7 Best Shopify Training Courses and Videos to Master Shopify (and Facebook Advertising) - Best of Budgets (2024)

1. Build a Shopify Dropshipping Business from Scratch

This is one of the most comprehensive and best course on Shopify you’ll find. Adam Reed shares how he launched and grew a new Shopify e-Commerce Store to Six Figure Valuations in under 3 Months. You'll learn all the essential steps that go into setting up a successful Shopify Store, from niche research and marketing all the way to profiting at the other end.

I credit this course for finally giving me the foundation I needed to properly setup and market products on my Shopify Store.

2. Google Analytics for Shopify: A Complete Step-by-Step Guide

So you've set up your Shopify Store, imported beautiful products and optimized all the descriptions for SEO and conversions. Now what?

If there's one thing I've learned about becoming successful with Shopify, that is, data and being able to interpret them properly is everything.

This course shows you how to combine the most powerful Analytics tool, Google Analytics, with your Shopify store to help you sift through all the important data points and unlock your site's true revenue potential.

Learn how to set up Goals and Funnels in GA to see at a glance how visitors transition to become customers. Leverage custom reports and audience insights and stop guessing how sales are made, and start optimizing your ad spends to only target the right people.

Whether your Shopify Store relies on organic traffic or paid advertising for customers, this course will more than pay for itself, by boosting the ROI of every visitor that hits your store.

In the world of Ecommerce, Facebook advertising is king when it comes to driving sales. But that's also the problem- everyone is doing that. This means FB ads will only become more expensive, until one day it may no longer be viable for small businesses.

One of the best kept secrets in generating cheap leads and sales is through contests. Jason Miles, a master marketer, shows you the entire blueprint for 5 different types of contests you can run on your Shopify Store to bring in and retain customers, for a fraction of the cost of FB advertising.

A big part of succeeding with Shopify in the year 2018 and beyond is to be successful with other forms of driving sales to your store besides Facebook. This course adds an invaluable and sustainable tool to that arsenal.

1. Facebook Ads for E-Commerce: The Complete Guide

2. Dropshipping + Facebook + Shopify Master Class

Colton Shuell's master class on Aliexpress, Facebook ads, and Shopify is one of the few courses that connects all the important dots to help you understand and create a successful Shopify site in 2018.

Around 3 hours of the course is focused on FB advertising. Advanced topics I haven't seen anywhere else like dark page posts and overlapping audiences are covered. Combined with the FB course above (#1), and you'll literally be head and shoulder above the competition when it comes to leveraging FB advertising.

2 hours of the course is spent on properly setting up your Shopify store.

The final hour is devoted to understanding Aliexpress and how to find winning products on the platform.

All in all, this is a great course that compliments any other Shopify/ Facebook course to solidify your understanding of both.

Teo is a legend when it comes to Facebook advertising and ECommerce marketing. I've watched every one of his videos on Youtube. This course takes his free training to a new level.

Look over Teo Vanyo’s shoulders as he opens up his entire Facebook ad account and winning ad sets for you to learn. Teo's strategy is all about going big or go home. Understand the genius mentality and rationale behind how Teo sets up his ad campaigns that enable him to scale from $0 to $1,000/day within 2 weeks, and reap massive rewards from them.

This type of training is absolutely invaluable, as you see the exact steps in real time to creating and optimizing your Facebook ads for success and conversions.

It's worth mentioning that you get a whopping 21.5 hours of content in this course. If your goal is to become a Facebook advertising Jedi in 2018, this is the course to get.

4. Facebook Marketing: Next Level List Building Strategies

You've heard the saying over and over again: "The money's in the list!".

Learning to effectively build up your email list is probably one of the most valuable skills you need to master, not just for your Shopify store, but any internet venture.

Heavy weights Udemy instructors Sandor Kiss and Patrick Dermak team up to provide a detailed course on how to use Facebook to skyrocket your email list. Nothing is held back as they talk about how to utilize FB conversion tracking, retargeting, and lookalike audiences to acquire emails and turn them into sales.

If list building is one of your weak points, this is probably a course you cannot ignore.