14+ Best Products to Sell on Amazon in 2024 & How to Find Them (2024)

“What to sell on Amazon?” or “Which are the best products to sell on Amazon?” are probably the questions that you ask when you plan to start selling on this top worldwide marketplace. These are good questions! Because the products that you sell are one of the most important elements that directly affect your sales and decide the success of your business.

So how would you navigate the current eCommerce landscape and get the most profitable items to sell on Amazon in your store? In this article, we will walk you through 3 main sections to get you your own best products to sell on Amazon.

• What are the top categories on Amazon?
• Best-selling products on Amazon in 14 top categories
• How to find the best products to sell on Amazon?

Now, let LitCommerce be your guiding star and learn more about these Amazon trending products!

Which Are the Most Profitable Amazon Product Categories?

First, for aspiration, let’s check out which Amazon product categories are the best to find the best products to sell on Amazon. Because the product category matters just as much as the item itself.

Amazon currently contains over 40 categories to choose from. According to a State of the Seller Survey from Jungle Scout in 2023, the top 10 categories that most Amazon sellers have products listed in are:

Even though the categories listed above are more popular among sellers and thus generally more competitive, they are still the safe starting point due to consistent sales over time.

However, it’s noticeable that less popular categories can be more profitable than popular categories, or less popular items on Amazon may be more profitable than the popular ones.This is because each category, subcategory, or item has different net profits. So what are the most profitable categories on Amazon?

Referring to the Jungle Scout survey, we will list the most profitable Amazon categories based on the percentage of sellers achieving a 21% net margin and above in their category:

Best Items to Sell on Amazon in 14 Top Categories

Now that you’ve learned the top categories to sell on Amazon, let’s be specific about the best products to sell on Amazon in each category. We will check the best-selling products on Amazon based on the Amazon Best Sellers list.

#1. Beauty & Personal Care

Let’s start our “Best products to sell on Amazon in 2024” with the most profitable product categories on Amazon: Beauty & Personal Care. There are many reasons why beauty and personal care items are top products to sell on Amazon, including the following significant ones:

• Massive demand: Similar to Personal care products, the new focus on wellness has resulted in rising demand for beauty and makeup products. Besides, online trends from social media have impacted the increasing demand for beauty products positively, leading to 159% growth in the Beauty and makeup section.
• Vast product range: There are thousands of sub-categories in the Beauty and makeup section, which guarantees you a diverse range of products. Accordingly, it will be easier to start selling these Amazon trending items.
• Repeated purchase rate: One insightful piece of news about Beauty and makeup products is that customers tend to repurchase any item that they enjoy.
• Visual appeal: It is undeniable that cosmetic product packaging is gorgeous in many cases. This is also one of the winning points of the Beauty and makeup section. However, always keep in mind that you should head for environmentally friendly packaging materials.

Here are the 5 best products to sell on Amazon in this category, ranked in the Amazon Best Sellers list:

• COSRX Snail Mucin 96% Power Repairing Essence
• Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil
• Mighty Patch Original from Hero Cosmetics – Hydrocolloid Acne Pimple Patch for Covering Zits and Blemishes
• Essence | Lash Princess False Lash Effect Mascara
• Clean Skin Club Clean Towels

Notes: You may want to consider selling cruelty-free cosmetic products on Amazon. They are generating about $5.45 billion annually and are expected to rise in the upcoming years.

#2. Home & Kitchen

The next best items to sell on Amazon belong to the Home & Kitchen category. There is no surprise here since everyone has a home and needs kitchen stuff.

There are various products that sell well on Amazon in this category, such as decor, food scales, travel tumblers, stainless steel water bottles, collapsible microwave covers, and meat thermometers; many of them are gaining 5,000+ sales.

Briefly, this category has great diversity and sales potential. Moreover, there aren’t many tricky rules like food expiration dates or certifications, making it easy to sell.

