in our Consumer Insights tool.

      What is the most popular shopping street in Stockholm? ›

      Drottninggatan is the main shopping street of Stockholm.

      Are clothes expensive in Sweden? ›

      Sweden ranked fourth most expensive for clothes, footwear and accessories, outdone only by Iceland, Denmark, and Norway. In this category, Swedish prices were 26 percent higher than the European average.

      What clothing is best for Sweden? ›

      So, we recommend:
      • A warm jacket (preferably insulated and waterproof) and a warm hat, gloves and scarf.
      • Thermal top and bottoms.
      • Warm shoes (again preferably insulated and waterproof) that're able to grip different terrains, and warm woollen socks.
      • Waterproof or snow proof trousers.
      • Fleece layer or warm woollen jumper.

      What are the colors for Stockholm style? ›

      Neutral Colors: Stockholm fashion leans heavily on neutral colors like black, gray, and white. These hues create a minimalist backdrop for your outfit.

      Which month is best in Stockholm? ›

      Most people choose to visit Stockholm in June, July and August when the weather is at its best. The summer may be short, but the days are long and the city has a celebratory air, particularly after Midsummer, with verdant parks, urban beaches and island excursions to enjoy.

      What is the dress code in Sweden? ›

      Swedes usually wear jackets and trousers – often with a fairly distinctive tie to set them apart. Pastel shades are very often in evidence. If travelling in winter be sure to be appropriately and warmly dressed. It is best to sport a number of layers as, whilst cold outside, offices can be very warm indeed.

      Do they wear jeans in Sweden? ›

      General everyday fashion in Sweden is simple, relaxed and casual. This same concept has seamlessly seeped its way into more formal business settings. Unless your colleague is meeting foreign clients or attending a high stakes board meeting, chances are they are wearing jeans and a long-sleeved shirt.

      What is a popular fashion brand in Sweden? ›

      The H&M Group is the leading fashion company in Sweden. Based on the latest available figures, the group generated over 137 billion Swedish kronor in revenue as of July 2021. H&M comprises the fashion brands H&M, COS, Weekday, Cheap Monday, & Other Stories, Monki, and operates stores worldwide.

      Which luxury brand is originally from Sweden? ›

      H&M (Hennes & Mauritz), possibly the most well-known Scandinavian fashion brand, is a Swedish based clothing line which began in 1947 in Västerås, Sweden, that has expanded worldwide. Starting out with only women's clothing, the company now sells men's, women's, and children's apparel, as well as home design products.

      Is H&M popular in Sweden? ›

      Sweden is well-known for its fashion and design exports, in large part thanks to H&M and IKEA. The H&M Group is one of the leading fashion companies worldwide. It comprises the fashion brands H&M, COS, Weekday, Cheap Monday, & Other Stories, and Monki. Additionally, it operates the H&M Home brand.

      Is Sweden cheap for shopping? ›

      Frequently Asked Questions About Shopping In Sweden

      Is it expensive in Sweden? There are far more expensive places than Sweden and Norway is more expensive than Sweden. Sweden isn't even in the top 10 most expensive countries. Americans may find Sweden considerably more expensive than it is at home, however.

      Is Stockholm cheap or expensive? ›

      Visiting Stockholm on a budget is absolutely possible, despite it being one of the most expensive cities in the world. Stockholm has been on my list for a long time and with so much travel planned this year, I knew that if i was going to visit Stockholm, it would be on a budget.

      How much does HM pay in Stockholm? ›

      Salaries by job title at H&M
      Job TitleTotal Pay Base | Additional
      Business Controller 82 Salaries submitted SEK 360K-SEK 480K SEK 407K | SEK 525K 0 open jobsSEK 360K-SEK 480K SEK 407K | SEK 525K
      Software Engineer 33 Salaries submitted SEK 477K-SEK 654K SEK 540K | SEK 0 0 open jobsSEK 477K-SEK 654K SEK 540K | SEK 0
      18 more rows

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