5 ways to use promotional water bottles to market your brand (2024)

FAQs

5 ways to use promotional water bottles to market your brand? ›

People choose bottled water for a variety of reasons including taste, convenience, as a substitute for other beverages, or because of perceived health benefits.

People choose bottled water for a variety of reasons including taste, convenience, as a substitute for other beverages, or because of perceived health benefits.

Safety-Conscious Consumer

Safety-conscious consumers of bottled water are people who live in areas where tap water is not safe to drink. In some parts of the world, the piping infrastructure is old and can be damaged causing water lines to leak, burst and potentially contaminate the water.

Origin as Bottled Water Marketing Strategy

One of the strategies often used in bottled water marketing is by emphasising the natural origins of their product. While bottled water advertising often shows beautiful mountains and pristine springs, water utilities prefer to advertise the technology they use to treat water.

First, consider two of the most important decisions: finding the right material and the right brand that will resonate with your target audience. There are other factors to consider before choosing the perfect bottle, such as price, unique features, where it's made, how quickly you need it, and environmental aspects.

The answer is simple, effective marketing. Bottled water is marketed to us as cleaner, healthier, crisper and tastier than regular old tap water. All of these traits, except for perhaps taste, are constructed by marketing teams to sell a product that nobody actually needs.

Rise in demand from end users, such as food outlets, restaurants, hospitals, and others, especially from developing countries and spurring rise in health-conscious buyers are the key driving factors for the global bottled water market.

It's also a practical item that contributes to a healthy lifestyle, as carrying a water bottle around is a great way to stay hydrated throughout the day. But more importantly, the trend is a way for people to cope with their emotions and mental health.

In 2021, 15.3 billion gallons of bottled water were sold in the US as the sales grew each year for the last decade. Bottled water is now the most commonly consumed beverage among Americans, while carbonated soft drinks rank a close second.

Who are the target customers of water bottles? ›

Households, travelers, workers, sportiest, emergency aids /victims are bottled water consumers.

The answer would be to sell the reusable bottles already filled up, on the same shelf than the usual 50cl plastic bottles. That way, when people are in the process of buying a plastic bottle they will have the choice to buy a slightly more expensive bottle of water, but reusable.

1767. The first commercially individual bottled water was invented and made available in 1767 in America. It was distributed and sold by Jackson's Spa in Boston. Water bottling was a means to share the popular and beneficial water with more people.

Mineral water- Four P's of Marketing; Product, Price, Place, Promotion.

There distinctive target market can be athletes, hiking groups, and students. All three types of consumers have different environments while drinking water and beverages.

Here's a timeline: 1622 — The United Kingdom's Holy Well bottling plant is the first to sell bottled water. Mineral springs all around Europe start to bottle and sell their water, primarily for its perceived medicinal value.

Water quality is measured by several factors, such as the concentration of dissolved oxygen, bacteria levels, the amount of salt (or salinity), or the amount of material suspended in the water (turbidity).

Based on the survey result, it is proven that brand, quality of the water, and the packaging of the product influence the respondents' buying decision on bottled drinking water.

Compounds such as polyethylene terephthalate have given plastic bottles several advantages, including toughness, energy savings and ease of production. Plastic bottles are economical to make, safe to use and recyclable.

A fast-growing industry

In 2021, global bottled water sales reached 350 billion liters and were valued at an estimated $270 billion, a figure expected to soar to $500 billion by 2030.

Does bottled water make a difference? ›

Overall, both tap and bottled water are considered good ways to hydrate. However, tap water is generally a better option, as it's just as safe as bottled water but costs considerably less and has a much lower environmental impact.

Importance of a Water Bottle

There is a plethora of reasons as to why you always must carry a water bottle with you. You can reach out to your sipper bottle or flask every time you are thirsty. You don't have to rely upon shops for bottled water, or worry about unhygienic sources of water.

Some of the latest trends in reusable water bottles include collapsible water bottles, smart bottles with hydration tracking, bottles with built-in filtration, bottles made from eco-friendly materials like stainless steel and glass, and highly customizable bottles with various designs, colors, and sizes.

The water bottling process releases 2.5 million tons of carbon dioxide into the atmosphere annually. Disposable water bottle waste washes into the ocean and kills 1.1 million marine creatures each year. Bottled water is tested for microbes and other pollutants 4 times less than tap water.

In 2020, China had the highest consumption volume of bottled water worldwide, at approximately 27.8 billion gallons of bottled water per person. Coming in second place were the United States with roughly 15 billion gallons of consumption in that year.

Bottled water revenue in leading countries worldwide 2023. In the bottled water market in 2023, the United States generated the most revenue at approximately 94 billion U.S. dollars. Ranked second and third were China and Germany who generated approximately 73 and 21 billion U.S. dollars respectively.

In global comparison, most revenue is generated in the United States (US$94.07bn in 2023). In relation to total population figures, per person revenues of US$279.40 are generated in 2023.