Here are some best products to sell on Amazon in the Home and Kitchen category on the Best Sellers list updated in January 2024:

• Stanley Quencher H2.0 FlowState Stainless Steel Vacuum Insulated Tumbler
• Queen Size 4 Piece Sheet Set
• Bedsure Satin Pillowcase for Hair and Skin Queen
• Owala FreeSip Insulated Stainless Steel Water Bottle
• Barossa Design Plastic Shower Liner Clear

When selling household and kitchen items on Amazon, you need to check the seller fees applied. If you sell Compact appliances (according to Amazon size requirements), you will pay 8 to 15% for category referral. Or else, should you sell Full-size appliances, you will pay 8% of the total sale price when selling stuff on Amazon.

#3. Clothing, Shoes & Jewelry

Clothing, Shoes & Jewelry will always make the list of best products to sell on Amazon and many other online marketplaces. Currently, Amazon Fashion contains hundreds of thousands of apparel listings with numerous departments, including women’s clothing, men’s clothing, etc.

In accordance with Amazon’s reports, the marketplace made over $41 billion from selling apparel. These impressive figures surely contribute to why apparel is now one of the top things to sell on Amazon.

When selling clothes on Amazon, you may need to find a suitable business model. For instance, Shopify has noted a rising trend for fashion on-demand makings. This means you will create a garment once the customer places an order. Speaking more about apparel business models, you may want to check out Amazon Merch on Demand. Launched in 2015, Amazon Merch on Demand is still a popular and highly profitable apparel business model and attracts millions of sellers.

Also, when selling these trending products on Amazon, try to aim at personalized or sustainable items instead of fast fashion or low-quality ones. Reports have shown that 35% of consumers in the U.S. are willing to spend more on garments, which are created and packed in an eco-friendly way. Beyond that, pay attention to trends on Amazon this winter, including the 90s, Continued, Red-Hot, and Wearability.

Finally, apparel and accessories can be excellent choices for the whole order fulfillment process because they are easy to pick, pack, ship, and deliver.

Here are 5 of the best products to sell on Amazon in the Clothing, Shoes, and Jewelry category:

• Crocs Unisex-Adult Classic Clogs
• THE GYM PEOPLE Thick High Waist Yoga Pants
• Carhartt Men’s Knit Cuffed Beanie
• Hanes Men’s Ecosmart Fleece Sweatshirt
• Amazon Essentials Women’s Cotton Bikini Brief Underwear

#4. Handmade and Unique goods

Let’s continue our recommendations for what to sell on Amazon with handmade and unique goods.

Being one of Etsy’s competitors for creative items, Amazon Handmade would definitely be a promising land for all artists, brands producing handmade or unique products, or simply sellers with an aesthetic taste. Based on Amazon sales figures, some items belonging to this category have already achieved 30,000+ purchases with excellent ratings of 4.9 to 5. With those numbers, will handmade and unique items become your best products to sell on Amazon?

Let’s talk about the shopping habits of creative goods on Amazon. Considering this matter, you might want to stay focused on sustainability and functionality because customers want something eco-friendly, and stylish but practical. The idea of selling good-looking items on Amazon may not be the winning strategy anymore.

So wrapping up, what are the best products to sell on Amazon in Handmade and unique goods? Here are the best products to sell on Amazon Handmade products in January 2024:

• Cats Dogs ID Tags Personalized Lovely Symbols Pets Collar Name Accessories
• 3mm Tiny CZ Screw on Flat Back Stud Earrings
• 14K Gold Filled Small Hoop Earrings
• 3x Hello Beautiful Rearview Mirror Decal
• Locsanity Daily Moisturizing Refreshing Spray for Locs, Dreadlocks

#5. Electronics

Among the most profitable items to sell on Amazon, electronics and device accessories are ideal categories to kick off. Notably, consumer electronics contributed remarkably to $12.7 billion spent on 2023 Amazon Prime Day. Thus, it would be no surprise when electronics are one of the best products to sell on Amazon.

Without further ados, let’s check the gadgets that usually make it to Amazon’s top-selling list:

• Apple AirTag
• All-new Amazon Fire TV Stick 4K streaming device
• Full sound compact smart speaker with Alexa
• Apple AirTag 4 Pack
• Apple AirPods (2nd Generation) Wireless Ear Buds

Nevertheless, a word of caution here! Only authorized retailers are allowed to sell their products under an obligation. Amazon also takes prompt action to stop the massive duplication and ensure the legitimacy of its sellers and products. So, you need to consult strictly with Amazon’s policies and regulations on counterfeits and ensure the best quality. Should you follow all the rules, don’t hesitate to put on these most profitable products to sell on Amazon.

#6. Sports and outdoor equipment

Continuing our top, we believe sports gear and outdoor equipment are the best products to sell on Amazon. Once again, the new focus on health and wellness has enhanced the purchasing rate of e-shoppers in general, including those buying from Amazon. Some also searched for pieces of equipment for sports competitions, such as the triathlon competition in 2023.

Discussing the matter further, Amazon has generated roughly $3.1 billion in the Sports and Outdoor monthly. Within this category, the Sport and Fitness subcategory also impressed with $2.1 billion achieved at the same time. Such incredible revenue on sport and outdoor gear has undoubtedly made them the best products to sell on Amazon on any occasion.

Now let’s move on to the perfect timing for selling these products. Keep in mind that when choosing sports and outdoor gear as your best items to sell on Amazon, you can then benefit from selling them all year round and peaking times like summer and winter. For instance, summer is a wonderful time for selling swimming suits or hiking gear. Meanwhile, people usually demand ice hockey gear or snowboards in winter.

Here are some top products to sell on Amazon in Sports and outdoors:

• Resistance bands
• Sport bras
• Women’s sport biker shorts
• Athletic tanktops
• Health and fitness trackers
• Compression socks
• Golf cloves
• Ballet shoes for kids
• Yoga mats
• Workout dumbbells
• Low-ankle socks
• High-waist shorts
• Coolers
• Basketballs

#7. Health, household, and babycare products

If you are looking for the best products to sell on Amazon, don’t skip Health, household, and baby care items. Considered one of the most potential categories on Amazon, products such as face razors, soap bars, electric toothbrushes, and vitamins have reached 100,000+ purchases and brought back incredible profits.

Speaking more about these products, since the downward trend in 2019 – 2020, the market size and demand for these items have always increased. As a matter of fact, health and personal care products are the best things to sell on Amazon with an immensely upward trend back in Q4 2022 (tripled sales in Q1 2019) and kept rising in 2023.

Furthermore, this upward trend is predicted to continue until 2030 with steady growth throughout the years. The rationale behind our acknowledgment is likely to come from the new focus on health and wellness benefits from consumers.

Apart from sustainable growing demand, personal care items are undoubtedly among the best products to sell on Amazon FBA. That is because Health and personal care products are lightweight, easy to pick, pack, and ship under most circ*mstances. So why not give this category a shot?

The best products to sell on Amazon in Health, household, and baby care:

• Body brushes
• Facial towelettes
• Soap
• Facial razors
• Electronic toothbrushes
• Dental flossers
• Cleansing towels
• Sunscreen products
• Deodorants
• Vitamins
• Probiotic packs
• Urinary tract health supplement
• Metabolism and weight management products

#8. Games & Toys

Kids will never resist the temptation of toys and games, making kid-themed items the best products to sell on Amazon. If you want to know more about toy trends and demands in recent years, here they are:

• Back to basics: 79% of U.S. parents consider playing with toys a self-care method, and they are getting more engaged in purchasing classic toys for their kids. Considerably, this has contributed to why toys have become the best things to sell on Amazon.
• Macro to micro: Jumbo-sized versions of toys are not the most trending items to sell on Amazon or any other platforms as they used to be. The year 2023 has witnessed a drive to go for micro toys that are detailedly designed.
• Pop culture lifestyle: In recent years, the 90s flashback and Y2K lifestyle have got some impact on toys and playthings. Specifically, nostalgic items are taking over social media and have leveraged the “aesthetic” trends, which partly influence the purchase behaviors in toys.