Bottled Water Market size is expected to be worth around USD 565.40 Billion by 2032 from USD 282.82 Billion in 2021, growing at a CAGR of 6.5% during the forecast period 2022 to 2032.

According to Rosemary Downy, head of packaging at Euromonitor, almost one quarter of all plastic bottles are consumed in China. In 2015 alone, almost 68.4 billion plastic bottles of water were sold in China.

The target market for the reusable water bottle market is the aware and concerned young population, which takes a keen interest in the current conditions of the world and dedicatedly takes actions to bring about a positive change in the environment.

How effective are reusable water bottles? ›

Reusable water bottles can minimize environmental pollution by taking less oil to produce. Consequently, they reduce carbon footprint and plastic burden on landfills, protecting marine life.

One of the main benefits of using a reusable water bottle is that it helps reduce plastic use, which is the most destructive to the environment. When you incorporate a reusable water bottle into your everyday routine, it means that hundreds of plastic water bottles won't end up in landfills or the oceans.

Packaged water is clean, tasteless, odourless, colourless, contains no solid substance, etc. exposed water, however, may be contaminated by toxic substances or dirt.

The water available in nature contains numerous contaminants such as physical, chemical, and microbiological that make it unfit for human consumption, so the task of packaged and bottled water is to make the naturally contaminated water safe to drink.

Germs, bacteria, and viruses had not been discovered during most of the 1700s, so people did not understand why they got sick. They just knew that water made them ill. So instead of drinking water, many people drank fermented and brewed beverages like beer, ale, cider, and wine.

take a sealed, clear water bottle, about two-thirds full, and hold it sideways at arm's length with the water line on the horizon. If the clouds are above the water level, you will not clear the clouds. If the clouds are below the water level, you will clear the tops.

Yes, bottled water businesses are profitable, but the profit margins vary depending on the company. The main benefit of owning a bottled water company is that the product is not perishable, so it can be stored and sold for a higher price than other types of drinks.

The largest bottled water company in the world is Nestle Waters, with a gross annual sales of $104.11 billion. As of 2023, the global bottled water industry has a market size of $342.4 billion.

Water utilities are generally part of a stable and much less volatile sector. This is what makes them particularly suitable for long-term investors and position traders​. Another major benefit of water utilities is their abundant dividends.

FreeWater is a new type of company that makes money by printing advertisem*nts onto aluminum bottles and paper cartons of natural spring water which then allows them to give it away for free. Leading what they call the "giving economy" they also donate 10 cents per beverage to build water wells for people in need.

What is the most popular bottled water brand? ›

The demand for functional water is driven by health and wellness trends. What is the number one selling bottled water? Aquafina and Dasani are the best selling bottled water brands in the world — both exceeding USD 1 billion in sales annually.

The bottled water profit margin is about 15% for a case and about 35% for an individual bottle. For soda, the profit margin for a case is 60-100% and by the bottle or can is 150% or more. Not that long ago the bottled water market did not even exist. Now there are hundreds of brands of bottled water on the market.

By country, the largest market for bottled water is the US, with a total revenue of US$64 billion, followed by China at US$50 billion, and Indonesia at US$22 billion. Singapore ranks sixth, with bottled water revenue of approximately US$7.5 billion.

Singapore and Australia were the biggest per capita consumers of bottled water at 1,129 litres and 504 litres a year respectively, according to the report. Malaysia led developing countries in per capita consumption, at just under 150 litres.

In all seriousness, SmartWater is deemed as one of the best water bottle brands out there, enabling you to achieve ultimate hydration through a special vapor-distillation process that eradicates impurities. Essentially, this sort of system emulates the hydrologic cycle that makes water as pure as a drop of rain.

A water market can provide farmers with this flexibility: It creates a new revenue stream for farmers who temporarily fallow their lands and sell their water, and it lets farmers who need more water than allocated buy it without paying fines.

Shortages of water can lead to social, political, and economic disruption. Water is increasingly scarce, due to climate change, pollution, and increasing demand. Because of its importance, investors can diversify their portfolios by acquiring water-related assets and investments.

Options to invest in water include stocks, ETFs, futures, and farmland. Water stocks offer shares in companies involved in the water market. Water ETFs provide portfolios managed by expert firms. Alternative investment platforms enable retail investors to access farmland investments.

“Basically, we transform product packaging into ad space. Those ads cover the cost of the product's manufacturing, distribution, the salesperson's commission, donation to charity, and our profit. The product is then free for the consumer, said FreeWater founder Josh Cliffords in an interview with Austin Monthly.

This statistic represents the revenue of the water utility industry in the United States between 2000 and 2018. In 2018, this particular industry generated revenue of approximately 61.8 billion U.S. dollars.

Who owns FreeWater? ›

Josh Cliffords, founder and CEO of FreeWater Inc.