Also, here are some of the top items to sell on Amazon, regarding toys and games:

• Card games, memory games
• Barbie dolls and doll houses
• Multicolored toys, lego sets, puzzles, and crosswords
• Dance mats
• Pretend food-cutting sets
• Controlled car sets
• Stuffed animals
• Wizard world Harry Potter items
• Baby balance bikes

#9. Bedding items

Last but certainly not least, consider having bedding items on your list of top products to sell on Amazon. Surprisingly, bedding on Amazon has some records to show off. In detail, this category sold 24,000 items on Amazon Prime Day 2022 and predicted a 24% portion of the total spending in 2023 Prime Day.

Apart from impressive revenue on Amazon Prime Day, bedding items, such as mattresses and nursery pillows, have got other remarkable figures as well. In point of fact, bedding products on Amazon can reach up to 100,000+ sales with incredibly high order value per purchase. The case is especially true for high-end mattresses and duvet sets. All these reasons combined have made bedding items one of the best products to sell on Amazon.

Looking for more details? Let’s check out what products sell the most on Amazon in bedding:

• Goose feather duvets
• Cooling mattress toppers
• Pregnancy pillows
• Cooling pillows
• Cotton blankets
• Memory foam mattress toppers
• Silk pillowcases
• Memory foam pillows for necks

#10. Appliances

It would be a mistake not to list household appliances as the best products to sell on Amazon. Currently, there are 300+ listings in the same sub-category. On top of that, Amazon has 20,000+ listings in household and kitchen appliances, many of which are gaining 5,000+ sales. Briefly, this category has great diversity and sales potential.

You are probably asking what to sell on Amazon for a skyrocketed revenue in this section. Let’s keep you waiting no more. Here are some best products to sell on Amazon in Appliances:

• Dishwashers
• Air fryers
• Mixers
• Kitchen organizers
• Trash bags
• Kitchen utensils and cutleries
• Chef mixing bowls

When selling household and kitchen items on Amazon or Amazon Marketplace, you need to check the seller fees applied. If you sell Compact appliances (according to Amazon size requirements), you will pay 8 to 15% for category referral. Or else, should you sell Full-size appliances, you will pay 8% of the total sale price when selling stuff on Amazon.

#11. Office products

Our next recommendation for hot selling items on Amazon is Office products. Do you know that $83 billion is spent on Office products in the US each year?

Apart from high sales revenues, many of these categories have become trending Amazon products, gaining more popularity and always peaks in sales revenue during spring and autumn. Those are times when new semesters are about the begin, and the demands for School supplies just rocket. Therefore, should you choose to kick off School supplies when going live on Amazon, it is advisable to determine top-selling items, then start making cash on the two mentioned periods.

Still vague about what items to sell? Here are some ideas for the best products to sell on Amazon in Office products:

• School bundle kits
• Notebooks
• Gluesticks
• Pens, pencils
• Colorful sticky notes
• Notebooks
• Creative markers
• Paper clips
• Pencil sharpeners
• To-do list notepad, planners
• Desk organizers

Have you decided to take any suggestion? If you are not into School supplies, we’ve got many more recommendations for the best products to sell on Amazon. Keep scrolling through!

#12. Baby items

The next products to sell on Amazon are baby items. There are roughly 10,000 listings for baby items on Amazon. Moreover, some popular items are gaining 100+ thousands of sales, and the demand has never appeared to slow down.

There are a few reasons why baby items are probably the best products to sell on Amazon, listed below:

• Baby products are always in high demand because infants quickly outgrow their clothes and accessories. As a result, parents must shop for new baby items regularly.
• These items, in most cases, are lightweight and easy to ship. Thus, they can save you from all shipping and handling burdens. Yet, try to focus on shipment methods and your packaging.

Discussing baby items more, are you ready to find out what products sell best on Amazon in this category?

• Diapers and wipes
• Baby bath towels
• Feeding kits
• Baby healing ointment and cream
• Unisex baby bodysuits
• Car seats for babies

#13. Pet supplies

These days, pet owners tend to spend more on providing their pets with the best facilities possible. They may include food, services, pet clothing, accessories, and supplements. As a result, the demand and purchasing rate of pet products is increasing significantly, making them the best products to sell on Amazon.

Besides, do you know that there are up to 85+ million pet owners in the U.S. solely? This number multiplies by many times when it comes to global reach.

Apart from high demands and upward shopping tendencies, pet supplies become the best sellers on Amazon thanks to excessive spending. With the current spending trends of pet owners (increased by 33% in 8 years), it is likely that you can make a lot of money by selling pet supplements and accessories.

More about this category, the best products on Amazon are probably items for dogs, cats, and birds. Especially, dog supplies of any kind (food, toys, and health supplements) are always in the highest demand. Now, let’s roll to our recommendations for the best things to sell on Amazon in terms of pet supplies.

The best products to sell on Amazon in Pet supplies:

• Pet ID tags
• Dog treats
• Toys for pets
• Cat litters
• Smart security cameras for pets
• Deodorants for pets
• Leak-proof pads for pets
• Pet clothing
• Pet beds
• Grooming tools
• Health supplements for pets
• Pet food
• Pet feeders

#14. Books

Without a doubt, books make one of the best products to sell on Amazon. Originally founded as an online book retailer, Amazon is still a top-selling platform for bookaholics. Despite technological advancement, nobody can deny the appeal of print books. The pleasure of reading physical books serves to promote this item as one of the best products both to buy and to sell on Amazon.

Some impressive sales statistics showing why books are the best items to sell on Amazon:

• Amazon generates $28 billion annually through book sales
• More than 300 million print books are sold on Amazon each year
• 487+ million ebooks have been sold through Amazon

In addition, selling new items is already a norm but may be difficult for sellers who are either inexperienced or short of capital. Therefore, pre-owned books are not only the best products to sell on Amazon but also serve as an easy market entry without huge investments.

Lastly, Amazon offers a diverse range of book genres for store owners to sell. You can sell books of different genres or handle one particular niche for your target audience. That’s one more reason why books might be your best product to sell on Amazon.

In case you are finding the most popular book genres on Amazon, here are some: Literary Fiction, Contemporary literature, Self-help, Science Fantasy, Adventure fiction, and Christian literature.

5 best sellers in Amazon’s Book category are:

1. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
2. Fourth Wing (The Empyrean, 1)
3. The Bible in 52 Weeks: A Yearlong Bible Study for Women
4. Oath and Honor: A Memoir and a Warning
5. The Bible Recap: A One-Year Guide to Reading and Understanding the Entire Bible

How to Find the Best Products to Sell on Amazon?

So, you’ve walked through the top 14 most profitable categories on Amazon and the best-selling Amazon items in each category. Now let’s find out “What can I sell on Amazon as a seller?” with 5 ways below.

#1. Dive into the Best Sellers list

The first and easiest way on how to find the best products to sell on Amazon is to check the Amazon Best Sellers list.

In this list, Amazon ranks the most popular products based on their sales. For example, in December 2023, the Stanley Quyencher Tumbler was the top #1 best seller in the Home and Kitchen category.

You can go to this place and browse the categories to check if your product idea has potential. Since the list is regularly updated, revisit it frequently to shape your procurement strategy effectively.

#2. Check out Best Seller Rank

If you’re finding products to sell on Amazon, the Best Seller Rank (BSR) is another crucial indicator of a product’s popularity based on sales. This metric uses data about sales volume over the past 2 years and indicates how a product is selling in the Amazon store compared to other products listed in the same category.

To figure out the BSR of products you’re interested in, simply type related words and search for them on Amazon. You will find this BSR information in the Product Information section of the product page. Some products might have more than one BSR if they fit into different groups, helping you see how well they do in different markets. Otherwise, if you’ve signed up as an Amazon seller, you can also check BSRs on Seller Central.

Notably, some products may have multiple BSRs if they belong to different categories, allowing you to pinpoint if they are the most sold products on Amazon across different market segments.

#3. Look for trends in Movers and Shakers

Besides checking the Best Sellers list or the Best Seller Rank to find the best products to sell on Amazon, you can also check Amazon’s Movers & Shakers list.

Amazon’s Movers & Shakers list identifies the biggest gainers in sales rank over the past 24 hours. For instance, if a Temi Dinosaur Truck is currently ranked at 10 but was at 30 twenty-four hours ago, its Movers & Shakers increase would be 200%. This information is regularly updated.

By clicking into specific categories, you gain access to a wealth of information, including the trend of the top 100 trending products, sales rank changes, previous rankings, customer reviews and ratings, and pricing ranges.

This real-time overview of product movements helps you identify emerging trends and understand the factors contributing to popular products on Amazon.

#4. Head to Amazon Hot New Releases

As you are looking for how to find products to sell on Amazon, the Amazon Hot New Releases section offers hourly updates on how similar products are performing. This feature provides a snapshot of market trends and customer preferences, allowing you to assess the potential demand for your innovative ideas.

Regularly monitoring the Hot New Releases section empowers you to stay ahead of market dynamics and make informed decisions when developing and launching new products.

And that’s it. We’ve discovered 4 easiest ways to find the most purchased items on Amazon and the most trending ones. Let’s move to the next part.

Summary of Top Items to Sell on Amazon for Your Business

We are reaching the final lines, which would not be complete without summarizing the best sellers on Amazon for your business model. Therefore, we devoted this section to giving you a grasp of the best products to sell on Amazon, varying among business types. Let’s jump in!

Best products to sell on Amazon FBA

As mentioned above, the best Amazon FBA products should be lightweight and easy to ship because they affect your selling fees. From our observation, here are our recommendations for what to sell on Amazon FBA:

• Books
• Baby clothes
• Feeding kits
• Diapers and wipes
• Baby bath towels
• Smart electronic devices (small sizes only)
• Trash bags
• Kitchen utensils and cutleries
• Chef mixing bowls
• Card games, memory games
• Dance mats
• Personal care items (razors, dental floss, vitamin supplements, etc.)
• Makeup and hair products
• Pet feeders
• Pet toys
• Supplements for pets
• Pet clothes
• Sports gear (dumbbells, resistance bands, etc.)
• Sports garments
• Apparel and accessories
• Handmade goods (jewelry, wall art, small-sized sculptures, etc.)
• Pillows

Best products to resell on Amazon

The best thing to sell on Amazon if you want to sell used items on Amazon:

• Books
• Clothes and accessories
• Electronic gadgets (smartphones, speakers, tablets, etc.)
• Grooming tools for pets
• Pet toys
• Collectibles
• Unique goods (jewelry, home ornaments, etc.)
• Seasonal sports gear
• Toys of popular franchises or trends
• Household appliances (dishwashers, air fryers, mixers, etc.)

Best products to sell on Amazon KDP

Let’s continue with our recommendations for what to sell on Amazon KDP (Kindle Direct Publishing):

• Children books
• Novels
• Journals
• Coloring books
• Comics
• Poetry
• Recipe books
• Textbooks
• Fictions
• Self-help books
• Psychological series
• Ebooks

Best products to sell on Amazon Prime Day

What can you sell on Amazon Prime Day to make the most of it? Here are our recommendations for the best products to sell on Amazon during this occasion:

• Outdoor cameras
• Smartphones
• Speakers
• Fire TV sticks
• Echo Dots
• Tablets
• Apple AirPods
• Portable carpet cleaners
• Cookware sets
• Makeup and cosmetics
• Robot vacuum cleaners

Best Products to Sell on Amazon: FAQs

Get Your Best Products to Sell on Amazon

We truly hope that you have grasped the fundamentals of how to find the best products to sell on Amazon, which is an important step to moving toward your dream of an ever-expanding online business.

In case you are interested in finding out more about product listing tools, let us proudly introduce LitCommerce – the most user-friendly and reasonably-priced multichannel selling tool for online sellers to run stores on the largest marketplaces out there.

Should you have any questions about our services, please feel free to enlist our help, and our trusted Customer Support team will come to your rescue as fast as we can.